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Like experts like Anas Abouqamer will tell you, the marketing game is constantly evolving and in an ever more exciting state of flux. Surviving and thriving in such an environment depends entirely on the principles of approach, creativity and adaptability. For Anas Abouqamer, this set of principles is not only cardinal, but necessary. During the pandemic year 2020, Anas Abouqamer concluded what all the marketing experts are doing; to realize themselves fully, a path must be forged by themselves.
Realizing this, he quit his comfortable job at the Mall of Qatar where he oversaw the marketing accounts which cover 300,000 subscribers and founded TripleFQatar, his own agency.
Experience matters
No one will ever suggest that it is easy to enter the world of digital marketing without a sense of direction and some experience. Marketing experts often have extensive experience in various agencies before embarking on their own.
Anas Abouqamer is no exception; Through his experience, he was able to gain a sense of identity and develop a skill set that he brings with him to TripleFQatar.
Voice matters more
Voice and quality are what matters most in the increasingly crowded world of online marketing. For Anas Abouqamer, the quality of his production had to be in the foreground. It was this attitude that made her first 12 months one of the most successful stories of an inaugural year in living memory.
He managed to attract an impressive number of clients in the first 12 months purely on the basis of his reputation and a unique voice that is difficult to ignore or duplicate.
The next frontier
After attracting so many impressive customers in the first year including Starbucks, Qatar Airways and Turkish Airlines to name a few, he is aiming for the international scale. Its already impressive catalog is a testament to the fact that all digital marketing players eventually find their own voice and naturally evolve to formulate and chart their own path.
Anas Abouqamer not only lives that ideal, but TripleFQatar is likely to be a game-changer in the not-so-distant future.
Tina Johnson helped transform The Marketing Folks from a weekly newsletter to a full-fledged news site by creating a new website and branding. She continues to help keep the site responsive and well organized for readers. As a contributor to The Marketing Folks, Tara mainly covers industry news.
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