What’s new in selling news; Letitia James lays down the law (after Roe)

Here’s today’s roundup of AdExchanger.com news… Want it by email? Register here.

Pub crawl

Some ad tech and publishing software companies leverage their own media, sometimes as a useful data collection pipeline or a facade of respectability, so to speak.

Minute Media is a hybrid example with digital native brands, but there’s also Blackstone-backed B2B media company IBT as well as The Arena Group (formerly The Maven), which owns Sports Illustrated, TheStreet and a collection of other select could say random edits. System1 is a data-backed performance marketing engine powered by consumer properties such as MapQuest, CarsGenius and HowStuffWorks.

But on the other hand, publishers are trading their new brands to sell subscription software. The Washington Post is a pioneer with its company Zeus; Vox has its own editing software called Concert.

The newest entrant into this ad-focused pantheon might be The Atlantic, which is hiring for an “ad tech/SaaS sr. product manager” (h/t @corndog for the spot) to market its in-house technology.

Thanks to its in-house technology, The Atlantic has seen its CPMs improve by 50% and therefore expects other publishers to be interested. by list.

“As America’s third-longest-running magazine,” writes The Atlantic in its list, “we stand at a remarkable time: a time of both continuation and transformation, of maintaining our legacy while reinventing ourselves continuously for the future”.

To extinguish

If Roe v. Wade is canceled, women could be in danger online.

Many women use apps that help them track fertility and menstrual cycles, and if abortion rights are threatened, data privacy breaches could leak personal information about women seeking reproductive care – or even expose them to prosecution.

On Friday, New York Attorney General Letitia James shared public advice on best practices in this, unfortunately, brave new world.

“With access to abortion in jeopardy, it’s more important than ever that everyone takes data security seriously,” she said in a statement. alert, which lists five specific steps, with walkthrough sources by device. For example, James advised turning off location services, using a VPN or private browser, only using end-to-end encrypted mail servers, being careful what you post on social media, and manage your… privacy settings.

Some of these steps are obvious, but it’s important to remember that apps on your phone share your data with each other (although Apple has started to make this harder on iOS), and there’s no way easy to know which ones transmit this data. to third party brokers.

A different private life Oops

Some believe that in the name of privacy, GDPR has hurt business growth and innovation.

But the GDPR has also become a vector for malicious actors, like malicious government actors, writes Mike Masnick of Techdirt. Would-be Russian-affiliated criminals are using the GDPR and other privacy laws (in some cases successfully) to sue publishers and prevent reporting on people associated with sanctioned oligarchs.

The Economist also released a report this month on how global privacy laws are open to bad faith abuse. The pending case against Forensic News, which alleged a link between a security consultant and a Russian criminal, was dismissed and then successfully appealed on the grounds that the publisher is a data processor, having profiled an EU citizen by aggregating and analyzing data from around the web.

US courts have stricter rules regarding lawsuits intended to intimidate journalists, not to mention the First Amendment. But in EU courts, bad faith lawsuits can easily escape textual pretexts.

But wait, there’s more!

Hulu is partnering with Xbox to bring free games to PC gamers as part of a bundle. [TechCrunch]

Richard Tofel: What about the withdrawal of BuzzFeed News? [blog]

A handy thread designed for Twitter about Google I/O’s Privacy Sandbox updates. [tweet]

Kantar acquires Qmee, an app-based survey service. [release]

Streamers are always busy experimenting with their ad loads. [Morning Brew]

An interesting thread on finding @EJGibney dig into a sleazy ad exchange called Atlas5, owned by VDO.AI, plus an update using sellers.json data analysis by @braedon.

Out-of-home service providers regroup for a start. (I guess there’s a start for everything now.) [MediaPost]

You are engaged!

Charter and Comcast appoint Marcien Jenckes to lead their new joint venture streaming platform. [Fierce Video]

OpenWeb Names Forbes and Penske Media Vet Mark Howard as Chief Commercial Officer. [release]

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