Walmart is rolling out a new partnership with Spotify, the popular music streaming service, to bring new benefits to Walmart+ subscriber members, a company blog post said.
Starting Tuesday, March 8, Walmart+ members will have six months of free access to Spotify Premium.
Members can stream songs ad-free and have unlimited skips, as well as play “any song anywhere” and download music for offline listening.
Walmart also announced that it would offer free Walmart+ memberships to all full-time and part-time employees working at its stores, fulfillment centers and fulfillment centers.
“This new Associate benefit is not only our way of saying thank you for all they do, but it’s also so that Associates can use our membership, tell us how it’s going, and ultimately tell people about it. customers from their personal experience,” the company wrote.
Read more: Amazon Now Leads Walmart in Retail Spend Share New PYMNTS Data Show
PYMNTS wrote that, in the competition between Walmart and new digital rivals such as Amazon, Amazon ended 2021 with a larger share of retail spending than Walmart.
The reason was a burst of business in the fourth quarter, in which the e-commerce company now claimed a 9.4% share of retail purchases. Walmart, on the other hand, had 8.6%.
It was the first time that Amazon was able to outpace the brick-and-mortar retail titan.
PYMNTS, citing its own analysis, wrote that it was more like Walmart had fallen behind. The two stores were deadlocked in nearly identical pricing until recently.
There was a 10.6% share of retail sales for Amazon in the fourth quarter, which propelled Amazon into the lead.
PYMNTS data also showed that the typical US consumer spent about $71,000 last year, of which about 38% went to retail.
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NEW PYMNTS DATA: ACCOUNT OPENING AND LOAN SERVICE IN THE DIGITAL ENVIRONMENT
On: Forty-two percent of US consumers are more likely to open accounts with financial institutions that facilitate automatic sharing of their bank details upon sign-up. The PYMNTS study Account opening and loan management in the digital environmentsurveyed 2,300 consumers to explore how FIs can leverage open banking to engage customers and create a better account opening experience.
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