USC Athletics Partners with iTrustCapital, the Official Crypto Platform for USC Trojans

Sports Properties | August 09, 2022

LOS ANGELES – USC Athletics and iTrustCapital have formed a partnership, making iTrustCapital the official crypto platform for USC Trojans.

As part of this sponsorship, iTrustCapital will have a strong presence through banners, on-site activations and additional advertising for the football and basketball seasons. Additionally, custom signs will be displayed in and around the iconic Los Angeles Memorial Coliseum, home of the USC football team, and the Galen Center, host of Trojan’s home basketball games. iTrustCapital will host special fan-centric events and promotional activities before and after numerous events throughout the football and basketball seasons.

“USC’s heritage and community aligns with the values ​​and mission of iTrustCapital. As pillars of Southern California culture, we are proud to work with USC and continually support its long-standing success both on and off the field,” Trever said. Gregory, COO of iTrustCapital. “By partnering with USC Athletics, iTrustCapital aims to empower all Trojans, current students and active alumni, with knowledge and experience in retirement savings and investing.”

“We are thrilled to welcome iTrustCapital as one of our newest partners,” the USC Athletics manager said. Mike Bohn. “In line with our vision to be the most student-athlete-centric program in the nation, we pursue creative, unique, and modern opportunities to enhance the USC Athletics brand. iTrustCapital’s focus on community initiatives and support of Greater Southern California aligns with our vision and represents the foundation of this partnership.We are grateful to iTrustCapital for their commitment to our program, our university, and our community.

USC Athletics has an incredibly strong and recognizable heritage; Trojan teams have won an impressive 133 national championships, with a long tradition of nurturing accomplished student-athletes.

iTrustCapital has experienced explosive growth since its inception in 2018, with over 38,000 accounts funded by clients since its inception and recently surpassing $5.5 billion in total transaction volume. The company prides itself on an incredibly easy-to-use platform that eliminates intimidation and makes investing simple and safe.

“The positive impact of cryptocurrency in the sports sector has been significant in a short time,” said Drew DeHart, vice president/general manager of USC Sports Properties. “Partnership with iTrustCapital gives Trojans access to information for those interested in learning more about cryptocurrency.”

About Playfly Sports

Playfly Sports is a full-service sports marketing company operating where sports marketing, media and technology converge. Playfly Sports provides results-based solutions for brands that reach approximately 83% of all sports fans in the United States, generating over 230 billion impressions each year across professional, college and high school sports. Utilizing the influence and sustainability of local sports fandom, Playfly Sports’ exclusive rights in the NBA, NHL, MLB, NCAA, esports and high school sectors drive value for our local, regional and national brand partners. Playfly’s information-infused media and technology platforms drive innovation through linear, digital, on-site and experiential marketing and engagement assets at scale. Playfly Sports has the unique ability to partner, innovate and advance the aspirations of athletes, brands, academic institutions and sports fans across the United States. Playfly Sports ignites brands through fan love. Visit Playfly Sports online at and follow Playfly Sports on LinkedIn, Twitter and Facebook: @PlayflySports.

About iTrustCapital

iTrustCapital, named America’s Best Crypto IRA* Software Platform, allows clients to buy and sell cryptocurrencies with the tax advantages** of their IRA. iTrustCapital’s revolutionary Fintech software platform eliminates the costly inefficiencies and outdated processes of previous IRA models, opening the door for investors to access various digital assets through their retirement accounts – at lower costs than other IRA companies . Based in Irvine, California, iTrustCapital was founded in 2018 by Todd Southwick and Blake Skadron. iTrustCapital’s software platform is available to all US-based qualified investors (except NY and HI) and, in conjunction with its partners, currently provides access to 29 cryptocurrencies, as well as physical gold and silver. New assets are added frequently to keep up with demand.

* Internet Marketing Association, Impact21 – Awards include Innovator of the Year and Best Crypto Investment Platform.
**Certain taxes and conditions may apply.

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