Transfix appoints new marketing director Rachel Meranus
A veteran of marketing and four times CMO brings rich experience to the company
NEW YORK, October 6, 2021 / PRNewswire / – Transfix inc., a next-generation digital freight platform, today announced the appointment of Rachel Meranus as marketing director. In his new role, Meranus will oversee all marketing activities including branding, revenue marketing, product marketing, partnerships, communications, design and community development.
“Rachel brings a bold vision, in-depth experience in B2B marketing and enterprise software, with a focus on brand creation and growth,” said Lily shen, CEO and President of Transfix. “She has a proven track record of building high performing teams, innovative strategies and integrated processes that drive opportunity, client success and long-term scalable growth. She took her first steps at Transfix and worked on her career. has already proven to be a real asset to the company, brand, team and culture. I am delighted to have him here. “
Meranus brings over 25 years of experience creating innovative B2B marketing strategies that build brands and increase market share. “Transfix’s unique approach, anchored in deep industrial and operational expertise and underpinned by the power of data and automation, brings efficiency and reliability to a highly fragmented market, while reducing significant waste in the supply chain. supply, ”she said. “The need for this has never been clearer and I am delighted to build on our powerful momentum in elevating and activating the Transfix brand and engaging our customers, partners and the market at large in new and compelling ways. “
“Joining a mission-driven company led by a female CEO with such incredible strategic and operational experience, supported by such an impressive management team and an incredibly diverse employee base, is truly something I couldn’t pass up,” Meranus said. “I am delighted to join the company during this time of growth and innovation, and I look forward to sharing the Transfix story with the world.”
Most recently, Meranus was CMO of Botify, prior to that, CMO of Olapic by Social Native, CMO of MediaMath, and held various senior marketing positions at PR Newswire / Cision. Meranus obtained a Bachelor of Arts degree from Union College.
Transfix is a market-leading next-generation freight platform that transforms the traditional and digital freight industry while bringing transparency, trust and sustainability to the transportation ecosystem. The company combines deep industry expertise and a world-class carrier network with cutting-edge technology. The result? Competitive pricing, superior service and reliability, and a smart platform designed to optimize the supply chain from start to finish. Today, some of the most recognized brands in the world rely on Transfix’s network of trusted operators. Transfix was named one of Forbes’ Next Billion-Dollar Startups and its headquarters New York City. For more information visit www.transfix.io.
Chelsea Horn, Carve Communications for Transfix
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SOURCE Transfix inc.