Toyota to stop selling Yaris sedan in India
Toyota Kirloskar Motor (TKM) announced on Monday that it will stop selling its Yaris midsize sedan in India with immediate effect as part of its product strategy to meet changing customer needs.
The company launched the Yaris in May 2018 in a price range of Rs 8.75 lakh and Rs 14.07 lakh (ex-showroom), competing with Honda City, Hyundai Verna and Maruti Suzuki Ciaz. However, it did not have a robust response in the market, recording cumulative wholesale sales of around 19,800 units.
Toyota Kirloskar Motor announces the discontinuation of the Yaris in India effective September 27, 2021. This move is part of Toyota’s product strategy to continue to meet evolving customer needs through technology and product offerings. improved products, âhe added. the company said in a statement.
In addition, the company said, âOne of our steadfast principles is to put the customer first. Toyota’s product strategy is based on improved quality, the development of new innovative technologies, continuous market research to identify key areas of focus to meet changing customer preferences and trends. Stressing that it remains “committed to providing Indian customers with ever better cars featuring the most advanced and sustainable technologies,” TKM said it will continue to serve its customers in India with other current offerings and that preparations are underway to launch new Toyota models in India. the next year 2022 â³.
At present, TKM sells a range of vehicles including the Glanza hatchback, the Urban Cruiser compact SUV, the Innova Crysta all-rounder, the premium and the Fortuner SUV, among others.
Over the past two decades, the company has said it has harnessed its manufacturing capabilities to bring world-class products to Indian consumers. âAs part of this effort, we will continue to leverage our leadership and extensive expertise in cleaner technologies to refresh our product portfolio to meet changing customer choices and enable greener mobility,â a- he added.
With respect to existing Yaris owners, TKM said it will continue to “seamlessly meet all the needs of Yaris customers through our dealer service points across the country, as well as the promise of parts availability. original Toyota spare parts for at least the next 10 years on this discontinued model “.
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