Tiger Pistol unleashes the treasure of the beverage industry
Tiger Pistol, the leading collaborative advertising platform that offers large-scale local activation, recently launched a quick reference one-stop-shop microsite with the remarkable campaign-based results of their recent work in the beverage industry.
The microsite features over 10 published case studies that demonstrate how global beverage brands can step up their local advertising efforts with partner-level personalization across a myriad of campaigns, including those that drive product sales, brand awareness , online conversions, in-store traffic, and even recent omnichannel efforts.
“Tiger Pistol has always had a close connection to the beverage industry by working with global beverage brands,” said Donny Dye, SVP Sales and Marketing at Tiger Pistol. “I think a lot of this is down to the desire to empower local bars, retailers and restaurants. It’s no secret that traditional ways of supporting business partners, such as providing swag, signage, and coasters, have started to decline due to the limited value proposition. Tiger Pistol’s Collaborative Advertising Platform ™ provides brands with an effective digital alternative to maintain and increase sales of business partners’ products by bringing their local expertise in social advertising.
Tiger Pistol enables its beverage customers to support their channel partners with high-quality collaborative social campaigns with brand-centric designs and texts that partners can personalize to improve local relevance without compromising the brand’s voice. Tiger Pistol has more than 100,000 onsite and offsite locations connected to its platform in 22 countries around the world.
Tiger Pistol has received 11 industry awards for his work in the beverage industry. Specifically, the company won the 2019 and 2020 Digiday Technology Award for Best Social Marketing Platform, the AdExchanger Award for Best Social Media Campaign and the US Social Media Awards for Best Use of Facebook / Instagram and the price of innovation. Besides, Daniel Ingram, Global Director of Customer Experience at Anheuser-Busch InBev, received the Consumer Goods Technology 2021 Visionary Award and the 2021 Path to Purchase Shopper Marketing Industry Innovator Award. Tiger Pistol nominated Ingram for these awards based on its innovative mission and Tiger Pistol’s proactive commitment to execute Ingram’s large-scale COVID revitalization initiative.
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