The Global Anti Scam Alliance and ScamAdviser study suggests

AMSTERDAM, April 26, 2022 (GLOBE NEWSWIRE) — The Global Anti Scam Alliance and surveyed 1,494 consumers around the world to ask why they buy counterfeits and how to stop them from buying counterfeits. Remarkably, China is not only the top producer of counterfeit goods, but also the largest online retailer of counterfeit goods.

Counterfeits are estimated to exceed $500 billion a year

According to the OECD, 3.3% of world trade is now fake. Shoes accounted for almost a quarter of the goods seized, making them the most popular copied product. But also clothes, perfumes, electronics and watches are often purchased.

69% of all survey participants say they are good at identifying counterfeits

According to a study by the Global Anti Scam Alliance and ScamAdviser, most consumers (69%) believe they can identify counterfeits. This is especially the case for clothing, accessories and electronics. 45% of consumers doubt their ability to recognize fake medicines.

92% of all consumers bought counterfeits

Yet 70% of consumers have purchased a counterfeit product in the past without knowing it or doubting the originality of the product. 21% admit to having knowingly bought counterfeits. Clothing, electronics and accessories are the most commonly purchased counterfeit products.

Websites, not marketplaces, are the primary purchase channel

In recent years, trademark protection agencies have focused on online marketplaces. However, remarkably, websites (41%) are by far the most popular channel for purchasing counterfeits. This channel is followed by online marketplaces (32%).

Social media sites are growing and are cited by 28% of consumers. 22% bought counterfeits in physical stores which are losing market share.

39% believe counterfeits are sold directly from China

When asked to name the country where their counterfeit products originated, 39% of consumers named China. Next come, surprisingly, the United States (9%) and India (6%).

According to an OECD report, the majority of counterfeits detected during customs checks come from China. Other points of origin include the Emirates, Turkey, Singapore, Thailand and India. However, a large number of consumers have named their own country, indicating that they are being misled into believing that the counterfeit products they are buying originated in their own country.

Consumers are deterred by fear, not ethics

Consumers buy counterfeits mainly because they think there will be no significant difference in quality (16%). Affordability (16%) is an equally important motivator for buying counterfeits and the feeling that the real brand is too expensive (12%) is also cited.

Consumers are aware that counterfeits support crime. However, what would most prevent consumers from buying counterfeits is the quality of the product (42%) and the belief that buying counterfeits is not safe if their financial data is misused (38%) and the product is not delivered (32%).

The report can be downloaded from and Contact:

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Image 1: Where do consumers buy counterfeits from?

Where do consumers buy counterfeits from?

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