The difficult art of advertising carbon reductions


By Linda Goldstein and Randal Shaheen (September 23, 2021, 5:04 p.m. EDT) – US businesses are under intense pressure to show their commitment to tackle climate change. One form of expression of this commitment is advertising.

Many companies claim to offer green products, target net zero carbon emissions in the future, use only renewable energy, or operate in a sustainable manner. The actions of companies to back up these claims are increasingly sophisticated.

In the energy sector, for example, some companies buy carbon credits from third-party certifiers and market their products as carbon-free or carbon neutral.[1] By purchasing certified carbon offsets, these companies help finance projects likely to reduce greenhouse gas concentrations in the atmosphere, while reducing their …

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