Tantuja Sales Doubled Online In Last Fiscal Year
Kolkata: Tantuja, the state’s apex handloom cooperative, doubled its sales on the online platform in fiscal year 2020-21 with a turnover of Rs 2 crore. Online sales in fiscal year 2019-2020 were Rs 1 crore.
“The COVID situation has affected offline sales with restrictions being imposed from time to time. So we put a special emphasis on promoting our products on social media as we strive to boost online sales. The strategy worked. to our satisfaction as we were able to double our online sales “, said Rabindranath Roy, Managing Director of Tantuja. This year online sales were further boosted, Tantuja already earning Rs 1.5 crore until mid- September.
“Puja sales are in full swing, so we are optimistic that our revenue could exceed Rs 3 crore on the online platform this year,” said a senior official.
Besides its own tantuja.in platform, products are sold on online portals like Amazon, Flipkart, and Gocoop.
Apex handloom cooperative has gone overseas through its e-commerce platform, selling to countries like Singapore, USA, London, Dubai to name a few.
The soft saree for working women, priced between 900 and 2000 rupees, has been a hit, while the high-value sarees have also sold well during the holiday season. Chief Minister Mamata Banerjee’s focus on reviving the hand-weaving sector in Bengal brought about a major turnaround for Tantuja who was fighting for its existence during the Left Front government in the state. Product diversification, designing to keep pace with the recent fashion trend ensured Tantuja’s profit.
The ten exclusive Tantuja stores are located at Tantuja Bhaban in Salt Lake, Nagerbazar, Madhyamgram, Golpark, Uttarpara, Sreerampore, Belur, Asansol, Haldia and Park Street (specializing in baluchari saris). Besides saris – silk, linen and tasar jahar coat, sheets, gamcha, lungi and towels are also available. There are 67 Tantuja showrooms across the state.