Stagwell’s Multiview (STGW) reinforces commitment to associations with brand refresh ‘Your Aspiration is Our Inspiration’
The company’s evolved positioning and identity reflects the agency’s 20 years of experience in providing marketing expertise and supporting the B2B industry
IRVING, TX, August 18, 2022 /PRNewswire/ — Multiview, the leader in digital publishing and marketing solutions for industry associations and vendors, today announced a brand evolution campaign that reinforces its longstanding support for the B2B industry. The new effort aims to raise awareness of the 400-employee Stagwell (NASDAQ:STGW) company and its central role in America’s vital association community. It is also accompanied by a new corporate slogan: “Your aspiration is our inspiration”.
Slogan and related positioning work will span the corporate website, sales materials, internal and external video, as well as print and social resources. The omnichannel communications program reinforces Multiview’s core values around customer transparency, professional growth, empowerment, and an employee-centric culture. It also underscores the value the company delivers to partners as the number one digital publisher for associations and a provider of world-class B2B digital advertising opportunities, all grounded in a collaborative and transparent relationship approach driven by success. partners.
“We solve problems and strive to be better on behalf of our partners, our employees and the community,” said Multiview CEO, Andy Keith. “This campaign showcases the strength of our network through Multiview’s B2B marketplace and our unparalleled ability to connect industry buyers and sellers with their exact audience.”
Creating one of the first “buy one, give one” business models, Multiview helps nonprofits fund critical programs through the sale of advertisements. By accessing niche audience segments and high-quality digital media on association websites and industry publications, B2B advertisers and agencies support their respective industry. As a result, Multiview provides nearly $1 million each month in additional revenue streams to associations.
“Non-dues revenue contributes substantially to our budget, accounting for at least a third of our advertising sales each year,” said Karen GarrettCAE, ASPA’s Head of Communications, Marketing and Membership.
Today, Multiview partners with over 1,200 associations to provide digital marketing and communications services that help them engage and grow their membership. The company is also a leading B2B marketing partner for small businesses, agencies and publishers trying to reach very specific audience segments in over 30 industries.
Multiview partnered with sister company Stagwell MMI Agency to develop campaign strategy, as well as creative design, brand identity and web design, copywriting and communications, and social engagement consulting.
About Multi View
Multiview connects brands to their target audiences through digital media. As a leading digital publisher and marketing company for over 20 years, Multiview helps more than 1,200 associations and 14,000 businesses find and connect with millions of professionals every day. By leveraging our first-party data on over 10 million B2B professionals across 30 industries, we deliver targeted ads to unique market segments, helping brands maximize their advertising budgets and achieve their growth goals. For more information on Multiview, its associative partnerships or our products, go to www.multiview.com.
Stagwell is the challenger network designed to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, combining culture-shifting creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 specialists in more than 34 countries are united in one goal: to increase efficiency and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact: Sarah Arviso, [email protected]
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