Shopify partners with JD.com to expand its presence in China
Canada-based online shopping platform Shopify has partnered with Chinese e-commerce company JD.com to enable US merchants to sell their products in China.
The partnership aims to expand Shopify’s presence in the Chinese market while supporting JD.com’s global expansion efforts.
Shopify Vice President Aaron Brown said, “Bringing together two world-class commerce platforms, Shopify and JD.com, is a major step in solving cross-border commerce for merchants.
“The future of commerce is commerce everywhere, and it starts with removing barriers to entry into one of the world’s most important e-commerce markets.”
As part of the partnership, JD will allow Shopify merchants in the United States to list their products on its cross-border e-commerce platform, JD Worldwide.
Through JD Worldwide, US merchants will be able to reach nearly 550 million active JD customers in China.
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Additionally, JD agreed to provide expedited onboarding and help Shopify merchants start selling their products within three to four weeks.
Foreign brands usually have to wait 12 months to start operations in China.
JD Marketplace will also provide logistical support, convert product prices to local currencies based on exchange rates, and translate product names and descriptions.
JD Worldwide President Daniel Tan said, “JD.com is thrilled to partner with Shopify.
“We believe this partnership will unlock the huge potential of the Chinese market for brands outside of China.
“At the same time, it will increase cross-border trade by leveraging our global supply chain capabilities, simplifying what has traditionally been a very complicated process.”
Last year, Shopify partnered with video-sharing social media platform TikTok to launch an in-app shopping experience.
TikTok Shopping allows Shopify merchants with a TikTok for Business account to add shopping tabs to their profiles and create a mini storefront, from which customers can purchase their products.