RollWorks Continues Record Business Growth, Appoints Mihir Nanavati as President


SAN FRANCISCO, October 1, 2021 / PRNewswire / – RollWorks, a division of NextRoll, today announced increased business momentum with the appointment of a new president and continued triple-digit growth. The named company Mihir Nanavati as the new president of the RollWorks division to continue to leverage the adoption of its account-based platform by B2B marketing and sales teams. In this role, Nanavati replaces Robin bordoli, who remains CEO of NextRoll.

As B2B revenue teams continue to align with the most targeted and effective go-to-market strategies, account-based marketing (ABM) platforms have seen a huge increase over the past year. . In fact, when B2B organizations were asked what strategies would get increased budget and priority in 2021, a majority of respondents (61%) cited ABM.

Increased commercial dynamism

RollWorks has been at the forefront of the ABM movement since the platform’s launch in 2018, leveraging the NextRoll core database and machine learning technology to create an account-based solution for B2B marketers. Since then, RollWorks has been the driving force behind innovation and adoption in the ABM market, including these highlights from the first half of 2021:

  • 247% ARR growth year over year from clients of all sizes including Auditoria, BetterCloud, Dialpad, Goverlan and Snowflake.
  • 40% year-over-year employee growth and attracting top talent from across the country with solidification of the hybrid working model, which allows employees to work where they thrive.
  • The beginnings of Stages of the journey – the first in a set of new RollWorks platform features that the company will deploy this year to help go-to-market teams discover information about account journeys, measure account progress and decline , and understand the main drivers and trends of any change in speed between stages.
  • Partnerships with major data providers and investments in its own database increased the company’s overall match rate of accounts targeted by RollWorks customers to 98%.

Under Nanavati’s leadership, this momentum is expected to continue. “As more marketers look to ABM to change the way they acquire new customers and generate revenue with their sales teams, RollWorks is strongly positioned to help them achieve this goal,” said Mihir Nanavati, president of RollWorks. “It’s important for solution providers to meet marketers where they are today and deliver a platform that combines both the scale and the precision needed to reach and engage their best customers. potentials of tomorrow. RollWorks remains committed to innovation to meet the needs of all ambitious marketers to grow their businesses. ”

Industry experience and leadership

Nanavati has 25 years of experience in the tech industry, with a particular focus on SaaS products and businesses. He most recently served as Executive Vice President of Product at NextRoll and was one of the first executives to launch RollWorks, leading its product and design team since the inception of the business unit and the launch of the RollWorks platform in 2018. Prior to NextRoll, Nanavati led product -directed growth at companies such as Kahuna, Tradeshift, Hightail and Adobe.

“After two and a half years at the helm of the RollWorks division, the time has come for me to hand over to a new leader to guide the next stage of growth,” said Robin bordoli, CEO of NextRoll. “With his product and sales experience, and his passion for transforming markets through technology, Mihir is the right leader for the RollWorks business. He deeply understands the potential of ABM to shape how marketing and sales are working together to increase revenues. I am confident that the RollWorks business will continue to thrive under Mihir’s leadership. “

About RollWorks

RollWorks, a division of NextRoll, provides ambitious B2B businesses with an account-based platform to align their marketing and sales teams and grow revenue with confidence. Powered by proprietary data and machine learning, RollWorks solutions meet the needs of organizations large and small, from those with the best ABM programs to those just beginning their exploration. By enabling teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their registration system, RollWorks is an indispensable platform for marketers and salespeople who think an account-based approach is just good business. To learn more, visit

Media contact:

Melissa Rossiter
[email protected]

SOURCE RollWorks

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