Red Street Records Announces New Hires and Promotions

Pictured (LR, top row): Alex Valentine, Kelly Rich, Ron Tabb; (LR, bottom row): Andy Elliott, Emily Bermann, Harrison Sokoloff, Mike Craft

Red Street Records has announced promotions and new hires to the label.

Alex Valentine, Kelly Rich and Ron Tabb were elevated to expanded roles, while Mike Craft, Andy Elliott, Emily Bermann and Harrison Sokoloff have been added to the team.

“I’m so proud of what Red Street Records is already and continues to become,” shares the owner/CEO Jay DeMarcus. “We have such an amazing team, and we keep adding the best of the best. Together I know we will accomplish amazing things.

Valentine, who previously served as senior vice president of radio promotion and artist development, was elevated to general manager. The industry veteran spent four decades in radio and record promotion, having worked several years at Big Machine Records and Sony Nashville, having held programming roles for CBS Radio and others.

Rich, who was previously a consultant for the label, officially joined the team as chief operating officer. She brings more than 30 years of industry expertise, with leadership roles at Amazon Music as Head of Country Music and at Big Machine Label Group as Senior Vice President of Sales, Marketing and interactivity. She has also held positions at UMG Nashville, DreamWorks, Arista Nashville, BMG and Western Merchandisers.

Tabb is also transitioning from a consultancy with Red Street to a full-time role as vice president of artist development and marketing in the Christian division. He has worked as an independent consultant for almost 14 years. Prior to becoming a consultant, Tabb served as Chief Marketing Officer at Sony Music/Provident Entertainment.

Craft joins the company as Chief Financial Officer of Red Street. Most recently, he spent more than five years at Big Machine Label Group as SVP of Finance, after holding the same position at Sony Nashville.

Elliott joined as Senior Vice President of National Promotion. He has decades of promotion experience, with executive roles at Pearl Records, Curb Records, Arista Nashville, and most recently at Records Nashville as Co-Head of Promotion.

Bermann was named director of field promotion. She comes to Red Street with over 10 years of radio experience, most recently as Assistant Program Director and Midday On-Air personality for iHeart’s WEBG Chicago.

Sokoloff was added as Director of Publishing and A&R, reporting to Senior Director of A&R Kelly King. He has spent the last two and a half years as Creative Director at King Pen Music and previously served as a Freelance Writer’s Manager.

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