Quantcast Appoints Deb Stambaugh as Chief Marketing Officer
Quantcast has announced the appointment of Deb Stambaugh as Marketing Director.
Stambaugh joins the global ad tech company at a pivotal moment of transformation.
Reporting to the CEO Konrad Feldmanshe will leverage her background in ad tech, enterprise technology and marketing leadership to grow the Quantcast brand and deliver innovative solutions to improve customer value.
feldman said, “Deb is a proven marketing leader with the creativity and discipline to drive business results.
“She comes to Quantcast with a strong background in adtech growth, as well as a passion for data, technology and delivering innovative customer solutions. These attributes are exactly where Quantcast leads with our customers, and we’re thrilled that Deb is helping us deliver even more value to the industry.
Newly appointed CMO brings over two decades of B2B technology marketing experience, with a proven track record of driving brand awareness and customer demand, while leading global teams in organizations world class.
Stambaugh joins Quantcast from Samsung Ads, where, during a period of phenomenal growth, she led marketing for the Americas, including integrated go-to-market strategy, brand positioning, demand generation, public relations and the media.
Under his leadership, Samsung Ads brought the first products and solutions to market and led the industry in thought leadership and customer insights.
Prior to Samsung Ads, she held leadership positions at Fortune 500 companies including IBM and SAP, as well as startups. Stambaugh holds a Bachelor of Arts from George Washington University in Washington, DC, and an MBA from Emory University, Goizueta Business School. She is a member of Chief and She Runs It.
Stambaugh said, “Adtech today is incredibly complex. Quantcast has invested hundreds of millions to make it easier and more efficient for advertisers.
“From planning to execution, Quantcast brings unparalleled technology, data and insights to deliver unparalleled results. I look forward to helping more marketers get back to big ideas and creative execution while leaving the complexity of the current ecosystem to Quantcast. »
Andre Double, The Vice President of Quantcast APAC, said, “The ad tech market and its players are complex and ever-expanding, so having a strong, well-recognized and well-understood brand is imperative to stand out. We are delighted to benefit from Deb’s marketing expertise in the rapidly growing Asia-Pacific market.
Quantcast entered an era of exciting growth in 2022 with its industry-leading cookieless solution and the launch of branded advertising solutions for the Quantcast platform.
Top photo: Deb Stambaugh