PostcardMania Focuses on Agents in Latest Print-Digital Collaboration
The Everywhere Real Estate plan also sets up an agent’s Google My Business profile, another essential facet of online marketing that can challenge small teams and new agents.
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A new direct mail campaign for real estate agents is available from PostcardManiaa national mailing house.
Called “Everywhere Real Estate,” the digitally integrated outreach plan combines Google and Meta social media advertising (Facebook and Instagram) with retargeting tactics, according to an announcement.
“When I started this business, I was focused on providing affordable, quality direct mail products to small business owners to help them succeed,” Joy Gendusa, CEO/Founder of PostcardMania, said in a statement. hurry. “Today, we still maintain this mission, but we are also actively launching innovative, high-tech marketing solutions so that our customers can compete with big companies and continue to grow.”
The company can use Google Street View to place a recipient’s home on the postcard to further prompt an online response, from which their pixel will be captured. It’s a common and effective tactic, but one that can often upset real estate agents who find it difficult to manage their own marketing.
The company said it can place home images on average on 80% of an email list.
The Everywhere Real Estate plan also sets up an agent’s Google My Business profile, another essential facet of online marketing that can challenge small teams and new agents. The company said it will “create or refine the Google Business Profile of the agent associated with the campaign.”
Upgrading to the “platinum” account level will also include advertisements on YouTube and in Gmail. All mailings come with personalized phone numbers to further track response rates and increase lead capture.
For those who are still skeptical or cynical about the effectiveness of direct mail, know that PostcardMania achieved record revenue for the second quarter of 2022, “with a 23% increase, from $20,580,058 in Q2 2021. to $25,296,783 in Q2 2022,” the statement said.
The program is an offshoot of Everywhere Small Business, PostcardMania’s marketing initiative that focuses on specific industries, such as dental and political campaigns. The company plans to expand the real estate product to help investors in their efforts to identify potential sellers.
Many direct mail companies focus on real estate because it remains one of the most effective and affordable techniques for branding and customer acquisition, especially for newcomers to the industry.
PostcardMania was founded in 1998 and was named to the Inc. 500 list. It employs more than 300 people at its headquarters and printing facility in Clearwater, Florida.
Email Craig Rowe