Pod Foods expands distribution with Sprouts Farmers Market, serving all locations nationwide

FoodTech distributor validates the value of its partnership with its partner Sprouts Farmers Market, providing new growth opportunities for emerging brands on its network

AUSTIN, TX, November 8, 2022 /PRNewswire/ — Pod feed, a leading food technology company that is reimagining the food and CPG supply chain with the first integrated logistics full-service B2B wholesale marketplace, today announced the expansion of its recent partnership with Sprouts Farmers Market. Since launch in about 130 Sprouts stores at the end of the second quarter of this year, the partnership was a success, with brands in the Pod Foods market receiving wholesale orders from Sprouts in just over 3 months of service. Pod Foods will now expand its coverage to all Sprouts stores, providing these new locations with popular, health-focused brands that Pod Foods partners have come to expect.

Supply chain volatility continues to plague the country, but savvy retailers like Sprouts have found other ways to keep supplies high for the end consumer. Pod Foods offers food retailers the ability to become more nimble in the face of shortages or downturns, giving their supply chain more elasticity to maintain high revenues. While emerging brands may be locally based in a state or region of the country, Pod Foods’ investments in logistics capacity enable nationwide distribution for even the most specialized brands. Retailers now have the ability to combat product shortages with instant access to alternative products from across the country.

“With Sprouts, we quickly validated why agile distribution and an improved options market are needed in today’s volatile landscape,” said Larissa Russell, co-founder and CEO of Pod Foods. “Expanding our reach will help the brands we work with evolve, while Sprouts reaps the benefits of being able to offer a totally unique and evolving list of emerging brands to their consumers.”

As an additional investment in the partnership, Pod Foods opened three new dedicated warehouses to meet demand from Sprouts. With Sprouts’ dedicated warehouses and shipping routes to all locations, the retailer will have immediate access to brands across the country, allowing them to stock their shelves with the hottest emerging products. On the brand side, Pod Foods customers now have options outside of traditional distribution channels to become national retailers, regardless of order size.

“Going nationwide may seem daunting, but we see an incredible opportunity here. Brands that may have plateaued in growth due to limited order sizes can now begin to see their first wholesale orders arrive. from across the country,” said Fiona Leeco-founder and CPO at Pod Foods “In dealing with the challenges that can arise with the acceleration of distribution across a country, Sprouts has the peace of mind that orders will arrive quickly and brands are able to keep a eye on the pursuit of innovation the next best product.”

Pod Foods brands are currently available at Sprouts stores in 23 states, from the East Coast to the West Coast. To learn more about Pod Foods and the company’s impact on supply and distribution for retailers and brands, please visit: https://podfoods.co/.

About pod feed

Pod Foods is a full-service, technology-driven, data-driven distribution solution, reaching retailers and brands through a B2B wholesale marketplace. Named one of the 10 most innovative food companies in 2022 by Fast Company, Pod Foods is revolutionizing the relationship between brands and retailers. With the platform, food retailers can easily source from emerging brands and receive orders in a consolidated way through an optimized logistics network. Food manufacturers can grow their retail business with higher margins, streamlined logistics, and transparency. In-store marketing assistance, data analysis and online recommendations bring visibility to emerging brands, accelerating sales so retailers and manufacturers can sell more, more easily. Follow @podfoodsco or say [email protected] for better distribution.

About Sprouts Farmers Market, Inc.ORG

Sprouts is where goodness grows. True to its farmhouse heritage, Sprouts offers a unique grocery experience with an open layout with fresh produce in the heart of the store. Sprouts naturally inspires wellness with a carefully selected assortment of better-for-you products paired with motivated people. The Wholesome Grocer continues to bring the latest healthy and innovative products made with lifestyle-friendly ingredients such as organic, plant-based and gluten-free ingredients. Based at Phoenixand one of the largest and fastest growing specialty retailers of fresh, natural and organic foods in United States, Sprouts employs approximately 31,000 team members and operates approximately 380 stores in 23 states nationwide. To learn more about Sprouts and the good it brings to communities, visit about.sprouts.com.

SOURCE Pod Foods

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