P&G’s quarterly ad spend fell 50%

Procter & Gamble (P&G) Hygiene and Health Care announced its financial results for the year and quarter ended June 30, 2022.

In the BSE filing, the company said its advertising and promotion expenditure decreased by 9.8% to Rs 471.24 crore from Rs 522.48 crore for the previous year ended June 30, 2021.

The company further said that despite unprecedented headwinds from macroeconomic challenges and easing consumer trends, it delivered a resilient performance during the financial year with sales of Rs 3,901 crore, up 9 % compared to a year ago. Profit after tax (PAT) was ₹576 crore, down 12% from a year ago.

For the quarter ended June 30, 2022, the company had sales of Rs 776 crore, down 1% from Rs 786.59 crore. PAT was Rs 43 crore, down 13% from a year ago, largely behind raw material cost inflation. The company’s advertising and promotion expenditure decreased by 50.07% to Rs 96.92 crore from Rs 194.13 crore for the previous three months ended June 30, 2021.

LV Vaidyanathan, Managing Director of Procter & Gamble Hygiene and Health Care Ltd., said, “The operating environment continues to experience unprecedented headwinds and raw material fluctuations. Despite these challenges, we remain resilient, nimble and committed to serving Indian consumers, delivering sequential sales growth this year. Executing our integrated strategies of a strong portfolio, superiority, productivity, constructive disruption and an agile and accountable organizational structure has allowed us to achieve these consistent results. Our strategy is fueled by balancing innovation with industry-leading practices, while driving productivity in everything we do. »

He added: “While unprecedented market challenges and uncertainties remain in the short term, we will continue to remain focused on our strategy of superiority and productivity and, through the strength of our organization and culture, to generate balanced growth and value. creation.”

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