Periscope by McKinsey named a leader in IDC MarketScape 2021 for B2B price optimization and management applications

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Customers benefit from a complete and personalized pricing solution, including strategy, processes, technology, change management and training

NEW YORK and LONDON, October 05, 2021 (GLOBE NEWSWIRE) – McKinsey & Company announced today that Periscope by McKinsey, a suite of marketing and sales analytics solutions that help businesses achieve sustainable revenue growth, was named a Leader in IDC MarketScape 2021: Global B2B Price Optimization and Management Applications. IDC MarketScape is the industry’s premier vendor assessment tool, providing in-depth quantitative and qualitative assessments of the technology marketplace.

Whether they are manufacturers or B2B distributors (in industries ranging from automotive, materials and chemicals to heavy equipment and machinery and medical devices), banks or high-tech organizations, companies need aggressive pricing approaches if they are to outperform their peers. Periscope by McKinsey, in conjunction with McKinsey’s End-to-End Strategic Consulting Services, offers a comprehensive pricing solution that includes strategy, processes, technology, change management and training, all fully customized to meet to clients’ goals. This allows pricing decision makers to set optimal prices and get the most out of every transaction.

McKinsey’s Periscope was cited for the following strengths:

  • Comprehensive Pricing Services and Technology – Periscope by McKinsey offers clients a premium end-to-end pricing solution to ensure high success rate of pricing strategy and adoption. For this reason, customers have highly appreciated the level of value delivered by Periscope.

  • Ease of use – Customers highly rated Periscope for its ease of use. In many cases, the interface has been customized for their implementation, making it clean and easy for training purposes.

  • Implementation and customer service – Customers highly appreciated the implementation experience and continued customer service from Periscope. They appreciated that Periscope was proactive in many cases and resolved issues quickly.

“If your business has, distributes or sells a large number of offerings, you should seriously consider an optimization and price management solution,” says Mark Thomason, research director for IDC’s Digital Business Models and Monetization program. . “Today’s solutions can dramatically automate your company’s revenue strategy, from pricing to execution, and enable sellers and ecommerce to sell efficiently at the optimal price. “

“Achieving business impact is a priority for our customers. This is why we are optimistic when it comes to constantly innovating our portfolio of world-class technology solutions to help our customers drive price transformations and create value quickly and sustainably, ”said Tobias Wachinger , Principal Partner and Global Leader of Periscope, McKinsey & Company.

“Pricing is the most impactful and underutilized growth driver,” said Stuart Schardin, Partner and CEO of Periscope, McKinsey & Company. “Getting the right price shows that a business fully understands the value it offers and improves its ability to deliver that value in the future. Bringing the science to the art of pricing through Periscope’s pricing solution enables customers to execute with precision and agility while improving their return on sales. When done right, companies can generate two to seven percentage points of sustained improvement in margins. “

IDC MarketScape’s 2021 Report for B2B Price Optimization and Management Applications can be accessed here.

About IDC MarketScape:
IDC MarketScape’s vendor assessment model is designed to provide insight into the competitiveness of ICT (information and communications technology) vendors in a given market. The research methodology uses a rigorous scoring methodology based on both qualitative and quantitative criteria which results in a single graphic illustration of the position of each supplier in a given market. IDC MarketScape provides a clear framework within which product and service offerings, capabilities and strategies, as well as current and future success factors in the IT and telecommunications vendor market can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and potential suppliers.

About Periscope® by McKinsey
Founded in 2007, and now part of McKinsey Marketing & Sales Practice, the Periscope® by McKinsey platform combines leading intellectual property, prescriptive analytics and cloud-based tools with expert support and training . It’s a unique combination that drives revenue growth, both now and in the future. The platform offers a suite of Marketing & Sales solutions that accelerate and support the business transformation of companies. Periscope leverages its industry-leading intellectual property (largely McKinsey but also other partners) and cutting-edge technology to enable big data transparency, create actionable insights, and new ways of working that lead to a sustained improvement in performance, and generally maintain a 2-7% increase in return on sales (ROS). With a truly global reach, the solutions portfolio includes: Insight Solutions, Marketing Solutions, Customer Experience Solutions, Category Solutions, Pricing Solutions, Performance Solutions and Sales Solutions. These are complemented by ongoing customer service and personalized capacity building programs.

To learn more about how Periscope’s solutions and experts are helping businesses continuously improve their performance, visit www.mckinsey.com/periscope.

About Marketing and Sales, McKinsey & Company
The mission of McKinsey Marketing and Sales The practice is to help leaders of consumer and B2B customers create growth that matters through meaningful transformations and marketing-driven profits. The practice helps clients define their strategic direction, develop their marketing and sales capabilities, and connect their organization to realize the full potential of today’s omnichannel opportunities. Customers benefit from McKinsey’s experience in key areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM pricing, and sales and channel management.

For more information, please contact:
Media contacts
United States: DiGennaro Communications: MaryLiz Ghanem McKinsey-DiGennaro@digennaro-usa.com / 917-518-8422
UK: 3THINKRS: Ruth Jones / Becca Ross mckinsey@3thinkrs.com / 0208 0872843


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