Optimizely (Welcome) announced that Gartner has named the company a leader in its 2022 Magic Quadrant for Content Marketing Platforms.
This is the fifth consecutive year the company has placed No. 1 in the Leaders quadrant, and the recognition is based on completeness of vision and ability to execute.
Gartner evaluated eight vendors on critical capabilities, and Optimizely (Welcome) scored the highest of any vendor across all use cases.
Additionally, its highest rated use case (4.56 out of 5) was for complex and distributed content marketing teams due to its strength in analyzing content performance.
The company also scored 4.55 out of 5 for B2C Narrative Design and 4.52 for B2B Demand Generation.
Digital experience platform (DXP) provider Optimizely says its content marketing platform uses a single, fully integrated solution.
The company explains that this solution gives teams a full suite of tools to effectively manage marketing campaigns with full visibility, increase content production and downstream publishing, and accelerate the end-to-end marketing lifecycle.
Optimizely has over 900 partners and 1,100 employees worldwide, supporting over 9,000 brands including Toyota, Santander, eBay, KLM and Mazda.
Additionally, Optimizely’s ranking as a Leader in this year’s Magic Quadrant for Content Marketing Platforms comes following the announcement of its acquisition of Welcome Software in December 2021 and its recent recognition as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms.
Welcome describes itself as a marketing orchestration platform designed to strategically align teams, eliminate execution friction, and demonstrate meaningful results.
Additionally, the platform is a new layer of the marketing technology stack where marketers can better work together, connect other martech tools, and measure performance.
“Modern marketers are able to act faster and collaborate better with the joint Optimizely (Welcome) solution. By uniquely linking the ideation and creation of content with the continuous optimization of how it is streamed, the platform seamlessly merges creativity and science.
“Together, we enable marketing teams to accelerate business value creation. We believe that being named a Leader by Gartner in Content Marketing Platforms is confirmation that our shared mission is being realized in the marketplace.
Optimizely also announced in December 2021 the launch of an integrated version of its B2B Commerce Cloud and Content Cloud products.
The company explains that the integration allows these two products to be implemented together, allowing brands to reach audiences with more sophisticated content strategies and work more effectively with large teams of marketers.
The integration uses B2B Commerce Cloud as a headless commerce API to make B2B data and functionality available in the Content Cloud.
In addition, the company also announced the release of a B2B-specific sample site that includes Content Cloud templates and blocks that can be used to speed up customer creation time, adding that it will help its customers get the most out of it. part of the combined products.
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