Operation HOPE and Shopify team up with GoodCarts to empower a million black businesses in the e-commerce arena

Operation HOPE and Shopify Team with GoodCarts to Empower One Million Black Businesses in the Ecommerce Arena


Based in Minneapolis GoodCarts is proud to be associated with 1 million black businesses (1MBB)Powered by Operation HOPE and Shopify, which is working to attract a wave of new customers to help build black-owned online stores.

“With 1MBB, together we will boost Black-owned e-commerce brands with first-of-its-kind cross-promotion technology from GoodCarts and our Shopify app,” said Steven Clift, CEO of GoodCarts. “Through this partnership, we are committed to developing our Circle of Black-Owned Businesses with at least 1,000 black entrepreneurs and businesses by 2024, promoting 1MBB Training and Mentoring with GoodCarts members and collaborating on future opportunities to grow purpose and social impact through e-commerce.

Black business ownership has increased exponentially – up to nearly 40% by some accounts – after being hit hard by the pandemic. Partnering with 1MBB offers business owners support and free online marketing to help improve the odds of sustainable success with access to new customers. GoodCarts’ technology is a tool that enables brands to do more with less – less time, energy and budget. It’s free!

1 MB is excited to help black-owned brands grow together. Our New Black Owned Business circle on GoodCarts expands our capabilities to provide community, resources and support for Black entrepreneurs to market their brands,” said Lance Triggs, Executive Vice President of Program Operations, Operation HOPE. “It’s a win-win in our collective fight for economic opportunity.”

Operation HOPE was founded in 1992 and has spent decades fighting poverty and promoting inclusion for people with low and moderate incomes. Their 1MBB initiative, in partnership with Shopify, will start, grow and grow one million black businesses over the next 10 years to provide a successful path to wealth creation for the black community. The goal is to stimulate black economic development across the United States.

Shopify’s collaboration with Operation HOPE is part of their shared passion to help underrepresented communities succeed. Shopify’s goal is to remove barriers to entrepreneurship so that everyone can leverage their power to create their own independence and advance their community.

GoodCarts is the free e-commerce app for Shopify and other major e-commerce platforms. This pioneering ‘tech for good’ company enables online retailers to increase sales and impact without any cost of customer acquisition through post-payment cross-promotion. Customers get exclusive discounts to try new black-owned brands after purchasing from other members of the network. The growth of GoodCarts communities of “circles” with hundreds of member online retailers, also covers topics such as sustainable products, made in the USA, owned by BIPOC and more.

“GoodCarts is thrilled to be working in conjunction with the 1MBB initiative,” said Clift. “We look forward to working with their team to expand opportunities for Black-owned businesses across the country.”

About GoodCarts

Founded by Chris Dykstra, GoodCarts is a startup incubated within Warecorpmember of the Inc. 5000 list of America’s fastest growing private companies.

To learn more about GoodCarts or register your business for free, visit: goodcarts.co

About 1 MB

Launched in October 2020 by Operation HOPE and Shopify, 1MBB aims to break down traditional barriers to black entrepreneurship and encourage more aspiring black business owners to start and scale by providing tools, resources and education to succeed. Learn more about: operationhope.org/1mbb

About Operation HOPEInc.

Since 1992, Operation HOPE moved America from civil rights to “money rights” with a mission to make free enterprise and capitalism work for the underserved, disrupting poverty for millions of young people and adults alike. low and middle income across the country.

For more information: OperationHOPE.org

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