NIIT appoints Archit Shankar as head of marketing for its professional training activity



NIIT appoints Archit Shankar as head of marketing for its professional training activity
NIIT Limited (BusinessWire India)

Business Wire India
NIIT appoints Archit Shankar as Marketing Director for its professional training activity

NIIT Limited, a global skills and talent development company and a leading provider of managed training services announced the appointment of Archit Shankar as head of marketing, career education company.

At NIIT, Archit will be responsible for the end-to-end marketing function for the vocational training company. His main responsibilities will be to charter the course for NIIT digital by redefining the brand’s strategy and communication as well as by leading digital, performance-based marketing and media buying.

Speaking during the meeting, Abhishek Arora, Executive Vice President and Chief Business Officer, Skills and Careers, NIIT Ltd. noted, “We are delighted to have Archit Shankar as the head of Marketing for the Career Education business. Archit brings strong domain knowledge and we believe his extensive experience will prove to be an invaluable addition to the organization as we continue to execute our long term growth strategy for NIIT Digital. “

Archit brings 15 years of in-depth marketing experience including branding, media planning, consumer insights and channel marketing. His last assignment was at Max Bupa Health Insurance Company, where, as head of brand and digital marketing, he was instrumental in leading branding, media planning and buying, news on consumers, channel marketing and new product launches.

Prior to Max Bupa, Archit was associated with Kantar TNS and Evalueserve where he led various market research in categories such as FMCG, automotive and insurance.

Archit Shankar, Marketing Manager, Career Education Business, NIIT Ltd., said: “It is a great pleasure for me to occupy this position at NIIT. I look forward to working with the team to take NIIT Digital’s marketing initiatives to the next level of innovation and growth.About NIIT Limited

NIIT Limited is a global skills and talent development company and a leading provider of managed training services. Founded in 1981 to help the nascent IT industry overcome its human resource challenges, the organization today ranks among the world’s leading training companies with its broad and comprehensive range of talent development programs. Present in more than 30 countries, it offers training and development solutions to individuals, companies and institutions. NIIT has two main lines of business around the world – Corporate Learning Group and Skills & Careers Business.

NIIT corporate learning Group (CLG) provides Managed Training Services (MTS) to market-leading companies in North America, Europe, Asia and Oceania. the Skills and careers (SNC) offers a diverse range of learning and talent development programs to millions of individual and corporate learners in areas such as Digital transformation, Banking, finance and insurance, retail sales activation, digital media marketing and new-age computing. NIIT has incubated, Stack path, as a digital transformation partner for enterprises to create versatile full stack developers at scale. As online and distance learning becomes mainstream, the solid NIIT digital The platform connects business learners and individuals seamlessly and provides an environment to improve the effectiveness and efficiency of learning.

NIIT was featured as the only company in the education services industry, in the Fortune India 500 2020 list. The company was recognized as “Best Education Company to Work with” at the Indian Education Congress & Awards 2020. NIIT’s learning and talent development continue to receive wide recognition globally. NIIT has been named one of the Top 20 Global Training Outsourcing Companies for the past twelve consecutive years by Training Industry, Inc. USA. In addition, India’s leading ICT journal Dataquest has awarded NIIT the “Best Training Company” award for the past 20 years since the category was established.

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Prateek Chatterjee
NIIT Limited
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NIIT Limited
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