Nibha Gupta: The Data-Driven Performance Marketing Expert Generating Millions of Dollars in Revenue for Her Clients

Nibha Gupta is very passionate about all things performance marketing and eager to help businesses succeed in this aspect.

As the trend for businesses to go digital increased in the age of COVID, so did the number of businesses opting for performance marketing. Specialists in this field are becoming increasingly essential as they help businesses track their marketing campaign metrics through transparent data reporting. This is in addition to recommending innovative ideas that businesses can easily implement to improve their campaign settings. Among the many performance specialists in the market, Nibha Gupta is the one that definitely stands out from the rest.

Nibha Gupta is a highly accomplished professional in the broad field of digital marketing with a particular focus on performance marketing. She’s been in performance marketing and digital analytics for five years and has quite the portfolio to prove it.

Nibha has gained extensive experience working with several award-winning AI-focused digital technology websites where she has been able to run more than a success digital marketing tactical. Some of the websites she has worked for have been included in the top 100 electricity retail websites in Australia in the years 2019, 2020, 2021 and 2022. She was awarded the 19th rank in India in the Google Online Marketing Challenge in 2013 where she represented Bansal Classes, Kota – a high-end educational institute in India – for her outstanding work in increasing the revenue target of clients through her advanced performance-driven marketing tactics. data.

Nibha has a basic understanding of the advanced AI algorithms behind search (Google Ads, Bing Ads, Apple Ads), paid social networks (Facebook, Instagram, Tik-Tok, Pinterest, Twitter), remarketing (Criteo, Programmatic, Taboola, RTB House) and affiliate platforms like Commission Factory. Using her knowledge of artificial intelligence combined with data-driven knowledge, she has formulated various performance marketing strategies across the digital ecosystem which has proven to be a resounding success across international trajectories including Australia, New Zealand, USA, UK, China and India. In addition to the stronghold of artificial intelligence and performance marketing channels, Nibha has introduced cloud-based business intelligence tools like Datorama, Salesforce, Power BI, and Tableau to many organizations.

Nibha Gupta has also been able to generate multi-million dollar revenue for the websites she has worked on. Additionally, organizations she has been affiliated with include Accent Group, Splash box, Mercury Digital, and Sokrati Merkle.

In addition to being data-driven with an advanced ability in Martech and data visualization and personification, Nibha’s success in performance marketing can be attributed to her highly technical knowledge in her area of ​​expertise and its pretty handy with all things performance. marketing. She is also proficient in the Adobe suite of advertising technologies including Adobe Search Cloud, DSP and Adobe Analytics.

Nibha is open to attracting performance marketing clients who may want to work with her in the future. Please visit him LinkedIn page to get in touch with her.

Media Contact
Contact person: Nibha Gupta
E-mail: Send an email
Call: 0468856767
Address:U3 128 DEAKIN STREET
Town: Essendon
State: CIV 3040
Country: Australia

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