Acquisition is direct result of recent investment by Alterna Equity Partners
MIAMI–(BUSINESS WIRE)–ModOp, a marketing communications agency with offices in the United States and an office in Latin America, today announced the acquisition of AMG Marketing Resources, the parent company of Tenlo and NSRC, strategic marketing agencies based in the United States. ‘Ohio, designed to solve customers’ specific business challenges using practical go-to-market strategies. This acquisition is the direct result of Alterna Equity Partners’ recent investment, marking the second in a series of acquisitions planned for 2022 and the fifth overall for the agency in three years.
“As we continue to look for opportunities to grow Mod Op’s footprint as an industry leader, we are looking for companies that complement and expand our range of services,” said Eric J. Bertrand, CEO of Mod. Op. “AMG provides Mod Op with both; expand the agency’s digital services and add new team members to support client and agency growth. »
AMG has been serving customers in the manufacturing, medical device, building and construction, and food and beverage industries for more than 40 years. Based in Cleveland, Ohio, the company is building Mod Op’s presence in the Midwest.
“Our agile team of experts is customer-centric and with an average customer relationship of over 12 years, it was important to us to ensure those relationships were preserved through this acquisition,” said Kip Botirius, CEO of AMG Marketing Resources. “With Mod Op, we have no doubt that these longstanding relationships will not only be maintained, but strengthened through the additional services and experts available to the agency across its many offices and disciplines.”
AMG will serve as Mod Op’s Ohio office and as part of the transition, Kip Botirius and Tessa Burg will join the Mod Op leadership team as Executive Vice President and Senior Vice President of Technology respectively, bringing over 50 years of marketing and technology experience to the team.
Mod Op is based in Miami with offices in Dallas, Kansas City, Los Angeles, Portland, Minneapolis, New York, Panama City, Panama, and now Cleveland, Ohio. The agency provides creative and strategic solutions for well-known brands such as Nestlé, ExxonMobil, Hudson Pacific Properties, Hilton, Baha Mar, LVMH, Warner Brothers, ViacomCBS, NBC Universal, Nike and many more.
For more information on Mod Op, visit: www.modop.com.
About ModOp
Mod Op is a full-service marketing communications agency focused on using the right methods to help our clients take advantage of their opportunities. Mod Op services for B2C and B2B markets include branding, advertising, digital marketing and public relations. Additionally, through the agency’s technology group, Mod Op offers web and app UX/UI, development and maintenance. With offices in New York, Dallas, Kansas City, Los Angeles, Miami, Portland, Minneapolis, Cleveland and Panama City, Panama, Mod Op combines data and innovation with its expertise to better serve its customers in the United States and Latin America. . For more information, please visit Mod Op website.
contacts
Elizabeth Byrd
Senior Public Relations and Social Media Manager
Elizabeth.byrd@modop.com
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