Mitch Gould of Nutritional Products International: 30 years old


BOCA RATON, FL, Aug 11, 2021 (GLOBE NEWSWIRE) – Mitch Gould’s career spans all types of consumer products and successes placing them with top retailers.

During his three decades in the retail business, Gould has sold top brands to all major retailers: Walmart, Amazon, GNC, Vitamin World, Target, Costco, Sam’s Club, K-Mart, 7-11 , CVS, Rite Aid and Walgreens, to name a few.

“I have signed deals for major brands in all of the national headquarters of large and small retailers across the country,” said Gould, founder and CEO of Nutritional Products International, a global brand management company based in Boca Raton, in Florida. “I know what retailers are looking for. I know what it takes to launch products in America.

As he traveled the country doing sales presentations in front of large and small retail chains, Gould realized he didn’t see many international health and wellness brands on the shelves. of these retailers.

This led Gould to develop his “Evolution of Distribution” platform which helps brands launch products in the United States.

“International health and wellness brands were struggling when they launched products in America,” Gould said. “These companies had to acquire a new corporate culture, open an office, hire sales and support staff, and market their products to consumers and retailers. He overwhelmed many of them.

“By the time they sold their first unit, the brands had wasted tens of thousands of dollars,” Gould added.

Gould was perfectly suited to see the challenges and obstacles faced by product launches due to his long career working with brands and retailers.

“As I understood all aspects of the retail industry – product development, marketing, and the sales cycle between manufacturers and retailers – I had a unique perspective on the issues facing these companies. were facing, ”he said.

Gould said he realized brands needed a simplified, one-stop turnkey solution that focused on speed to market and cost efficiency.

“Essentially, we play the role of the US headquarters for these brands where we import, distribute and promote from one platform,” said Gould.

“NPI and its sister company, InHealth Media, work in parallel synergistically to create brand awareness, because promotion equals speed,” he added. “While NPI imports and distributes, IHM promotes and ensures brand awareness among consumers, which creates a completely holistic approach to the US market. “

Under Gould’s leadership, NPI provides sales, logistics, regulatory and marketing services through the “Evolution of Distribution” platform.

Throughout his career, Gould met the best professionals he eventually recruited for NPI.

Gould worked with Jeff Fernandez when he was part of the Amazon team that launched the online giant’s health and wellness category in the early 2000s. Fernandez, now president of NPI, previously worked as a buyer for Walmart.

Kenneth E. Collins’ relationship with Gould dates back to his days as Director of Sales at Glanbia Performance Nutrition, the world’s largest sports nutrition company. Collins, now vice president of NPI, also spent 15 years at Muscle Foods USA in senior roles in sales, purchasing and operations.

The experience of NPI’s management team representing product manufacturers and retailers has given NPI’s customers a competitive advantage when launching products.

“Where else can you find a management team with the brick and mortar retail and e-commerce knowledge that we have at NPI,” said Gould. “The ‘evolution of distribution’ has solved many problems for product manufacturers over the years and, as we adjust to a new era, it will continue to bring products to market in record time and affordably. . “

For more information, visit Nutritional Products International online.


NPI is a private company specializing in the retail distribution of nutraceuticals, food supplements, functional drinks and skin care products. NPI offers a unique and proven approach to product manufacturers around the world looking to launch or expand the distribution of their products in the US retail market.

Mitch Gould, Founder and CEO of NPI, is a third generation retail distribution and manufacturing professional. Gould developed the “Evolution of Distribution” platform, which provides domestic and international product manufacturers with the product sales, marketing and distribution expertise required to succeed in the world’s largest market: the United States. Gould, known as a global marketing guru, has also represented sports and entertainment icons such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell and Wayne Gretzky.

  • Mitch NPI Evolution1 7 inch


Leave A Reply

Your email address will not be published.