MINISO celebrates the milestone of 200 local stores in India on its fifth anniversary of entering the Indian market

NEW DELHI, August 31, 2022 /PRNewswire/ — Lifestyle retailer MINISO ended August with a series of events in India, partnering with its local stores to celebrate five years of growth in the country. During the month, MINISO hosted the India Investment Project Exchange conference which highlighted the signing of Letters of Intent for 60 new stores, followed by a mega anniversary party held with approximately two hundred local MINISO stores which invited the local customer to enjoy exciting offers, free gifts, and fun activities.

Over 139 guests attended the conference held at the Westin Gurgaon, New Delhiincluding new and old MINISO franchisees store owners. Over the past five years, MINISO has attracted franchisees from a wide range of industries – including international trade, real estate and retail – who share MINISO’s passion for providing quality lifestyles and colorful to customers with high-quality and high-end products, as well as rely on the success of the brand to strengthen and innovate the business model.

“Good, high-quality design combined with a unique shopping experience is at the very heart of MINISO’s business strategy. With MINISO’s franchisees and stores at Indiawe have strived to create a customer-centric, value-driven brand image with fantastic products and inspiring store experiences that have helped create so many successful business stories,” said Bella Yougeneral manager of overseas operations of MINISO.

“In addition to our unrivaled in-store services, we also provide a full package of support, from location selection, decoration and staff training to promotion, management and marketing, for our franchisees. , working closely with them so they can replicate those successes,” said Tyrone Liresponsible for MINISO India.

DK, a franchise with over 20 years of experience selling food ingredients and electronics in countries such as ChinaUnited Arab Emirates and Nepalhas one of the largest MINISO franchises in India and has achieved its annual revenue from MINISO investments exceeding INR 200 million. The franchise stores operated by MINISO India’s other partner at the airports also saw their turnover double.

MINISO has experienced rapid growth in India over the past five years, the number of stores having increased by 45% compared to 2019 before the pandemic. Meanwhile, MINISO has developed a plethora of bespoke products based on customer research to better meet the needs and lifestyles of local customers, such as fragrances more in tune with local consumers’ olfactory experience or polishes nails that last longer. These, along with other fragrances, skincare, household products and plush toys, are all highly sought after by Indian consumers, with the proportion of sales of perfumes, candles and plush toys increasing by 14% over relative to overall sales over the past three years. During the Diwali festival, MINISO’s scented candles became a popular item, and many buyers shared their picks online.

MINISO’s plush toy series is one of the brand’s top 10 sales contributors in India. They are one of the most sought after products by influencers to capture photos and hot topics on the internet. Customers responded enthusiastically when the brand launched the “Penpen2PENPEN” initiative in June. The stuffed toy The toy version of Penpen, the campaign mascot, was immediately sold out after being rolled out.

MINISO also integrated its brand messages with local culture and festive spirit by creating a series of events for Indian customers, such as Holi festival activities and fragrance-themed campaigns. Meanwhile, MINISO has activated online media and channels to increase its customer reach through Indiainviting them to join social communities where they can discover amazing discounts and enjoy the fun of online shopping.

For more information, please visit MINISO India website or contact for more details on business cooperation with MINISO in India.


MINISO (NYSE: MNSO) operates globally under its brand slogan “Life is for Pleasure”. Today, MINISO has successfully entered 100 countries and regions and opened more than 5,000 stores globally, covering major business districts of world-famous cities such as New York, Los Angeles, Paris, London, dubai, sydneyand Istanbul. MINISO will continue to create joyful and high-quality life experiences for hundreds of millions of consumers around the world.


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