From the latest funding from Seedtag to the latest CRM enhancements from RollWork, check out the latest B2B and martech marketing updates from this weekly highlight:
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MarTech quote of the week!
The brand is always important and cannot be overlooked. You can take care of your brand in part by focusing heavily on your ESG engagement. We know consumers and B2B buyers want to buy from brands they trust and know they give back to the world.
–Lynne Capozzi, CMO at Acquia
Top MarTech News of the Week: 25e July 29 to July 29e July 2022
MarTech QnA with the expert
Amid rapid digitalization, consumers have many different touchpoints where they can begin their relationship with a brand. Investing in and leveraging analytics and data through these digital entry points can provide a deeper understanding of customer thoughts and behavior, as they not only take into account feedback surveys, but also analyze spontaneous inputs through the text and speech analytics, volume of customer complaints, Google Analytics to dissect search behaviors. , and more.
MarTech articles on digital marketing, the rise of MarTech, cleaning up mailing lists and more!
Missed the latest episode of the SalesStar podcast? Happy listening here!
Episode 130: Digital Marketing and Advertising Best Practices with John Piccone, Regional President, USA, Adform
Episode 129: Regional Sales Development Best Practices with Abdul Javed, Vice President of Sales for APAC at Clari
Episode 128: Marketing Tips and Best Practices for the Rest of 2022 with Daniel Rodriguez, CMO at Simplr
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