Lifeway Foods to Launch New Dairy-Free Probiotic Oats

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MORTON GROVE, Ill., Sept. 21, 2021 (GLOBE NEWSWIRE) – Lifeway Foods, Inc. (Nasdaq: LWAY), the leading U.S. supplier of kefir and fermented probiotic products to support the microbiome, today announced that its new plant – The Lifeway Oat line and a new flavor of chocolate kefir will be showcased at the upcoming Natural Products Expo East 2021 (booth # 2026), which will be held at the Pennsylvania Convention Center in Philadelphia, PA from September 22-25.

With the addition of Lifeway Oat, the brand expands its portfolio of probiotic drinks beyond their best-selling kefir to include a certified dairy-free vegan option that provides consumers with probiotic benefits to help support a gut and immunity. healthy. Each Lifeway Oat product is USDA organic, gluten-free, made with 100% whole grain oats and contains heart-healthy beta-glucans as well as 10 live, active probiotic cultures to help promote a balanced and diverse microbiome. The Lifeway Oat line will be available in seven delicious vegan flavors: Plain, Vanilla, Strawberry Vanilla, Peach & Cream, Berry & Cream, Apple Cinnamon, and Blueberry Maple. Lifeway Oats and Chocolate Kefir are both slated to launch and available in stores in late November 2021.

“Lifeway has always demonstrated leadership in its category, so I’m excited to bring our probiotic cultured oat drinks to market and reach new consumers hungry for plant-based nutrition,” said Julie. Smolyansky, CEO of Lifeway Foods. “By introducing an oat-based probiotic drink, we have created a flavorful wellness drink that combines some of the hottest trends in the industry that are expected to experience strong growth over the next few years. We expect our new line of Lifeway oats to become a staple on retail shelves and in consumer refrigerators across the country.

Sales of oat milk in the United States have increased by nearly 1,200% in the past two years, according to Nielsen. In addition, Reports and Data market research projects the global probiotic drink market to reach $ 23.9 billion by 2028.

Lifeway invites Expo East attendees to stop by Booth # 2026 to get a taste of Lifeway Oat, sample top-selling favorites from the kefir collection, and check out the brand’s exciting new products at the horizon, including the delicious chocolate kefir.

For more information on Lifeway and its products, visit lifewayfoods.com

About Lifeway Foods, Inc.
Lifeway Foods, Inc., which was recognized as one of the Best Small Businesses by Forbes, is the leading U.S. supplier of the probiotic fermented drink known as kefir. In addition to its drinkable kefir line, the company also produces cheese and a ProBugs line for children. Lifeway’s tangy and tangy fermented dairy products are now sold in the United States, Mexico, Ireland, France and the United Kingdom. Find out how Lifeway is good for more than you at lifewayfoods.com.

Forward-looking statements
This press release (and oral statements made regarding the subjects of this press release) contains “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995 concerning, among other things, future operational and financial performance, product development, market position, strategy and business objectives. These statements use words and word variations, such as “continue”, “build”, “the future”, “increase”, “lead”, “believe”, “look”, “forward”, “confident”. “,,” “Outlook”, “expect” and “predict.” Other examples of forward-looking statements may include, but are not limited to, (i) statements of the Company’s plans and objectives, including including the introduction of new products, or estimates or forecasts of actions by customers or suppliers, (ii) statements of future economic prospects and (III) statements of assumptions underlying other statements and statements regarding Lifeway or its business. You are cautioned not to rely on any forward-looking statements. These statements are based on current expectations of future events and are therefore inherently subject to uncertainty. ” prove to be inaccurate or if known risks or uncertainties or unknowns materialize, actual results could differ materially from Lifeway’s expectations and projections. These risks, uncertainties and other factors include: price competition; decisions of customers or consumers; the actions of competitors; changes in the price of commodities; the effects of government regulation; possible delays in the introduction of new products; and customer acceptance of products and services. A further list and description of these risks, uncertainties and other factors can be found in Lifeway’s annual report on Form 10-K for the year ended December 31, 2020, and the company’s subsequent filings with the SEC. Copies of these documents are available online at https://www.sec.gov, http://lifewaykefir.com/investor-relations/, or on request from Lifeway. The information contained in this press release corresponds to the dates and periods indicated here, and Lifeway does not undertake to update the information contained in these documents, except as required by law. Therefore, YOU SHOULD NOT RELY ON THE ACCURACY OF THE STATEMENTS OR OTHER INFORMATION CONTAINED IN ANY ARCHIVED PRESS RELEASE.

Media:
Derek miller
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net

For general Lifeway Foods inquiries:
info@lifeway.net
Telephone: 847-967-1010

The photos accompanying this announcement are available on
https://www.globenewswire.com/NewsRoom/AttachmentNg/04a1866e-d9af-4246-a65a-848070983959

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