Leading consumer products, media, lifestyle/licensing

PASADENA, Calif., Aug. 16, 2022 (GLOBE NEWSWIRE) — Simon Waters – a highly resourceful and creative business unit general manager – has joined Chief Outsiders, it has been announced. Waters joins more than 110 of the nation’s most respected CMOs to offer executive-level insights to middle-market companies on a split basis.

As Managing Director, Waters led all facets of a global business, from product development, sales, retail and creative teams, to marketing organizations, supply chain, finance and human resources. He has earned a reputation for using the power of brand storytelling to drive major business units to grow well-known global consumer brands including Disney and Hasbro. These well-rounded business viewpoints, coupled with an innate creative approach and digital start-up experience, allow him to apply highly pragmatic approaches to drive growth for mid-size clients.

As senior vice president and global general manager of brand management at Hasbro, Waters led the reboot of the $522 million acquisition of Power Rangers, and as global general manager of consumer products and in entertainment, it delivered eight consecutive years of record results, tripling operating profit and doubling revenue while growing Hasbro from No. 12 to No. 5 worldwide in brand licensing, in a highly competitive B2B and B2C environment. Simon has been instrumental in scaling Hasbro Consumer Products’ global consumer brand portfolio by opening 23 offices around the world, among more than 1,000 B2B partners, including manufacturers, leading global brands like McDonald’s and Nike, and direct relationships with retailers like Walmart, Target and Tesco.

In several marketing leadership roles at Disney, Waters led major initiatives, including the creation and launch of a new $600 million consumer-facing division called Disney Infant, and as Vice President of Global Brand , the resurgence of Mickey Mouse as a consumer icon.

“Simon combines his expertise in creative brand ‘storytelling’ with his expertise in accelerating profitable returns, using it with clients as an essential sales and marketing tool to align their organizations for rapid growth,” said Karen Hayward, Managing Partner, Chief Outsiders.

Waters holds several degrees and certifications from schools such as Harvard, Dartmouth and the University of Nottingham.

About the Chief Outsiders

Chief Outsiders is the leading fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-designed growth plans. The company has more than 110 part-time and split-time chief marketing officers (CMOs) from coast to coast. Unlike traditional marketing and management consulting firms, each CMO has served as a vice president of marketing or above at one or more operating companies, including many Fortune 500 companies. Chief Outsiders CMOs have made part of the leadership team of over 1,400 enterprise clients, driving growth strategy and execution plans by providing instant access to talent with highly personalized and flexible engagements.

Due to its market-based growth plans, the quality of its leadership and its experienced team, Chief Outsiders has been recognized for the past eight years by Inc. Magazine as one of the 5,000 private companies with the fastest growing in the United States, and was recognized in 2019. as a little giant Forbes. Chief Outsiders CEO Art Saxby and Principal Pete Hayes are co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon bestseller for business owners and CEOs. For more information on companies that trust Chief Outsiders as their primary source for accelerating their business growth, click here.

  • Simon Waters, CMO, Chief Outsiders


        

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