Kerala Tourism is organizing tours in Oman and Bahrain to boost international tourist arrivals in the state
On the heels of its successful participation in the Arabian Travel Market (ATM) in Dubai, Kerala Tourism organized business-to-business (B2B) meetings in two other key cities in the Middle East – Muscat, capital of Oman, and Manama, the capital and largest city of Bahrain – in an aggressive bid to rebound to pre-pandemic international tourist arrival numbers.
The business meetings were held in Muscat on Tuesday and Manama on Wednesday in a bid to regain confidence in the Middle East, a key tourist market for Kerala, and put the state firmly in tourist itineraries, said said a statement from Kerala Tourism here. Friday.
The official delegation to these two roadshows was led by KS Srinivas, Principal Secretary, Kerala Tourism, and VR Krishna Teja Mylavarapu, Director, Kerala Tourism.
Amit Narang, India’s Ambassador to Oman, and Piyush Srivastava, India’s Ambassador to Bahrain, attended the roadshows in Muscat and Manama, respectively, as chief guests.
Srinivas said the Middle East is a strategic market for Kerala tourism in terms of tourist arrivals in June-August, which is the summer vacation period there, and residents travel to warmer climates. cool to escape the scorching summer heat.
“Kerala monsoon is a great time for tourists from the Middle East and many of them also opt for Ayurveda and holistic wellness treatments from the state during this time,” he said. added.
Noting that Kerala had seen a record number of international tourist arrivals in 2019, he said, “Our efforts are now aimed at hitting those numbers again with a series of new products and events.” Teja gave an on-the-ground presentation of Kerala in the Middle East as a “four-hour-drive paradise”.
New products and events such as Keravan Kerala (Caravan Tourism) and Champions Boat League were also introduced.
”B2B marketing will become a key factor, especially in international markets, because unlike previous seasons, Kerala will have to start with zero bookings. It therefore becomes imperative for Kerala Tourism to accelerate its visibility in B2B segments and record a significant increase in tourist arrivals from overseas,” Teja emphasized.
The B2B meetings witnessed enthusiastic and fruitful interactions between Kerala Tourism’s business partners in the private sector and buyers from Muscat and Manama.
For Kerala, international tourist arrivals are essential for income generation, employment opportunities and foreign exchange earnings. The state received Rs 10,271 crore in foreign currency in 2019, underscoring the vital role of international tourist arrivals in its economy.
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