Kaon Interactive named “Hot Vendor” in 2021 in the Content Experience Platforms category by Aragon Research

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“The Kaon platform enables companies to actively engage customers and successfully communicate their complex value differentiation in a way that facilitates hyper-growth in a post-pandemic world,” said Chief Marketing Officer of Kaon, Dana Drisel.

Kaon Interactive, a leading innovator of interactive software technology and digital B2B sales and marketing applications, has been recognized by independent research and consulting firm Aragon Research as a Hot Vendor for the 2021 Content Experience category Platforms (CXP). This category became the basis of a successful business throughout the pandemic. Kaon supports customer engagement for all workplace models, whether in-person, virtual, or hybrid.

“The Kaon platform enables companies to actively engage customers and successfully communicate their complex value differentiation in a way that facilitates hyper-growth in a post-pandemic world,” said Chief Marketing Officer of Kaon, Dana Drissel. The Aragon report confirms the value of our focus on innovation in developing and delivering customer-centric discovery and learning applications that accelerate B2B buying discussions.

Kaon Interactive’s highly advanced software technology creates and deploys stunning interactive apps (customized to suit customer personality, vertical industry, or product portfolio.) These engaging apps use relevant active interactions and immersive design to simplify business processes. complex stories at every customer touchpoint. The platform allows applications developed by Kaon Interactive to be created once and seamlessly deployed anywhere on all devices and operating systems – online and offline. This cohesive articulation of value messages for various customer use cases cost-effectively boosts omnichannel customer engagement and accelerates purchase discussions.

Kaon’s CXM-based approach cultivates a unique bond between users and the business due to engaging interactive storytelling. These apps provide a complete, consistent and personalized experience, including the ability to auto-navigate real-time 3D product tours, value calculators, solution configurators, workflow management, collaboration tools and more, all powered by an expandable platform.

About Kaon Interactive

Kaon Interactive is a B2B software company. Kaon’s interactive sales and marketing apps simplify complex product and solution stories in a visually appealing way anywhere, anytime, turning prospects into customers. The company’s interactive 3D sales and marketing applications transform marketing content from products and solutions into visual storytelling experiences to deepen customer engagement, reduce marketing spend and accelerate the sales cycle. Whether virtual or in person, more than 5,000 interactive Kaon applications are used worldwide by the world’s leading B2B companies in industries such as life sciences, manufacturing and technology. For more information about Kaon, visit http://www.kaon.com.

About Aragon Research

Aragon Research is an independent research and consulting firm that provides business and IT leaders with the actionable information they need to navigate the ever-changing impact of technology on businesses. Based in Morgan Hill, Calif., Aragon Research works with leaders at all major levels of the business and across industries to give them the tools they need to make more informed technological and strategic decisions. Aragon provides high impact consulting, research and advisory services and has a proven team of seasoned analysts. For more information, visit http://www.aragonresearch.com.

Note: Aragon Research does not endorse any vendors, or their products or services referenced in its research publications, and does not advise users to select the highest rated vendors. Aragon Research publications consist of the opinions of the Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information they contain “AS IS” without any warranty.

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