Johnny Depp Fans Buy Dior Cologne After Defamation Verdict
Two days after a Virginia court awarded Johnny Depp more than $10 million in a defamation lawsuit against his ex-wife Amber Heard, Dior sales (CHFRF) Wild colognes are through the roof.
Selling for $155 for a 6.8-ounce bottle, the French fashion house’s Eau de Cologne Sauvage has used Depp as its face since 2015.
As The Wall Street Journal first reported, sales of the fragrance Dior calls an “oriental fern scent has a blend of bergamot, lavender, Sichuan pepper and star anise” is the scent for best-selling men on Sephora and Ulta. (ULTA) – Get the Ulta Beauty Inc report sites.
Best-selling product at Ulta and Sephora
Although Dior did not immediately return TheStreet or Journal’s request for exact sales figures, there have been several reports of the product selling in the UK while some fans have been post pictures of themselves with a bottle on social networks.
“I just received ULTA beauty magazine in the mail. Page 39 is a ‘Dior Sauvage’ ad. IT COULD NOT BE MORE BEAUTIFUL.”
“Not only does it smell good, but I love and will continue to support Johnny Depp!” reads a recent review from Ulta.com.
A Virginia jury on Wednesday found that Depp’s ex-wife and colleague Amber Heard was likely to pay him $10.4 million on three counts of defamation in a 2018 Washington Post op-ed. identifying as a survivor of domestic violence.
Heard’s first allegations of abuse date back to 2016, and the jury also awarded him $2 million in compensatory damages for comments made by one of Depp’s lawyers.
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As the lengthy legal battle began, a large network of fans and other supporters began to grow online and on social media in particular. Videos on the TikTok hashtag #JusticeforJohnny have been viewed over 19 billion times.
Central to Depp’s arguments in court was that Heard’s editorial led to him losing important career opportunities. Warner Brothers (WBD) – Get WARNER BROS. Report by DISCOVERY, INC. fired him from the “Fantastic Beasts” franchise after a judge in a UK libel suit ruled Heard’s allegations were “essentially true” in a separate libel suit.
disney (SAY) – Get The Walt Disney Company Report officially replaced Depp’s role as Captain Jack Sparrow in the “Pirates of the Caribbean” film series in May 2022.
Dior, however, was one brand that continued to promote a product with Depp as its spokesperson throughout the legal battle both online and in high-profile ads in major cities.
Dior remained faithful. What does this change?
As the trial and the #JusticeForJohnny movement began, it ultimately made Sauvage a product some are using to show their support for Depp.
“Getting this for all the men in my life #JusticeForJohnny,” read another review on Sephora’s website.
The #diorsauvage hashtag has been viewed over 350 million times on TikTok and, with the trial now over, choosing Dior may ultimately prove to be a good business move, although some show how such a move could lead to making silence domestic violence victims.
“[Depp] knows that Dior, in particular, has been consistent and unwavering in its support and he will always be grateful to them and to all those who have supported him through sales on his behalf,” the spokesperson told the Journal. .
A similar phenomenon occurred with the NFTs of his artwork and image that Depp launched in January. Data from OpenSea revealed that the “Never Fear Truth” collection of more than 10,000 pieces saw 212 sales on June 2 alone.