Jay-Z launches new cannabis brand called Monogram

Jay-Z announces the launch of the Dream Chasers label in a joint venture with Roc Nation, on July 23, 2019, in New York. (Photo by Greg Allen / Invision / AP)

Entrepreneur and hip-hop legend Jay-Z teases his first cannabis business, Monogram, in partnership with Caliva, one of California’s largest cannabis companies, to launch a new website with plans for a new one. electronic business platform.

Jay-Z joined Caliva in July 2019 as the company’s chief brand strategist. Her role is to advise on creative decisions, awareness and advocacy for social justice issues related to the legalization of marijuana. These include improving representation and participation in the industry for previously incarcerated people who are still mostly excluded from the legal weed trade.

Based in Silicon Valley, Caliva products are available at more than 250 licensed dispensaries across California. The company operates in cultivation, processing, marketing and delivery.

The there are not many details about the Monogram brand, but the company plans to release its product line online and “seeks to redefine what cannabis means to consumers today,” according to a press release.

It is not known if the brand will be available in dispensaries or if it will only be sold in California or other states where the herb is legal.

According to Monogram site, the variety is grown in small lots and is “treated with the respect it deserves at every step of the cultivation process”.

“Our batch-to-batch approach and unique potency designation allows us to highlight the nuances between harvests and tell you the story of each flower,” the website says.

Customers are encouraged to register via email to be “first in line for deposit”.

Along with the announcement, Jay-Z launched a new Tidal playlist, “Monogram: the sounds of the grow room”, With hits like“ Expensive S ** t ”by Fela Kuti,“ Kaya ”by Bob Marley & The Wailers and“ Vibrate ”by Outkast. You can find the playlist here.

“We believe this is a sea change in terms of visibility for the industry,” said Dennis O’Malley, CEO of Caliva. CNN Affairs. “We take this partnership with a lot of responsibility, a lot of humility, a lot of responsibility to move forward.”

In the 15 months since Jay-Z joined Caliva, he has launched professional training and mentoring programs focused on diversity and fair hiring practices in the cannabis industry, Los Angeles Times reported. He also announced a collaboration with Chrysalis and Success centers – two non-profit organizations that aim to help the homeless and low-income people become self-sufficient. The goal is to hire some program participants as employees.

Jay Z various commercial activities include his entertainment company Roc Nation, the Tide streaming service and Ace of Spades champagne.

The latest hip-hop artist to enter the cannabis business, Jay-Z follows Snoop Dogg, Moneybagg Yo, 2 Chainz, and Wiz Khalifa, all of whom have their own cannabis strains.

“Everything I do, I want to do it right and at the highest level,” Jay-Z said in a statement announcing his role in Caliva 2019. “With all the potential of the cannabis industry, the expertise and Caliva’s philosophy makes them the best partners for this company. We want to create something amazing, have fun in the process, do good, and bring people along the way. “

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High profile investors at Caliva include Joe montana and Silicon Valley “Super Angel” Ron Conway.

Monogram has announced its intention to launch a “premier e-commerce platform dedicated exclusively to its singular product line”.

On Twitter, the news of Jay-Z’s new cannabis venture drew a mixture of admiration and skepticism.

“Can I invest? I know he probably doesn’t need it but still, “ricky !!! tweeted.

“Serial entrepreneur… we’re on our own shit,” Rich tweeted.

“Prolly is going to hit us with that $ 100 eighth in hand,” Adrian tweeted.

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