InMoment Acquires Review Management Platform, Quantcast Launches Real-Time Survey Solution, More News

Invoca brings total investments to $184 million, Martello and Mitel extend partnership, Microsoft introduces Viva Sales and other news.

Invoca, which provides AI-powered conversation intelligence for revenue teams, announced an $83 million Series F equity financing at a valuation of $1.1 billion. Invoca has now raised $184 million. Silver Lake Waterman led the round with additional new investments from Hollyport Capital, Kingfisher Investment Advisors and Fenwick & West, as well as participation from existing investors Upfront Ventures, Accel, HIG Capital and Industry Ventures.

“When consumers are looking for value-added expertise to buy the right product or solve an urgent service issue, they often go from digital self-service to talking to a human expert,” said Gregg Johnson, CEO of Invoca, in A press release.

“At Invoca, we use data, automation and AI to integrate these digital journeys into conversations in the contact center, helping brands deliver a great experience, drive revenue and strengthen customer relationships. We are excited to partner with new and existing investors as we innovate in the growing conversational AI market.”

Invoca will continue its organic development and acquisitions to expand its product portfolio.

In other customer experience and digital marketing software news…

InMoment acquires ReviewTrackers

InMoment, a provider of experience improvement solutions, has completed the acquisition of ReviewTrackers, a customer review management software company. ReviewTrackers helps brands manage customer reviews across all sites with their review management technology. An integrated solution will provide insights and actions on customer feedback.

“Combining ReviewTrackers award-winning customer review management with our award-winning XI platform will give businesses the unique ability to go beyond surveys to include ratings and social reviews, accessing a greater share of the voice of customers, manage online reputation and improve experiences at an unprecedented scale. We are thrilled to have Chris Campbell and the team at ReviewTrackers join InMoment,” said Andrew Joiner, CEO of InMoment, in a press release.

ReviewTrackers employees, including its founder and CEO Chris Campbell, will continue in their roles, according to company officials.

Related Article: Salesforce Launches Controversial NFT Cloud, Genesys Reveals Customer Journeys, and More

Martello and Mitel renew and expand their partnership

Martello Technologies Group Inc., a developer of enterprise digital experience monitoring solutions, announced that it has reached an amendment to its business agreement with partner Mitel Networks Corporation. Martello provides its performance analysis software to Mitel enterprise customers and partners. The partnership has been in effect for 10 years.

Martello offers Mitel Performance Analytics (MPA) software for sale to Mitel customers and partners. MPA is available as part of Mitel Premium Software Assurance as well as MiVoice Business subscription and MiCloud Flex.

“We are pleased to be able to extend our longstanding relationship with Martello through this agreement which will allow even more of our customers to access the comprehensive Unified Communications network measurements provided by MPA,” said Martin Bitzinger, Vice President senior, product management, at Mitel. in a press release. “As an important value-added tool for Mitel’s partners and customers, MPA provides the best performance insights and data available to ensure easy monitoring and management of the real-time communications networks our customers rely on worldwide. daily.

Quantcast launches branded advertising solutions

Quantcast, a global advertising technology company, has announced the launch of a suite of new solutions for digital marketers. The new product suite includes Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns.

“We started with a simple question: How can we make brand budgets work better? and since improvement requires measurement, that’s where we started,” Quantcast CTO Peter Day said in a press release. “We found that practitioners were relying on poor proxy metrics such as viewability and CTR because it was simply too difficult to gauge what really cared about them (recall, awareness, and consideration) accurately enough and time to support campaign optimization, Brand Lift Live solves this problem.

Microsoft presents Viva Sales

Microsoft introduced Viva Sales. The goal: to bring together customer relationship management technology, Microsoft 365 and Teams to sell experiences.

Microsoft’s goal is to bring sales information from Outlook, Teams and Office applications such as Word, Excel and PowerPoint and ensure that it reaches CRM systems. Officials say it will enhance the CRM system with customer engagement data from Microsoft 365 and Teams, as well as artificial intelligence. This happens through a customer tagging feature, which automates data capture.

“The future of selling is not a new system to learn,” Judson Althoff, executive vice president and chief commercial officer of Microsoft, wrote in a blog post. “It brings the information salespeople need at the right time, with the right context, in the tools they know so their work experience can be streamlined. Viva Sales is built on Microsoft Viva, launched last year , which provides an integrated employee experience platform that supports everyone throughout their employee journey.”

Validity launches MailCharts SMS

Validity, a data quality and email marketing solutions provider, introduced MailCharts SMS, a solution that powers data-driven SMS campaign planning for e-commerce marketing teams.

MailCharts is traditionally geared towards email marketing. It now extends to SMS marketing campaigns.

“SMS is a natural extension of a digital marketer’s portfolio of responsibilities, but it’s a relatively new practice that many marketers haven’t been formally trained in,” said Greg Kimball, SVP, global head of messaging solutions at Validity, in a press release.

“With MailCharts SMS, marketers are able to create integrated SMS campaigns with confidence, enhancing their marketing programs to reach new audiences and reaching their current audiences in entirely new ways. Our goal is to serve as a quick one-stop-shop for marketing teams to access all the data and insights they need to inform omnichannel campaigns in five seconds instead of five hours.

Related Article: Google Launches Marketing Updates, Amplitude Launches CDP, More News

Webex launches integrations with Eloqua and Salesforce

Webex, which provides webinar software, announced new integrations with Eloqua and Salesforce. It’s designed to help marketers integrate their webinars with their marketing automation and CRM platforms.

Oracle Eloqua marketing automation combined with Webex webinars allows users to:

  • Register users to Webex directly from Eloqua forms or landing pages
  • Sync Eloqua contacts directly with Webex webinar attendees
  • Segment Contacts Based on Webex Webinar Engagement Data
  • Integrate existing lead scoring with Webex Webinar engagement data

The Webex application for Eloqua will soon be available on Oracle Cloud Marketplace.

The Salesforce CRM and Webex Webinars integration allows users to:

  • Respond to leads
  • Share lead and activity data with sales reps
  • Keep databases clean
  • Assign revenue to specific webinar programs

Canto Unveils Media Delivery Cloud

Canto, which provides digital asset management (DAM) software, has launched Media Delivery Cloud. The solution is designed to connect images from the Canto library to websites, e-commerce platforms, and other content distribution platforms.

“Global brands need to move at breakneck speed to win customers in the age of e-commerce, and any disruption to the digital asset supply chain can impact customer experience and sales,” said Canto CEO Jack McGannon in a press release. “Media Delivery Cloud helps marketers, creatives, and developers reduce friction between teams and deliver personalized marketing at scale.”

Media Delivery Cloud enables brands to:

  • Automate the publication of digital assets directly from the Canto library to websites or e-commerce platforms
  • Display locally hosted content from servers close to users
  • Viewing the same item in different formats
  • Automatically resize and crop images to needed formats

Merkle B2B appoints Roland Deal CEO, Americas

Merkle B2B, part of Merkle, dentsu’s customer experience management (CXM) company, announced the promotion of Roland Deal to CEO, Merkle B2B Americas. Deal will oversee all agency operations in the region, reporting to Bob Ray, Head of Global Agency Services at Merkle B2B. His appointment is effective immediately.

Prior to Merkle, Deal led West Coast operations for OgilvyOne. He has worked with creative and media teams at Gray Worldwide, Saatchi & Saatchi and gyro.

“I look forward to partnering with Americas business leaders across creative, media and search to drive Merkle B2B’s continued growth and success.” Deal said in a press release. “I am committed to leveraging Merkle’s breadth of CXM capabilities, the power of the dentu network and its investment and focus on DEI and sustainability to deliver B2B marketing solutions globally that produce real business impact for our customers.” Appoints Ryan Jamboretz as President, Commercial and Partnerships, a social advertising automation platform for creative and performance marketers, announced the appointment of Ryan Jamboretz as President, Commercial and Partnerships.

Jamboretz joined in 2021 as its first Chief Strategy Officer. He will oversee sales, customer success, strategic partnerships, and mergers and acquisitions. also announces the appointment of three global vice presidents:

  • Josh Wallin, Global Vice President of Customer Success
  • Brett Wagner, Global Vice President of Services
  • Riikka Pello, Global Vice President of Customer Implementation

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