How this Indore-based startup improves creativity associated with value-driven digital services

In 2019, when Sarthak Nahar, Somil Jain, Ayush Vyas and Ankit Kushwah were in their final year of engineering, they dreamed of becoming entrepreneurs by providing their clients with creative, value-driven strategies. They had a clear vision, where they wanted to solve a problem in the industry with effective creative solutions. And that’s how Egniter was born. A creative agency that is a one stop shop for holistic online marketing solutions.

Igniter’s range of services includes SEO, SMM and SEM, content creation, website design and development, email marketing, among other services.

Helping brands with value-driven digital strategies

The Indore-based startup operates as a value-driven digital strategy firm whose personalized services can help brands gain competitive advantage. “Egniter is a creative agency where we connect brands to their target audience and help them bridge the communication gap between business and customers,” says Sarthak, one of the co-founders of Igniter.

“Take the example of a rocket that takes off into space. It needs a speed of 11 km / s to take off from the Earth’s atmosphere. Likewise, our brands also require a similar type of push in the form of marketing and branding strategies, to reach the zenith. That’s what we ended up calling our company Egniter – we drive our customers’ businesses while helping them strengthen their market presence and grow their audience, ”says Ankit.

Egniter believes in combining ideas and strategies to create digital products for forward thinking organizations, leading to a wide range of services categorized under branding, marketing and development.

Looking at the early days of the business, Sarthak says the team started out with just a few services, but they soon realized that if they wanted to capture a greater market share, they would have to expand their services to explore. new avenues like graphic design, video editing, motion graphics, cinematography, photography. “We understood that by including singers, rappers, beatboxers, music producers and content creators, we could achieve better results for our clients,” he adds.

While digging deeper into the services Egniter offers, the team says the concept of social thinking is central to their website design. To explain this, Ankit added, “We have added the phrase ‘social thinking’ to our website because brands and customers see marketing as a major exercise. However, at Egniter, we see marketing as a daily exercise, not rocket science. We prefer to integrate a brand into a person’s social life to make it visible in the long term. India lacks branding agencies, and most of them don’t realize the difference between marketing and branding. Thus, we want to be recognized as a branding agency, where we create brands that have the potential to have a long-term impact ”.

While browsing the Igniter website, another interesting concept that is sure to grab attention is the “Create Marks Between 1:00 and 3:00” feature. Asked about it, Somil explains the thought behind it. “Creativity through content is the key factor that drives startups or large companies. Usually our days are filled with meetings and daily tasks. However, we often feel that our creativity strikes best between 1 a.m. and 3 a.m. The mind is free to think and imagine, and this is how we build the best branding strategies.

Igniter’s success can be attributed to a dedicated team of creative professionals who always strive to build a successful brand. Speaking about what sets Egniter apart, Sarthak says the problem with most marketing and branding agencies is that they create content in a monotonous fashion and end up prioritizing consistency over quality. “While we have a client on board, we care about the quality of the content in an intangible way, in almost every aspect, whether it’s video, hiring people, introducing clients, etc. Our creativity and quality content sets us apart. “

The vision of four students ultimately turned out to be a successful brand. However, the road to success has not been easy. Given their inexperience, the team took a long time convincing people to believe in their work. “No company or client was ready to invest in us. However, the COVID-19 pandemic has presented us with a unique opportunity as more brands have started to explore digital marketing options. We have had clients flocking. Now we have clients in several sectors and this remains a striking factor for our growth, ”says Ankit.

Target customers at the pan-Indian level

“We had a vision for growth in India, and a large part of our customer base includes Indian companies. Thus, the .in domain name was an obvious choice for its authenticity and the way it reinforced our attachment to the country. We wanted to instill all of these feelings into our brand, ”explains Ankit, while explaining why the team opted for a .in domain name.

“We are targeting customers all over India because we believe there are certain brands that need a good set of marketing and branding strategies to explore global opportunities. So, the .in domain name extension has been a big help in targeting these customers, ”added Sarthak.

Ankit also believes that startups / small businesses can gain an advantage over large companies by going for the .in domain because it is readily available and cost effective.

The National Internet Exchange for India (NIXI) helps many businesses across the country obtain a .in or .Bharat domain. Businesses of any scale and size can benefit from a .in domain with the help of NIXI. It is affordable and can be used in over 22 languages ​​for businesses from all parts of the country.

How to Egniter balances growth and turnover

“We are a primed startup and we had no funds to raise. We started with a small clientele and for the first eight months we were unable to generate any income. We received our first check from a customer after offering free service for eight months. Since then, we have seen massive growth over the past two years, reaching almost 240% more than last year, ”says Ankit.

Egniter has enlisted several great honchos as part of his clientele and wants to add more names in the future. “Currently, we have over 18 team members, who work either from the office or remotely. We are looking for talented professionals at the Pan-Indian level. and want to recruit more creative and enthusiastic minds to working with a startup. ”

Deepen the company’s plans. Ankit has not ruled out expanding to other cities as part of Igniter’s vision. “We are also working to increase our sales and revenue figures over the next six months,” Ankit said.

The series “Shaping India Inc’s Online Growth” chronicles the journeys of startups and SMEs in India and how the creation of an online presence in the .in or .Bharat domain has fueled their successes.