How New Ecommerce Stores Can Benefit From Social Proof
Creating sales for any ecommerce business isn’t easy. But it’s especially difficult for small businesses and newbies. These companies have smaller budgets and every action taken counts.
So if you’re starting a new business, you need to create the setup early on to make sure people trust your business from the start. And how do you do this?
The answer is by using social proof.
We’ll take a look at how you can leverage social proof to grow your ecommerce business. Let’s dive in.
Why small and new businesses should benefit from social proof
Social proof is a psychological phenomenon where people do something or make choices based on the behavior of others.
For example, if you walk into a restaurant and see two side by side with the same menu, price range, and decor, you choose the one that has the most customers.
Or if you had to pick a movie to watch, you pick the one with the highest ratings and top reviews.
It is social proof in action and adding it to your eCommerce website in the following ways will start to see more sales and faster growth of your business.
So, creating setups in your business to highlight social proof is an essential activity that you should undertake early on. Let’s take a look at specific ways to create social proof for your business.
Your existing clients can be your best lawyers. Reach out to your customers and ask them to create testimonials that you can share on your website.
To make things easier, create a feedback form and ask a few questions that allow customers to fully describe their experience with your business.
You can use your form submissions to create an array of testimonials on your website.
If you want to have a more powerful impact, try getting a video testimonial where your customer talks about their business issues and how working with your brand has made a difference. You can organize interviews online and record them. Then edit and post snippets of testimonials from your customers to highlight different aspects of your business.
Encourage customers to leave reviews and ratings
Products with reviews and ratings generate higher sales than those without reviews. It’s important that you get customers to leave a rating and review on your website. Even though you get a variety of ratings and reviews ranging from negative to positive, you will still see more sales than if you had absolutely no reviews at all.
All you need to do to encourage reviews is send reminders to your buyers or just add the ability to leave a rating on your products.
Share your customers’ content
People often share their experiences with products and brands through social media. By using the right hashtags or researching branded mentions, you can find out what people are saying about your business online.
Highlight your customers’ posts on your own social media feed. You can also create a social feed right on your website with a social feed plugin. Here’s an example of a brand offering user-created content with a social feed.
When people who visit your ecommerce site see social media content showcasing your product or brand but created by other people, they’ll be confident that your business is legitimate and will be more likely to buy from you.
Create push notifications
Push notifications are extremely beneficial because they allow you to send messages to users when they are active online. This means that the chances that they will see your content are extremely high and that they will also be more likely to engage with it.
Using a push notification plugin, create messages sharing the sales status of your products. For example, if a product is out of stock, a push message can be automatically sent to indicate how your product is selling quickly and is going to run out.
Also, another way to use push notifications is to initiate a message mentioning the location from which a recent purchase was made. As well as the date on which this happened.
Such proof of activity goes a long way in increasing conversions quickly and creating social proof.
Highlight your professional references
Has your business won any awards? Is your product featured in a major publication or website? Are you a member of an association or an important organization in your industry? If so, you should share this information with your audience.
Add badges showcasing your certifications, media recognition, and other credentials when external parties have approved or verified your business.
It’s a powerful way to leverage the impact of authority to create social proof and build trust in your ecommerce site.
Collaborate with influencers and experts
It says a lot for your business when other people give you their approval. Reach out to experts and online influencers whose content and subscriber base match your industry or field.
Ask them to review your website or product and share their comments with their audience.
You can invite them to collaborate with you through interviews, cross-promotions on your blogs and social networks, and other means.
The simple act of interacting with other brands and people lends credibility to your new business that your audience will notice.
Starting an ecommerce business can be very rewarding as long as you have the right setups in place. One of the most important marketing activities you need to do is build trust in your brand. And the most effective way to do that is to create social proof and have it prominently displayed on your site.
I have shared several ways that social proof can dramatically increase sales and business growth. Apply them and you’ll give your fledgling business a big boost right from the start.