GroundTruth Appoints Brandon Rhoten as Chief Marketing Officer
ground truththe leader in location-based marketing and advertising technologies, today announced that Brandon Rhoten, a veteran digital marketer and top brand marketer, has been named Chief Marketing Officer. Brandon will lead all marketing functions in this role and be responsible for developing go-to-market strategies for GroundTruth advertising products.
“I couldn’t be happier to have Brandon part of the expanding team,” said Steve McCarthy, CEO of GroundTruth. “He joins us at exactly the right time as we look to continue our growth through the end of 2022 and beyond. Brandon will play a key role in the introduction of our new audience technology, which will be rolled out later. this year. It’s really going to transform the way brands and agencies think about reach and engagement.”
Having held leadership positions with some of America’s biggest brands and as a strategic advisor to several leading digital marketing agencies, Brandon brings his expertise and direct experience in building successful brands. As Vice President of Marketing at Wendy’s International, Brandon led the brand’s advertising and media efforts, including its award-winning Snarky Social strategy. Meanwhile, Wendy’s completed a turnaround that has since generated more than 36 quarters of growth. Brandon has also served as CMO of Papa John’s and most recently CMO of Potbelly Sandwich Shops, where he led the transformation of their marketing activities including advertising, consumer insights and product development. Brandon began his marketing career at decorated B2B agency Gyro International, now Merkle B2B, and has since overseen billions of dollars in global media investments.
“Your CEO and CFO don’t care about media metrics. They care about actual business results,” commented Brandon Rhoten. “GroundTruth empowers marketers to have a measurable impact on the most important and challenging results, like actual foot traffic. It’s a game-changer for frustrated CMOs to justify their spending – there’s no better proof than profitable traffic growth. I’m excited to join the GroundTruth team and help marketing departments drive growth for brands. »
Brandon was named Ad Age Top Digital Marketer. The work of its teams has been presented in Forbes, twirl, fast company, Ad age, DigiDay, The Wall Street Journaland Advertising week. Dozens of marketing campaigns by its teams have won awards including Cannes Lions, Effie’s, Addy’s, Pencils and A show.
Brandon has also spoken at several industry events including SXSW, ANA, Adweek, 4A’s, SocialMedia.org and WOMMA, and is often featured in industry publications and podcasts.
GroundTruth is the leading location-based advertising and marketing technology company. Brands, agencies, small businesses, and nonprofits trust their performance-driven solutions to help them reach consumers at moments of intent that drive important business results. GroundTruth’s suite of geo-contextual display and video advertising products and services are available at scale through its self-service omnichannel advertising platform, managed services and partnerships with industry resellers. GroundTruth’s marketing platform is powered by a unique set of data called “visit data” accredited by the Media Rating Council (MRC). Their proprietary cleaning processes combine contextual mapping technology (Blueprints), owned-and-operated properties, and third-party mobile location data, together driving billions of visits per year.
Learn more: www.groundtruth.com