Global location-based advertising market to reach $ 42.2 billion


A new market study released by Global Industry Analysts Inc., (GIA), the leading market research firm, today released its report titled “Location Based Advertising (LBA) – Global Market Trajectory & Analytics”. The report presents new perspectives on the opportunities and challenges in a dramatically transformed post-COVID-19 market.

Editing: 19; Posted: May 2021
Executive pool: 3516
Companies: 38 – Players covered include Aislelabs Inc .; Foursquare Labs, Inc .; Gamigo SA; the truth on the ground; Scanbuy, Inc .; Yoose PTE. Ltd and others.
Blanket: All major geographies and key segments
Segments: Application (points of sale, public places, airports, hospitals and other applications)
Geographies: World; United States; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia Pacific; Australia; India; South Korea; Rest of Asia Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UNITED ARAB EMIRATES; Rest of Middle East; Africa.

Free Project Preview – This is an ongoing global program. Preview our research program before making a purchase decision. We offer free access to qualified executives in charge of strategy, business development, sales and marketing and product management roles in selected companies. Insights provide privileged access to business trends; competing brands; profiles of experts in the field; and market data models and more. You can also create your own bespoke report using our MarketGlass ™ platform which offers thousands of bytes of data with no obligation to purchase our report. Registry overview


Global Location Based Advertising (LBA) Market To Be Reached $ 42.2 billion by 2024
Location-based advertising (LBA) is a new type of advertising, encompassing the integration of mobile advertising with location-based services. The technology helps track the location of consumers and deliver location-specific ads to their mobile devices. The demand for location-based advertising is growing rapidly, driven by the growing number of businesses using location-based applications to promote their products. Companies offer promotional information such as discounts and coupons through location-based services. Location Based Services (LBS) are defined as information services provided on the basis of knowledge of the location of mobile devices. LBS is also known as location services, mobile location services, and wireless location services. LBS enables alerts, advice to preferred destinations, efficient transportation, community services and payments. LBS and its location-based advertising (LBA) subcategory are also finding application in new avenues including emergency services, network planning, emergency alert services, localized advertising, residential area billing, traffic jam reports, fleet management, asset management, city tour, people tracking. , dynamic network control, roadside assistance, pet tracking, traffic jam reporting, routing to the nearest commercial company, roadside assistance and navigation. Many aspects of today’s world are being digitized, including localization. In the LBS market, location-based advertising and search are expected to make the biggest strides in the near future.

Amid COVID-19 Crisis, Global Location-Based Advertising (LBA) Market Is Expected To Reach US $ 42.2 billion by 2024, registering a compound annual growth rate (CAGR) of 20.6% over the analysis period. United States represents the largest regional market for location-based advertising (LBA), accounting for an estimated 30.0% share of the global total. The market is expected to reach US $ 12.6 billion before the end of the analysis period. China is expected to spearhead growth and become the fastest growing regional market with a CAGR of 27.0% over the analysis period.

Factors driving growth in the mobile LBA industry include increasing use of mobile data and mobile research, increasing penetration of smart devices, and favorable consumer demographics. With mobile internet growing at a much faster rate than computer internet access, especially in developing countries and among younger people, AML is expected to grow at a steady pace. LBA results in greater brand recognition and increased sales due to the attached coupons and other offers. Advances in technology, especially in the mobile phone segment and the development of new advertising platforms in conjunction with the requirement to reach customers on the go, is another factor driving the use of AML. In order to be better accepted, LBA applications must include the technology required to allow the user to freely search and at the same time determine the type of advertising to reach the consumer. Emphasis should also be placed on the context of the advertisement to grab the user’s attention. The inclusion of augmented reality (AR) in LBA offers a new method of promotion. The increased use of Wi-Fi technology is also supporting the growth of LBA, particularly in indoor environments. Wi-Fi offers advantages in terms of lower costs, faster communication and integration into a wide range of devices. Following

MarketGlass ™ platform
Our MarketGlass ™ platform is a free comprehensive knowledge center that is customizable to meet the intelligence needs of today’s busy business leaders! This interactive influencer-driven research platform is at the heart of our core research engagements and draws on the unique perspectives of participating leaders from around the world. Features include: enterprise-wide peer-to-peer collaborations; overviews of research programs relevant to your business; 3.4 million profiles of experts in the field; competitive company profiles; interactive research modules; custom report generation; monitor market trends; competing brands; create and publish blogs and podcasts using our primary and secondary content; follow events in the field around the world; and much more. Client companies will have full insider access to the project’s data stacks. Currently used by over 67,000 subject matter experts around the world.

Our platform is free for qualified executives and is accessible from our website or via our mobile application which has just been released on iOS or Android

Discover the new Martech Cube podcast. For more updates like this, follow us on Google News Martech News

Leave A Reply

Your email address will not be published.