Give loyalty points to boost digital sales


Photograph courtesy of Jack in the Box

SAN DIEGO In a big effort to increase its loyalty membership, the three-day Jack in the Box Quick Service Restaurant (QSR) chain recently awarded 40 points to new and existing members of The Jack Pack program, which was launched. in spring.

Recipients can redeem these points for a Jumbo Jack or big curly fries, items from the first level of the program. To sweeten the promotion, the company also offered customers 25% off their first in-app purchase if they used the code JACKPACK21.

Channels have made a major effort in building loyalty as a digital sales development strategy, rewarding customers for their frequency. Chains are finding that they generate more sales because loyal customers visit stores more often and spend more in the process. In addition, businesses gain personalized marketing information.

“Digital remains a great opportunity for us to maximize customer satisfaction as well as create frequent and sticky customer behavior,” Darin Harris, CEO of San Diego-based Jack in the Box, recently told investors.

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