Five Creative Ways For B2B Businesses To Use Instagram To Grow Their Audience

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Instagram is a great platform for B2B marketers. It provides a space for making new connections in almost any industry, at almost any stage of their development. With over 500 million daily active users, it’s a gold mine for connecting with your current and potential customers. But, as a business, how do you use a platform primarily designed for influencers, travel enthusiasts, and food filters?

Calvin Fisher, owner of Pandabomb, a digital production house specializing in photography, videography, and social media marketing, put together five different types of content ideas that would help your business grow on Instagram.

Data to win!

Numbers will always be one of the primary metrics used to determine the growth of any business – and that can be a big boon on Instagram as well. When a business provides enough data on their social media channels, their audience will be able to get a clear idea of ​​whether or not they need to provide your business’s services or products.

Regularly post helpful tips

In business, your success is determined by helping enough people. Generally, the more people you help, the more successful your business will be. The same rule applies to Instagram: If you constantly share information that could help your audience, you are sure to be successful. The main focus here is to offer as much value and help as possible, as that is what will create an engaged audience for the long haul.

Countdowns!

There is always something to look forward to, isn’t there? Whether it’s a birthday party, a wedding, or even just the weekend after a really long week. Instagram has a countdown feature that counts down to a specific date and time. By using this feature, you can build excitement around your brand, whether it’s an event, rebranding, or website reveal.

Questions and answers

Instagram’s Q&A feature is another great way to engage with your audience. Here you can ask a few questions that will help you get to know your customers better. One of the cool benefits of this feature is that all answers and questions are displayed anonymously when submitted. So if you are worried that no one will answer the questions you have asked, you can answer them yourself to get things done.

Polls

People like to vote. Whether it’s for the next presidential election, the next supermodel, or their favorite Netflix show. There are several ways to do polls on Instagram, you can do it directly from your Instagram Stories or you can do it through your posts – for example, like for option A, comment for option B.

Instagram is without a doubt one of the most useful social media platforms for engaging with your audience. Try out some of the ideas mentioned in the article above and see what works best for your followers.


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