Edifecs adds top talent to legal and marketing teams

BELLEVUE, Wash.–(BUSINESS WIRE)–Edifecs, Inc., a global health information technology solutions company, is adding two new executives to its leadership team. The company’s new leaders are David Peterson, senior vice president of marketing, and Milla Rahmani, general counsel.

“Looking ahead, we knew we needed to bring in strong leaders to amplify our growth, while helping to unite our teams to focus on our business goals and corporate vision,” said Venkat Kavarthapu. , CEO of Edifecs. “Both David and Milla have proven track records in their respective fields. David will help us articulate the unique value we can deliver to our customers. Milla will provide critical advice and feedback as we continue to evolve our business.”

David joins Edifecs as Chief Marketing Officer and will be responsible for all aspects of Edifecs’ brand, marketing strategy and execution. David brings over 20 years of experience as a senior healthcare and technology executive. Prior to Edifecs, he led marketing for several healthcare companies including AccuReg, Change Healthcare and SpecialtyCare. Additionally, he has held leadership roles in market strategy and research at Ceridian and WebMD.

As General Counsel, Milla will lead the legal department responsible for the company’s global legal affairs, including customer and supplier contracts, corporate governance, intellectual property, risk management and procurement. legal advice to internal functions. Milla brings extensive experience in commercial contracts and navigating the legal affairs of private equity-backed technology companies. Prior to joining Edifecs, Milla served as Vice President and General Counsel of Litera, where she supported Litera’s revenue growth and product portfolio expansion with over 15 acquisitions over a two-year period and half. Prior to Litera, Milla held general counsel positions at Numerator and Lanyon.

These new senior executives join a growing management team fully focused on strengthening the strong momentum of Edifecs. This year, Edifecs also welcomed executives in professional services, payer sales, solutions consulting and public sector sales. In addition to expanding its leadership bench, Edifecs continues to innovate to help customers with improved margins, smarter payment models, process improvements, and a better understanding of the best treatment plan for patients and members. . More recently, Edifecs launched a new solution that fully automates pre-authorization to improve member experience, improve results, ensure ongoing compliance and reduce administrative burden. Edifecs solutions enable customers to apply risk adjustment, SaaS, natural language processing, SDOH and machine learning capabilities to apply data to every aspect of the continuum of care to improve margins, smarter payment models, process improvements and a better understanding of the best treatment plan for patients and members.

For more information about Edifecs, visit: https://www.edifecs.com/.

About Edifecs

Edifecs is a leading technology company in the US healthcare market with solutions focused on interoperability, workflows, value-based care analytics and payment programs. Through innovative technology and solutions, Edifecs helps its customers by optimizing the secure exchange and processing of administrative and clinical data, reducing the cost of compliance with various regulations and automating the workflows involved in several processes of basis within the health ecosystem. Edifecs is a forerunner in introducing new technology for B2B data exchange in healthcare, streamlining business processes from “card to care” and reducing the industry burden associated with providing data at points of registration, care, payment and reporting. With the advent of FHIR and new regulatory guidance from HHS, Edifecs has become a leader in facilitating efforts associated with compliance with new federal rules and making the healthcare consumer the primary stakeholder. The company is headquartered in Bellevue, Washington, with additional offices in Atlanta, Georgia, San Francisco, California, Pittsburgh, Pennsylvania and Mohali, India, an engineering hub in Moldova, Belarus and Ukraine, and has more than 1,000 employees.

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