Dairy Checkoff Launches Monthly Podcast “Your Dairy Checkoff” – AgriNews


ROSEMONT, Ill. – National and local levy organizations have launched a monthly ‘Your Milk Check’ podcast to show how levy programs across the country are working together to build dairy sales and confidence in today’s changing market. hui.

Each episode will be hosted by dairy farmers or industry experts. Listeners will hear conversations focused on local, national and global dairy promotion, including consumer research, dairy nutrition, science, and issue updates. Farmers will help guide the selection of topics through their comments.

“Dairy Check is excited to take advantage of the increasingly popular podcast programming to share examples of how dairy promotion organizations are working together to deliver results for us,” said Missouri dairy farmer Alex Peterson. , who is president of the National Dairy Promotion and Research Council. “The ‘Your Dairy Checkoff’ podcasts will allow farmers to lead the conversation and content for their peers and showcase the powerful collaboration that is happening nationally and locally.”

The first episode, “Reaching Gen Z: Across the Gaming World,” features a conversation about how the caisse is looking at online video games to reach this segment of consumers, aged 10 to 23.

With 90% of Gen Z active in games, this platform provides a great opportunity to share farm-to-table history in an engaging and interactive way. Gaming is a $ 100 billion industry, larger than sports, movies, and music combined.

Peterson and Florida dairy farmer Lindsey Rucks led the discussion with Jarrod Moses, managing director of United Entertainment Group, and Jennie McDowell, vice president of business development at Dairy MAX.

The two guests talked about Dairy Management Inc.’s successful project with three Minecraft influencers last year and Dairy MAX’s new partnership with Complexity Gaming.

Upcoming episodes will highlight innovative partnerships with schools that focus on keeping milk a priority for students, how sampling provides consumer insight to partners to drive product innovation in the field. pizza category and how farmers are leveraging their Fuel Up to Play 60 partnership with the National Football League to show the importance of dairy nutrition and daily exercise.

You can subscribe to the “Your Dairy Checkoff” podcast on platforms such as Stitcher, Spotify and iTunes. For more information or to provide feedback on the episodes, visit laiteriecheckoffpodcast.com.

To learn more about milk sampling, visit www.usdairy.com.

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