CROSSMARK accelerator: an analysis tool for the modern sales agency


After experiencing the inefficiencies of traditional CPG analysis approaches, at CROSSMARK we set out to find a smarter way for faster growth. We saw huge potential for a new integrated data platform, and after wwork with IBM, Microsoft and IRI partners, The CROSSMARK accelerator was born. This monumental company has followed a simple model to improve efficiency, harness more predictive power and speed to get insights, and have the ability to embrace new data sources as they emerge.

Unique to its inception, CROSSMARK Accelerator was designed from scratch by Sales and Insights associates, who collaborate to develop a platform for analyzing how an agency actually works, including giving sales direct access to data. on demand. To ensure success, both teams went through the same learning program, involving over 20 hours per person of live training, as well as support services, ‘boot camps’ and structured homework. The result? A mastery of a new tool that will take CROSSMARK and our customers into the future.

In future releases, we’ll be adding new data sources like ePOS to better manage omnichannel, buyer behavior to better understand business drivers and profitability for a real ROI on promotion and distribution. It is also possible to integrate other important services, such as space management and checkout.

Visit to see it in action.

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