Compliance Experts Launch Rightlander Social Media Monitor | The Argus singleton

Compliance experts launch Rightlander Social Media Monitor

Rightlander.com launched the Social Media Monitor which automates the analysis of content on social media platforms to ensure marketing partners, such as affiliates, are following regulatory, partnership and brand guidelines.

Social media offers many benefits to advertisers, such as increased traffic, better brand loyalty, and immediate customer feedback. However, the proliferation of social media content and the speed at which trending posts are viewed presents advertisers with significant marketing compliance risk.

Influencers and celebrities are very influential in building brand awareness and reaching a large audience on social media. Over the past few years, consumer opinion and new regulations have forced affiliates to be more transparent.

Influencers and celebrities advertising via social media must clearly and clearly state that they are targeting consumers with an identifier such as “Ad” or “#ad”. In some cases, affiliates who are not authorized to market on your behalf are still using #ad as a way to improve their status. Therefore, the authenticity and conformity of brand associations must also be verified.

the Rightlander Social Media Monitor was developed to detect the presence of brands in @mentions, #hashtags and keywords in posts and tweets on some of the most popular social media platforms. The technology checks for infractions such as misleading marketing or content that may not meet regulatory standards in markets such as iGaming and finance.

Additionally, Rightlander can monitor over 40,000 established influencers for a client’s brand mentions. The Influencer Monitor service will instantly flag any brand usage, whether they are aware of it or not. Results are made available to Rightlander customers through an enterprise-grade online portal for efficient review and correction.

In many cases, surveillance specialists like Rightlander will not be able to analyze content shared in groups or private messages. However, most content shared publicly on social media platforms such as Facebook, Twitter, and Instagram can be scanned automatically. As such, Rightlander can help you identify risks such as inaccurate offer terms, non-compliant messaging, and content that doesn’t follow brand or product guidelines.

Currently, customers can monitor Facebook, Instagram, Twitter, TikTok and YouTube with additional platforms available upon request. Rightlander Social Media Monitor can be used by organizations across all industry sectors and will provide the governance needed to accept social media traffic with confidence.

Ian Sims, founder of Rightlander.comsaid, “The growing use of social platforms and the rapid turnover in engagement have presented significant challenges to affiliate compliance departments.

“By integrating new sources of social data and running content discovered through our compliance matching algorithms, we are now able to detect transient compliance issues in Instagram Stories, Telegram, Twitter Snapchat and other platforms. -popular forms and integrating them into our multi-channel affiliate compliance monitoring solution,” he said.

Social media is the latest in a range of online marketing channels that Rightlander is able to monitor for affiliate marketing compliance worldwide. Other channels include websites, emails, telegrams, video streaming, and PPC or Pay-Per-Click advertisements.

Rightlander.com is a state-of-the-art advertising and affiliate compliance platform that enables brands, networks, affiliates and regulators to identify potentially non-compliant content in regulated jurisdictions.

It does this by analyzing affiliate content from the target jurisdiction, looking for customer-defined events or conditions, and sending alerts when it finds content that meets those conditions.

Launched in January 2018, the Rightlander.com product has quickly expanded to multiple territories around the world and is used by many leading merchants, operators and affiliate networks to help them stay on top of their responsibilities. Affiliate Compliance.

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