Product selling – Marketing Tanacsadas http://marketingtanacsadas.net/ Fri, 23 Sep 2022 08:44:32 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://marketingtanacsadas.net/wp-content/uploads/2021/06/icon-91.png Product selling – Marketing Tanacsadas http://marketingtanacsadas.net/ 32 32 Beware of the gap (electric bike): how to proceed with product recalls in the event of a regulatory gap https://marketingtanacsadas.net/beware-of-the-gap-electric-bike-how-to-proceed-with-product-recalls-in-the-event-of-a-regulatory-gap/ Fri, 23 Sep 2022 07:29:31 +0000 https://marketingtanacsadas.net/beware-of-the-gap-electric-bike-how-to-proceed-with-product-recalls-in-the-event-of-a-regulatory-gap/ The e-bike market is booming – the number of bike manufacturers, retailers and models in Canada continues to grow. But as consumer interest in e-bikes grows, regulatory interest in e-bikes, or e-bikes, also known in Canada as power-assisted bicycles or e-bikes,[1] is in decline. After the changes, most e-bikes were excluded from regulation by Transport […]]]>

The e-bike market is booming – the number of bike manufacturers, retailers and models in Canada continues to grow. But as consumer interest in e-bikes grows, regulatory interest in e-bikes, or e-bikes, also known in Canada as power-assisted bicycles or e-bikes,[1] is in decline. After the changes, most e-bikes were excluded from regulation by Transport Canada under the Motor Vehicle Safety Act (“MVSA”) and Motor Vehicle Safety Regulations (“MVSR”), e-bikes have apparently fallen into a regulatory vacuum rather than being regulated by Health Canada under the Canada Consumer Product Safety Act (“ACPCS”). Under these circumstances, e-bike manufacturers and retailers could understandably find themselves turning the page trying to figure out what to do if an e-bike needs to be recalled in Canada.

Transport Canada is stepping up a gear

As of February 2021, the MVSR no longer includes the definition of an “electrically assisted bicycle”. According to Transport Canada, the following features exclude e-bikes from regulation under the MVSA/MVSR:

  • conventional pedal bicycles with gasoline or electric motor assistance; and
  • do not exceed a speed of 32 km/h (or 20 mph).

There are e-bike designs and features that may bring vehicles in this broad class within the definition of a “prescribed vehicle” under the MVSA. A thorough review of e-bike features should be undertaken when considering selling a new e-bike in Canada. However, generally speaking, this legislative change removed e-bikes from Transport Canada’s regulations. When assessing whether an e-bike is regulated or not, Transport Canada considers:

  • how closely it resembles a type of road vehicle prescribed under the MVSA; if a product is equipped with features that resemble classes of prescribed road vehicles, such as motorcycles or scooters, they will be regulated as such.
  • If the product is exclusively off-road and the maximum speed of the electric bicycle is 32 km/h (in fact or due to a speed control mechanism which, in the assessment of Transport Canada, validly limits the speed maximum speed to 32 km/h), the electric bicycle is exempt from the MVSA/MVSR.

Where the MVSA and MVSR prescribe safety standards for a vehicle, importers must notify the Minister of Transport (Transport Canada) and vehicle owners of any safety defect or non-compliance with the regulations (unless , in the case of non-compliance, it is deemed to have no impact on safety). However, there are no reporting requirements for unregulated vehicles, which means that a seller of an “unregulated” e-bike in Canada is not required to report any safety defects through the Transport Canada’s regulatory regime.

Health Canada deviations

Since Transport Canada declines jurisdiction over e-bikes, the natural heir to the regulations should be Health Canada, which administers the CCPSA. Health Canada has always assumed jurisdiction over electric bicycles. However, in recent months, in our experience, Health Canada has refused to assume jurisdiction over e-bikes, on the grounds that the products could eventually be used on the roads. CCPSA management determined that the product falls within the definition of “vehicle” under the MVSA (despite the legislative amendment noted above) and is therefore exempt from the CCPSA under Schedule 1, Section 7, which excludes from Health Canada’s scope all “vehicles” under the MVSA.

Therefore, an e-bike may be an unregulated vehicle under the MVSA/MVSR, yet still be considered a “vehicle” by Health Canada and therefore unregulated under the CCPSA.

But a reminder is necessary: ​​what should an importer/distributor/manufacturer of electric bicycles do?

With Health Canada’s decision to decline jurisdiction, e-bikes are in a gray area, where neither Transport Canada nor Health Canada has control over monitoring incident reports and posting/coordinating recalls.

However, best practices dictate that a business should always be vigilant when responding to incidents. Where there is no reporting requirement or oversight by a Canadian regulator, a company should still follow normal procedure and protocol with respect to recalls and corrective actions, as they would normally with regulatory oversight. The agreement includes posting the recall on social media and the company’s website, tracking consumer interactions related to the recall, and tracking products affected by the recall. This type of behavior will protect businesses from potential product liability claims and provide a good defense against a claim.

Additionally, nothing prevents a company from reporting an e-bike incident to Transport Canada and Health Canada, for the sole purpose of obtaining written confirmation from regulators that the product is outside of their regulatory jurisdiction. As is often the case, being a corporate citizen will pay off in the long run.

Note on additional provincial monitoring

Each province regulates e-bikes under its own legislation, defining them based on criteria such as horsepower, pedal control, wheel size and speed; and these regulations establish requirements for vendors and riders (such as certifications, seat height, helmets, rules of the road, insurance, etc.). Many of these regulations were developed to align with the definition of “electrically assisted bicycle” which was removed from the MVSR and may soon be updated. A review of current provincial and federal regulations for manufacturers, retailers and riders should be undertaken before importing and selling e-bikes in Canada.

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AUDIO-TECHNICA Sales Representative – Victoria https://marketingtanacsadas.net/audio-technica-sales-representative-victoria/ Wed, 21 Sep 2022 07:10:45 +0000 https://marketingtanacsadas.net/audio-technica-sales-representative-victoria/ AUDIO-TECHNICA Sales Representative – Victoria Technical Audio Group (TAG) is a leading audio products importer and national wholesaler with offices in Sydney and Melbourne. With a long and successful history in the audio industry, TAG has assembled a world-class team and offers a unique working environment with many staff benefits. AUDIO-TECHNICA is a Japanese audio […]]]>

AUDIO-TECHNICA Sales Representative – Victoria

Technical Audio Group (TAG) is a leading audio products importer and national wholesaler with offices in Sydney and Melbourne. With a long and successful history in the audio industry, TAG has assembled a world-class team and offers a unique working environment with many staff benefits.

AUDIO-TECHNICA is a Japanese audio brand with a rich history dating back to 1962 and manufactures some of the best headphones, microphones, turntables and cartridges in the world. The Audio-Technica catalog is packed with iconic products found in studios and homes around the world, including the legendary M-Series headphones and 20-Series microphones. If you’re passionate about selling audio high quality and great value, this could be a great opportunity for you to join our dynamic team. We’re a tight-knit unit that’s creative, artistic, progressive, enthusiastic, and hopefully the right mix of nerdy but pretty cool bunches.

Audio-Technica is seeking a qualified Sales Representative to visit customers and sell our products to the Hi-Fi, Indie Record and Musical Instrument retail markets. Familiarity with professional and consumer audio in these markets is a must.

This sales representative will have a solid understanding of the sales process, excelling in lead generation and relationship building. The ideal candidate will be a quick learner with strong negotiation skills and the ability to present our offers convincingly. Often responsible for visiting customers in the field and giving presentations, it is essential that our sales representative is personable and professional.

Objectives of this role

  • Visit customers and represent our company’s products in the Hi-Fi, independent record and musical instrument retail markets
  • Meet weekly, monthly and annual sales quotas through successful implementation of sales and marketing strategies
  • Generate leads and build relationships, plan and organize a daily work schedule to appeal to existing or potential retail customers.
  • Develop and implement the territory action plan and adjust sales techniques based on field interactions and results

Daily and monthly responsibilities

  • Maintain working relationships with existing customers to ensure exceptional service and identify potential new sales opportunities
  • Identify suitable prospects, schedule appointments, conduct effective sales calls to expand product offering to existing customers and develop new business
  • Possess in-depth product knowledge and be able to perform demos and relay objection handling
  • Provide existing customers with up-to-date product information and all ongoing marketing activities
  • Help facilitate new product roll-out marketing strategy and follow up on any in-store/online promotions to achieve high level sales.
  • Prepare professional, complete, concise and accurate reports, proposals and other documents, as required, for executive level presentations
  • Achieve sales goals by assessing current customer needs and following a defined sales process with potential buyers, often using product demonstrations and presentations
  • Coordinate with other sales representatives to ensure company quotas and standards are met, conduct market research and regularly monitor competition

Skills and Qualifications

  • 3-5 years in sales in an audio environment
  • Excellent communication, interpersonal, problem solving, presentation and organizational skills
  • Mastery of sales management and CRM software
  • personal integrity
  • Ability to travel often and extensively, to visit clients

Preferred qualifications

  • Experience in an audio retail environment
  • Ability to balance persuasion with professionalism
  • Strong organizational skills

Must have…

  • A working car and the will to drive it, a lot
  • A passion for music and audio
  • Desire to work in a team, but also individually

Have…

  • At least one vinyl record and the willingness to buy 100 more

If you fit the bill and want to become an essential part of a dynamic, high-performing, and focused team, send a COVER LETTER and your resume at:

careers@tag.com.au
TEL: 02 9519 0900

www.tag.com.au

audio-technica.au

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The affordable electric vehicle is still mostly whimsical https://marketingtanacsadas.net/the-affordable-electric-vehicle-is-still-mostly-whimsical/ Sat, 17 Sep 2022 19:00:50 +0000 https://marketingtanacsadas.net/the-affordable-electric-vehicle-is-still-mostly-whimsical/ With tight battery supplies and impatient customers, automakers are just launching expensive electric vehicles. Minneapolis history professor Jack Norton started buying an electric vehicle early last year. Its requirements were simple: all-wheel drive and a price tag under $55,000. At first, Norton noticed few electric vehicles were being shipped to Minnesota, where automakers face looser […]]]>

With tight battery supplies and impatient customers, automakers are just launching expensive electric vehicles.

Minneapolis history professor Jack Norton started buying an electric vehicle early last year. Its requirements were simple: all-wheel drive and a price tag under $55,000.

At first, Norton noticed few electric vehicles were being shipped to Minnesota, where automakers face looser emissions mandates than in most of the United States. So he widened his search to other states — and then came sticker shock. The few electric models Norton could find at dealerships were only available in higher trims and for amounts well above the starting prices he had seen in advertisements and product launch presentations.

“You know what vaporware is – when someone advertises some awesome new software that doesn’t actually exist?” he asks. “That’s what happens in electric vehicles.”

Much has been written about unctuous car sellers adding “market adjustment” fees to capitalize on the current imbalance between vehicle supply and demand. But while that’s certainly a problem, most electric machines are pushed to luxury car level much earlier – before they even leave the factory. In July, the average starting price in the United States for a battery-powered vehicle – the figure quoted in car advertisements and marketing materials – was $47,636. However, the average list price for electric vehicles actually manufactured and shipped to dealerships was $61,251, nearly a third higher, according to Edmunds. It’s not that automakers don’t have affordable electric cars; it’s just that they don’t make them, opting instead to create more lavish (and cost-effective) versions.

The biggest discrepancies between promised starting price and available inventory are evident in the most popular models. Kia’s EV6, which sold out recently, had an average price of nearly $54,200 in July, 32% above the starting price that Kia has been touting since the car’s launch. The no-nonsense Chevrolet Bolt — claimed to be the most affordable electric vehicle in the United States at $26,595 — was selling nearly a third more this summer, at $34,874 on average.

John Fitzgerald Weaver, who lives in Boston and builds commercial solar farms, had to travel to Long Island to find a Hyundai Ioniq 5 without all-wheel drive — the only variant under $47,500. “When I saw they had it, I was like, ‘Honey, I’m going to buy this today,'” he says. Never mind that the car came with an extra $1,000 and wouldn’t arrive for over a month.

Of course, there’s a strong economy behind it all. Arguably for the first time ever, companies that make and sell cars have more demand than supply, according to Edmunds analyst Ivan Drury. Increasing supply takes time, especially with new technology like electric drivetrains, and automakers are rushing to add assembly lines and source batteries. In the meantime, they are driving up the prices.

This dynamic is exacerbated by the fact that so many of the current parade of electric vehicles are new. In the months following the launch of a new vehicle – gas or electric – companies tend to prioritize more sophisticated versions with cutting-edge features, in part because early customers are the most impatient and spenders.

Perhaps nowhere is this tension clearer than at Ford Motor’s Rouge complex just west of Detroit, where the company is launching both gasoline-powered F-150 pickup trucks and the gasoline-powered version. battery called Lightning. Ford hopes to have the capacity to make 150,000 Lightning a year by the end of 2023, but for now it’s producing about four or five times as many gas-powered F-150s. While the Lightning can theoretically be had for just under $40,000, in July it sold for more than double that amount, on average. Ford said by email that the cheaper “pro” version of the electric pickup has been limited to one in five trucks on the assembly line as it rushes to nibble away at an overflowing order book.

General Motors, meanwhile, pushed the affordable electric vehicle narrative again this month, unveiling an electric version of its Chevrolet Equinox SUV that it says will start selling for as low as $30,000. “To get a high volume of electric vehicles, you have to reach the mainstream market,” CEO Mary Barra told Bloomberg Television.

Drury at Edmunds thinks it will be at least two years before a critical mass of battery-powered cars sells for that price. “Less than $30,000 is the dream,” he says, “but it seems almost impossible.”

So far, customers aren’t exactly fussing. The gap between starting and list prices is also huge on gas-powered cars these days, though more pronounced with electric vehicles, which are on average 30-40% more expensive. EV buyers already tend to be more affluent, and with auto loans lasting up to eight years, many are comfortable buying higher-end variants or piling on options. expensive.

“It self-selects,” says Drury. “You already have people who can afford to buy an optional vehicle and if it’s their first time using an electric vehicle… they’re going to treat it as a milestone purchase.”

But affordability is arguably the biggest remaining hurdle when it comes to the more widespread adoption of electric vehicles that will be needed to reduce emissions. Despite several dozen consumer electric models hitting the market in recent years, a wide swath of Americans still can’t afford the switch. The average EV sticker price in July was also well above the $55,000 threshold for cars to qualify for the latest round of federal tax incentives.

Hyundai, for its part, noted via email that most of its new vehicles tend to attract customers wanting extra features, even at higher price points. Currently, the company says 38% of the Ioniq 5 models it manufactures are the base variant, a share it expects to increase “with the normal progression of the device’s lifecycle stages. Buyer”.

This logic, however, does not scan with Norton. He thinks automakers should have rushed to expand production of electric vehicles sooner and suspects auto executives are simply trying to squeeze profits from gasoline engines while they still can. “The argument that automakers are making is basically ‘capitalism works,'” he says. “But I teach economic history and what I see are artificial constraints.”

Norton gave up buying a full electric vehicle a few months ago and settled for a Honda CR-V hybrid. It was loaded with a bunch of options he didn’t care about, although it still cost around $46,000. Moreover, he was available – sort of. “Last we heard,” Norton said, “they’re building it this week.”

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3 phases of a business and how to thrive in each https://marketingtanacsadas.net/3-phases-of-a-business-and-how-to-thrive-in-each/ Fri, 16 Sep 2022 00:00:00 +0000 https://marketingtanacsadas.net/3-phases-of-a-business-and-how-to-thrive-in-each/ Opinions expressed by Entrepreneur the contributors are theirs. New CEOs, startup founders and solopreneurs hear this advice everything Time: Start your day with the a spot which will make the most difference. Ring the cash register. Grow the business. It is fine – or it would be – if it were patently obvious what this […]]]>

Opinions expressed by Entrepreneur the contributors are theirs.

New CEOs, startup founders and solopreneurs hear this advice everything Time: Start your day with the a spot which will make the most difference. Ring the cash register. Grow the business. It is fine – or it would be – if it were patently obvious what this a spot is.

The truth is, for business newbies, it’s not at all obvious. A whole zoo of activities seems to stand between them and profit. It’s no surprise that many new entrepreneurs reach out and grab the closest thing to business: registering a URL, creating an email address, building a basic website, ordering an explainer video on Fiverr, and more. If they remove enough small tasks, it must surely add up to Something over time, right? Bad.

A new CEO needs to focus on the most profitable jobs, the things that really move the needle for a company. If it’s not obvious what these things are, today is your lucky day — I’ll tell you. I will divide the life cycle of a business into three phases. In each phase, you as CEO have a work which deserves most of your time. Here’s what they are: No carrots, no cliffhangers, just the straight-forward on what exactly that job should be.

Related: You need to rethink the product-market fit to stand out

Phase 1: product-market fit

My students are tired of me talking about “product-market fit,” but I tell them for a reason. In the first phase of a business – between $0 and $100,000 or even $1 million in sales, more or less – validating product-market fit should take 90% of your time as CEO or founder of your company.

What is “product-market fit” – or “service market fit”, if you are selling a service? It is the condition that exists when your target market actually wants your product or service and is willing to pay you money for it. How do you know you are a product market fit? There’s only one way to find out: make a sale. You’ll know you’re product-market fit when someone pulls out their credit card and asks for the privilege of buying what you’re offering.

This next part is hard for many of my students to accept, but I urge them until I’m blue in the face to sell the product before they build it.. If you’re not product-market fit, you don’t have a business. You have no earning potential. This means that everything the effort spent on product development is a waste of time.

Don’t fall into this trap. Instead, spend time trying to confirm the product’s suitability for the market. Do what you need to do to get in front of your target audience and showcase the product. Tell them that if they buy now, they’ll be the first to have access to it when it’s ready in thirty days. If they agree, congratulations! If they disagree, ask them for their opinion. What problems do they have that you could adapt your product for?

Even after you’ve made your first sale, validating product-market fit is an ongoing, iterative process. In the first phase, 90% of your time should be spent improving the product, refining your target market, defining your niche, and improving the product-market fit. .

Related: 3 Marketing Dos and Don’ts to Maximize Profits on a Booted Budget

Phase 2: Dissemination

Roughly between $100,000 and $3 million in sales, and once you think you’ve narrowed your product market down to the razor’s edge, phase two can begin. Note that product-market fit validation does not stop. What are we talking about a spot will take up most of your time as CEO. In the second phase, product-market fit validation drops from 90% of your time to 20% of your time. What will occupy the remaining 80% of your time? Distribution. Validation of product-market fit is important, but it’s not really have a business until you fix your distribution. The more you refine your distribution, the more profit you will make.

Take John D. Rockefeller’s Standard Oil empire. He ran into another titan of industry, railroad magnate Horace Vanderbilt. Vanderbilt knew that Rockefeller depended on the railroads to distribute his oil and proceeded to charge him exorbitant prices. Instead of acquiescing, Rockefeller took losses to put Vanderbilt out of business, driving down the stock price of the railroads until he could buy the railroads. He also criss-crossed the country with pipelines to transport his oil without railroads.

For modern businesses, as my students discovered, distribution usually means some sort of customer acquisition funnel. As a Stage 2 CEO, 80% of your time should be spent designing a way to earn more than $2 in revenue for every $1 you spend acquiring a customer. It doesn’t matter if it’s Google Ads, Facebook Ads, YouTube, direct mail, SEO, homing pigeons or a banner attached to the back of a biplane – once you know costs less to acquire a customer than that customer is worth to you in revenue, game over you win. If you can spend $1 to earn $2, you have a business you can scale. You can spend it all the dollars.

Related: Avoiding the Sea of ​​Sameness: How Hiring for Culture Improves DEI

Phase 3: Talents and culture

Phase 3 could start at $3 million in sales, or it could take up to $10 million in sales or more. Once you have your cast in great shape, how and when you move into phase three is largely up to you. the third phase begins when 80% of your time as CEO is spent developing talent and culture within your organization. This phase will continue for as long as you remain CEO. You can dedicate a little it’s time to improve product market fit and distribution, but hiring, firing, and building culture will occupy the vast majority of your management’s attention.

Many entrepreneurs block their business because they are afraid to take the plunge in this phase. They’re trying to operate like a solopreneur – outsource, automate, and stay in the trenches with heavy work that’s really not a good use of management’s time. But entrepreneurs who really want to grow sustainably need to abandon that “in the trenches” mentality and focus on building a motivated team unified around organizational goals and ready to achieve them. With great talent and culture, you can shift tasks for good and free up even more of your time for talent and culture.

These three activities – market fit, distribution, culture and talent – are huge topics worthy of entire books. At least with this allocation, you should never be confused about the most efficient use of your time. Depending on what phase you find your business in, you will always know where to focus as CEO.

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Form 8.5 (EPT/RI) – Go-Ahead Group plc https://marketingtanacsadas.net/form-8-5-ept-ri-go-ahead-group-plc/ Wed, 14 Sep 2022 06:19:37 +0000 https://marketingtanacsadas.net/form-8-5-ept-ri-go-ahead-group-plc/ FORM 8.5 (EPT/RI) DISCLOSURE OF PUBLIC OPERATIONS BY AN EXEMPTED PRINCIPAL MERCHANT WITH THE STATUS OF RECOGNIZED INTERMEDIARY DEALER WITH CUSTOMER SERVICE CAPACITY Rule 8.5 of the Takeover Code (the “Code”) 1. KEY INFORMATION (a) Name of main exempt operator: Investec Bank plc (b) Name of offeror/offeree in relation to the securities concerned by this […]]]>

FORM 8.5 (EPT/RI)

DISCLOSURE OF PUBLIC OPERATIONS BY AN EXEMPTED PRINCIPAL MERCHANT WITH THE STATUS OF RECOGNIZED INTERMEDIARY DEALER WITH CUSTOMER SERVICE CAPACITY

Rule 8.5 of the Takeover Code (the “Code”)

1. KEY INFORMATION

(a) Name of main exempt operator: Investec Bank plc
(b) Name of offeror/offeree in relation to the securities concerned by this form:

Use a separate form for each offeror/participant

Go-Ahead Group plc

(c) Name of the party to the offer with which the main exempt trader is linked: Investec is the joint broker of Go-Ahead Group plc
(d) Trade Date:

September 13, 2022

(e) In addition to the company mentioned in 1(b) above, does the exempt primary dealer make disclosures to any other party to this offering?

If it is a cash offer or a possible cash offer, indicate “N/A”

N / A

2. EXEMPT PRIMARY MERCHANT OPERATIONS

Where there have been transactions in more than one class of relevant securities of the offeror or recipient named in 1(b), copy Table 2(a), (b), (c) or (d) ) (as applicable) for each class of relevant securities traded.

The currency of all prices and other monetary amounts must be stated.

(a) Purchases and sales

Relevant security class Purchases/ sales Total number of titles Highest price per unit paid/received Lowest price per unit paid/received

Ordinary actions

To buy

24,243

1,543

1,542

Ordinary actions

Sales

14,243

1,544

1,542

(b) Cash-settled derivative transactions

Relevant security class Product Description

for example CFDs

Type of transaction

e.g. open/close a long/short position, increase/decrease a long/short position

Number of reference titles Price per unit

(c) Equity-settled derivative transactions (including options)

(i) Write, sell, buy or modify

Relevant security class Product Description for example call option Write, buy, sell, vary etc. Number of shares on which the option relates Strike price per share Type

for example American, European, etc.

Expiration date Option amount paid/received per unit

(ii) Exercise

Relevant security class Product Description

for example call option

Exercise / exercise against Number of titles Strike price per unit

(d) Other transactions (including subscription for new securities)

Relevant security class Type of transaction

e.g. subscription, conversion

Details Unit price (if applicable)

3. OTHER INFORMATION

(a) Indemnity and Other Commercial Arrangements

Details of any indemnification or option agreement, or any agreement or understanding, formal or informal, relating to the relevant securities which may be an inducement to trade or refrain from trading entered into by the exempt principal trader making the disclosure and any party to the offer or any person acting in concert with a party to the offer:

Irrevocable commitments and letters of intent should not be included. If there are no such agreements, arrangements or understandings, indicate “none”

(b) Agreements, Arrangements or Agreements Relating to Options or Derivatives

Details of any agreement, arrangement or understanding, formal or informal, between the exempt primary trader making the disclosure and any other person regarding:

(i) the voting rights of any relevant security under any option; Where

(ii) voting rights or the future acquisition or disposal of any relevant security to which any derivative is referenced:

If there are no such agreements, arrangements or understandings, indicate “none”

Disclosure date: September 14, 2022
Contact Name: rich white
Phone number: +44 207 597 5462

Public disclosures under rule 8 of the code must be made to a regulatory information service.

The Panel’s Market Surveillance Unit can be consulted about the Code’s transaction disclosure requirements on +44 (0)20 7638 0129.

The Code can be viewed on the Group’s website at www.thetakeoverpanel.org.uk.

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Supermarkets are popular for cheaper fares. Bangladesh is not. https://marketingtanacsadas.net/supermarkets-are-popular-for-cheaper-fares-bangladesh-is-not/ Sat, 10 Sep 2022 19:22:10 +0000 https://marketingtanacsadas.net/supermarkets-are-popular-for-cheaper-fares-bangladesh-is-not/ ACI bought iodized salt at Tk 30 per kg and resold it at Tk 38 with a profit of 25 percent. They also bought Fresh brand salt at 29 Tk per kg and sold it at 38 Tk with a profit of 28%. The packet of salt is also priced at Tk 38 per kg […]]]>

ACI bought iodized salt at Tk 30 per kg and resold it at Tk 38 with a profit of 25 percent.

They also bought Fresh brand salt at 29 Tk per kg and sold it at 38 Tk with a profit of 28%.

The packet of salt is also priced at Tk 38 per kg in small grocery stores in the neighborhood.

Again a large wholesale grocery store sells it for 35 Tk.

WHAT AN EXPERT SAYS

Hannan, CAB adviser and editor of Vokta Kantho, a consumer rights magazine, said the

supermarkets abroad offer more advantageous prices because they buy products in large quantities at wholesale prices for all their points of sale. As a result, they can purchase products at a lower price than ordinary merchants. Since their activities are routine, their transportation and operating costs are lower.

“The supermarkets in our country are also chain stores. They also buy products in bulk. But they recruit local suppliers as salespeople. As a result, sellers make profits between the arrival of products from the wholesale market to supermarkets,” Hannan said.

“In general, government policy on food products is that products enter the hands of retailers through producers, intermediaries and wholesalers. But the big box stores have added another level in the supply chain, driving prices up.

He also alleged that the hypermarkets were manipulating the market for profit.

“They make false claims. A brand is created simply by packing rice bought from the mills. In this way, new value is added and the price increases.

WHAT THE SUPERSTORE AUTHORITIES SAY

Abdus Sabur Khan, director of business and commercial affairs at retail chain Agora, said they run the business in accordance with government guidelines and never charge customers more than the retail price mentioned on the product packaging. .

“We always try to follow the price list published by the Department of Agricultural Marketing, but sometimes prices go up when there is a supply crisis in the market,” he said.

When pricing products, producers and packers take into account the costs borne by supermarkets, said Tamim Khan, head of general business department at Shwapno supermarket.

“They set the margin accordingly and we never give them a guideline. They decide the MRP based on fixed costs, promotional costs and variable costs. We don’t charge [our customers] nothing more than MRP and trying to provide them with quality products.

He said his company was trying to offer discounts on such products because a price hike could agitate customers. “These products are sold because they are in high demand. It depends on the customers whether to buy them or not,” he said.

DNCRP chief executive Shafiquzzaman, however, does not believe what hypermarket officials are saying. “The big box stores are dictating what MRP should be to businesses. Therefore, they [superstores] are entirely responsible for the price hike,” he said.

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Form 8.5 (EPT/RI) – Next Fifteen Communications Group plc https://marketingtanacsadas.net/form-8-5-ept-ri-next-fifteen-communications-group-plc/ Fri, 09 Sep 2022 06:57:11 +0000 https://marketingtanacsadas.net/form-8-5-ept-ri-next-fifteen-communications-group-plc/ FORM 8.5 (EPT/RI) DISCLOSURE OF PUBLIC OPERATIONS BY AN EXEMPTED PRINCIPAL MERCHANT WITH THE STATUS OF RECOGNIZED INTERMEDIARY DEALER WITH CUSTOMER SERVICE CAPACITY Rule 8.5 of the Takeover Code (the “Code”) 1. KEY INFORMATION (a) Name of main exempt operator: Investec Bank plc (b) Name of offeror/offeree in relation to the securities concerned by this […]]]>

FORM 8.5 (EPT/RI)

DISCLOSURE OF PUBLIC OPERATIONS BY AN EXEMPTED PRINCIPAL MERCHANT WITH THE STATUS OF RECOGNIZED INTERMEDIARY DEALER WITH CUSTOMER SERVICE CAPACITY

Rule 8.5 of the Takeover Code (the “Code”)

1. KEY INFORMATION

(a) Name of main exempt operator: Investec Bank plc
(b) Name of offeror/offeree in relation to the securities concerned by this form:

Use a separate form for each offeror/participant

Next Quinze Communications Group plc

(c) Name of the party to the offer with which the main exempt trader is linked: Investec is a financial advisor and broker to Advancedadvt Limited
(d) Trade Date: September 8, 2022
(e) In addition to the company mentioned in 1(b) above, does the exempt primary dealer make disclosures to any other party to this offering?

If it is a cash offer or a possible cash offer, indicate “N/A”

YES

2. EXEMPT PRIMARY MERCHANT OPERATIONS

Where there have been transactions in more than one class of relevant securities of the originator or recipient named in point 1(b), copy Table 2(a), (b), (c) or (d) ) (as applicable) for each class of relevant securities traded.

The currency of all prices and other monetary amounts must be stated.

(a) Purchases and sales

Relevant security class Purchases/ sales Total number of titles Highest price per unit paid/received Lowest price per unit paid/received

Ordinary

To buy

14,861

828

810

Ordinary

Sales

14,861

828

810

(b) Cash-settled derivative transactions

Relevant security class Product Description

for example CFDs

Type of transaction

e.g. open/close a long/short position, increase/decrease a long/short position

Number of reference titles Price per unit

(c) Equity-settled derivative transactions (including options)

(i) Write, sell, buy or modify

Relevant security class Product Description for example call option Write, buy, sell, vary etc. Number of shares on which the option relates Strike price per unit Type

for example American, European, etc.

Expiration date Option amount paid/received per unit

(ii) Exercise

Relevant security class Product Description

for example call option

Exercise / exercise against Number of titles Strike price per share

(d) Other transactions (including subscription for new securities)

Relevant security class Type of transaction

e.g. subscription, conversion

Details Unit price (if applicable)

3. OTHER INFORMATION

(a) Indemnity and Other Commercial Arrangements

Details of any indemnification or option agreement, or any agreement or understanding, formal or informal, relating to the relevant securities which may be an inducement to trade or refrain from trading entered into by the exempt principal trader making the disclosure and any party to the offer or any person acting in concert with a party to the offer:

Irrevocable commitments and letters of intent should not be included. If there are no such agreements, arrangements or understandings, indicate “none”

(b) Agreements, Arrangements or Agreements Relating to Options or Derivatives

Details of any agreement, arrangement or understanding, formal or informal, between the exempt primary trader making the disclosure and any other person regarding:

(i) the voting rights of any relevant security under any option; Where

(ii) voting rights or the future acquisition or disposal of any relevant security to which any derivative is referenced:

If there are no such agreements, arrangements or understandings, indicate “none”

Disclosure date: September 9, 2022
Contact Name: rich white
Phone number: +44 207 597 5462

Public disclosures under rule 8 of the code must be made to a regulatory information service.

The Panel’s Market Surveillance Unit can be consulted about the Code’s transaction disclosure requirements on +44 (0)20 7638 0129.

The Code can be viewed on the Group’s website at www.thetakeoverpanel.org.uk.

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Start your holiday promotions now https://marketingtanacsadas.net/start-your-holiday-promotions-now/ Wed, 07 Sep 2022 07:00:23 +0000 https://marketingtanacsadas.net/start-your-holiday-promotions-now/ Offering holiday promotions is a great way to promote your practice: they generate excitement and encourage people to book sessions, purchase gift certificates, and purchase products. This article highlights three types of promotions that can be used for any holiday, then concludes with tips on how to advertise your holiday promotions. The holidays are not […]]]>

Offering holiday promotions is a great way to promote your practice: they generate excitement and encourage people to book sessions, purchase gift certificates, and purchase products. This article highlights three types of promotions that can be used for any holiday, then concludes with tips on how to advertise your holiday promotions.

The holidays are not limited to the traditional fall and winter holidays of Thanksgiving, Christmas, Hanukkah and Kwanza. Many other important celebrations include:

• New Year’s Day

• Valentine’s day

• St. Patrick’s Day

• Easter

• Mothers’ Day

• Father’s father

• Independence Day

• President’s Day

• Veterans Day; and

• Pride Day

Then there are industry-specific holidays, such as Massage Makes Me Happy & Healthy Day, an annual celebration of massage therapy that takes place every March 20. Also consider special awareness days, weeks, and months that might be important to your target market demographics and health issues, such as Teacher Appreciation Day or Skin Cancer Awareness Month.

Although it’s not technically a holiday, you can plan a special promotion for Small Business Saturday and take advantage of all the publicity generated for this national event. You can also design a Cyber ​​Monday campaign if you sell products or gift certificates online.

Exclusive treatments for holiday promotions

Exclusive treatments are a fun way to introduce customers to new services and products and can be created with the holidays in mind. Offering signature treatments is one of the easiest ways to indirectly increase your product sales and encourage reservations because they generate customer excitement and anticipation for the next special offer.

Give your signature treatments fun titles that pique your customers’ curiosity. Create packages that include a special routine and items like custom scrubs, aromatherapy blends, topical pain relievers, or hot/cold compresses. After the session is over, show clients the products you used and ask them if they would like to buy any to take home.

A lot of stress often accompanies winter holidays, so you can develop several different options of different durations (and products), including an express service that helps them relax quickly and get back to their busy schedule.

Include a product they can take with them, such as a relaxing essential oil or soothing aromatherapy candle. Fun titles could be The Pumpkin Pie Experience, The Ginger Snap, The Candy Cane Treatment, The Hot Chocolate Wrap, Peppermint Flurry or Winter Wonderland.

Or keep it simple by enhancing your standard treatments with seasonal scents, like cinnamon or cranberry, and sell items with those scents.

One option for Signature treatments is to cook the products in sessions. Cooking is done by creating a signature treatment that includes using one or more products during the session and giving the rest of the product to the client to take home. This approach takes the stress out of selling. This is also a great strategy if you employ therapists, as therapists can focus on treatment and don’t have to worry about sales.

A simple example of a signature treatment with baked goods is the “Weekend Warrior Pain Relief Treatment,” which includes a 90-minute massage with topical pain reliever and a warm compress. After the treatment, the client goes home with the rest of the topical pain reliever and the warm compress.

Now let’s take a look at pricing for signature treatments. Let’s say your standard 90-minute session rate is $100. The topical retail price is $25 and the heat pack retail price is $20, for a total of $45; your cost for the products is $25. You price this special treatment at $130. The customer saves $15 and you earn enough to cover the cost of your product. It’s a win/win experience for everyone.

Plus, by including a product that needs to be restocked, and if the customer really likes it, you’ve set it up for continued sales.

Product sets for holiday promotions

Bundling a product with other products or certificates is an effective holiday selling technique. Customers are always on the lookout for unique gifts throughout the year. Bundling products with a gift certificate provides instant gratification (the products) and something for later (the session).

Consider pairing the items you sell in your cabinet with other festive items. For example, in February, you could bundle together a personal care tool, essential oil, mug, and chocolate for Valentine’s Day. A Mother’s Day set could include essential oils, a body scrub, body lotion, a self-care tool, and an eye pillow.

When putting together packages, offer a variety of packages that vary in price, so your customers can feel good about their purchase while staying in their financial comfort zone. Consider putting together a basic kit that costs around $25, a grooming kit that costs around $50, and a deluxe kit that costs $100 or more.

If a gift certificate for your services isn’t included in the package, make a sign that encourages people to add a certificate. Your $50 kit might say something like “$50 for the kit.” Add a gift certificate for a one hour session for only $50 more. You can also effectively generate new customers with these retail packages by including a business card and an invitation to an open house or a free mini-massage.

Package products attractively. You can use baskets or pretty bags. Sometimes the simple act of tying a ribbon makes a purchase special.

Advertise your holiday promotions

Advertise your promotions at least several weeks in advance. Ideally, start planting seeds for the big winter holiday season in September.

Keep it simple with a statement in your promotional materials: “Avoid the holiday crisis with the gift of health. We offer a selection of wellness products and services.

As the holiday season approaches, ramp up your promotional campaigns to full power by the start of November. Include photos, especially if you’re including products in the promotion.

• Posters: Print posters announcing your promotion and post them at the reception and in the washrooms. Place posters in bookstores, health food stores, gyms, sports centers and anywhere you can find your target markets.

• Website: Place a banner on your website about gift certificates, special treats and special holiday offers.

• Email Marketing: Include announcements in your electronic newsletters and email outings.

Add a tagline to your correspondence that says something like “Buy the gift of wellness.”

• Advertising: Post ads in local publications. Place ads online.

• Public Appearances: Be sure to mention your holiday promotions whenever you give talks and presentations or are invited to a podcast.

• Merchandising: Set a festive tone by decorating your office.

• Social Media: Post your promotions on your social media sites. You can use photos or GIFs to add flair to your posts. Post an ad online. Create a Facebook event.

Phrases that inspire gift shopping

• Give the gift of health.

• Your one-stop-shop for gifts they’ll love.

• Gifts they will love and do them good!

• Our wellness products are one-size-fits-all gifts.

• Massage makes everyone happy!

• Give yourself and others the gift of AHHHHHH this holiday!

Create a Facebook event

• Go to your newsfeed and click on “Pages” in the left menu

• Go to your page

• Click on “Events”

• Click on “Create an event” and click on “In person”

• Add event name, start and end dates, description and details.

• Click on “Create an event”

Create an offer on your Facebook business page

• Go to your News Feed and click on Pages in the left menu

• Go to your page

• Access to Meta Business Suite

• Click on “Trade”

• “Offers” can be found in the “Promotions” drop-down menu

• Click on the “Create offers” button

• Enter the details and duration of your offer

• Click on “Create an offer”

Cooperative marketing for holiday promotions

Cooperative marketing often increases the success of holiday marketing activities, reduces risks and costs, saves time and effort, and makes these tasks more enjoyable. Pooling resources helps you afford more imaginative, elaborate, expensive and long-term marketing projects.

Some of the best pairings for cooperative marketing for holiday promotions are between a massage therapist and another wellness practitioner who serves the same target market, or other businesses that would appeal to your target markets (such as retail establishments , suppliers and organizations).

You can arrange a Valentine’s Day special that includes treats from a local bakery, flowers, music, chocolate, and a massage. You can also team up with another massage therapist and offer a couples massage with the package.

I hope this article has inspired you to consider creative holiday promotions. Once you have one or more in place, get busy promoting them and watch your vacation income blossom.

Cherie Sohnen Moe

About the Author

Cherie Sohnen-Moe is a recognized massage, business and marketing expert. She has worked in the massage industry since 1978 and is the author of the “Business Mastery” manual and co-author of “The Ethics of Touch” and “Retail Mastery”. She is also a MASSAGE magazine star, one of a select group of innovative therapists and teachers who educate the magazine’s massage therapist community in our print magazine, on our social media channels and online.

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Apple is readying a new line of iPhones with a focus on bigger screens and higher prices https://marketingtanacsadas.net/apple-is-readying-a-new-line-of-iphones-with-a-focus-on-bigger-screens-and-higher-prices/ Sat, 03 Sep 2022 07:09:57 +0000 https://marketingtanacsadas.net/apple-is-readying-a-new-line-of-iphones-with-a-focus-on-bigger-screens-and-higher-prices/ Apple Inc. is preparing to unveil its new line of iPhones at an event on September 7. The iPhone 14 lineup is expected to include four models: a standard and Pro version at 6.1 inches and a Max and Pro Max version at 6.7 inches each. High-end models are expected to cost $100 more than […]]]>

Apple Inc. is preparing to unveil its new line of iPhones at an event on September 7.

The iPhone 14 lineup is expected to include four models: a standard and Pro version at 6.1 inches and a Max and Pro Max version at 6.7 inches each. High-end models are expected to cost $100 more than the 2021 lineup. The standard iPhone 13 started at $799, while the iPhone 13 Pro Max started at $1,099.

While the macro issues gripping the tech world are also expected to weigh on Apple, analysts believe there’s enough pent-up consumer demand to upgrade their devices to pave the way for the iPhone 14 to become another resounding success for the company.

“Apple’s growth story remains well intact with clear momentum around the iPhone 14 around the corner despite the shaky macro,” Wedbush analyst Dan Ives said in a research note. .

Anticipation around the phone has impacted Apple stock, which has risen more than 15% in the past two months. Year-to-date, the company’s shares have consistently outperformed the technology-heavy Nasdaq index.

Changes for iPhone 14

The new iPhone 14 lineup is expected to ditch the notch at the top of the display in favor of a punch-hole for the front camera and Face ID system. This change would allow for a more useful status bar at the top of the screen, said Ken Hyers, director of emerging device strategies at Strategy Analytics.

However, the biggest decision Apple is expected to make with the iPhone 14 lineup is to include the current-gen A15 Bionic chipset in the base model of the phone, while reserving the new A16 chip for higher-end Pro models. Hyers said.

While not upgrading a new iPhone’s processor would be a first for Apple, the move would allow the company to alleviate supply chain issues while reducing BOM costs.

“This is a very smart move on Apple’s part, as keeping the A15 chip should ease the supply issues that typically plague the company in the second half of the year when it introduces a new iPhone model,” Hyers said.

Apple is likely to skip a mini version of the iPhone 14 due to anemic sales of earlier models, said Angelo Zino, senior equity analyst at CFRA Research.

“After the absolutely dismal sales of previous mini versions, Apple is increasingly emphasizing larger screens that possess higher price points,” Zino said. “Dropping the mini from the iPhone line in favor of the Max will naturally increase the average selling price on Apple’s platform.”

Sales sweetening

The second quarter was marked by issues that weighed on device sales worldwide. Component shortages continued to persist, while macro factors such as exchange rate headwinds led to lower overall consumer demand.

Despite its market dominance, Apple was not immune to the pressures and saw its total second-quarter product shipments decline 1.1% year-over-year, according to Kagan estimates. a media research group within S&P Global Market Intelligence.

While every Apple product segment Kagan tracked was either flat or down year-over-year, iPhone shipments still managed to rise 5% to 47.5 million in the second quarter.

Apple reported net iPhone sales of $40.67 billion in the June quarter, up 2.8% year-over-year. However, the growth rate was significantly lower than the 49.8% recorded in the year-ago quarter.

SNL picture

Looking forward

Wedbush predicted that Apple placed an initial order of 90 million iPhone 14 units, roughly flat on the iPhone 13.

“While the softer macro will clearly play a role in the demand story, we believe the baseline for 220 million iPhone units in FY23 is likely a low bar given the story of the pent-up demand we’re seeing globally for Apple,” Ives said.

CFRA forecasts sales growth of between 0% and 3% for iPhones in the fiscal year ending September 2023, driven primarily by macroeconomic uncertainty and headwinds weighing on the smartphone space. However, the company also estimated that the average selling price for the next cycle would increase by around 3%, due to expected price increases for high-end phones.

“We see an opportunity for Apple to increase the price of its two high-end Pro devices, given the greater upgrade capabilities this device offers over previous generations, coupled with the natural inflationary environment that would make such a decision acceptable to consumers,” Zino said.

Given the tougher macro backdrop, Zino thinks Apple raising the price of its standard iPhone is unlikely.

apple watch

Apple is also expected to unveil new Apple Watch models at the September 7 event. The new Series 8 watch won’t have major aesthetic changes but will have minor updates to internals, including a new “S8” chip, Zino said.

At the low end, Apple will provide minor updates to the Apple Watch SE, and the company is expected to announce that it will no longer sell the low-cost Series 3 watch, according to the analyst.

“This natural move should help boost the Apple Watch’s average retail price as well as the company’s intention to unveil a new premium watch,” Zino said.

The new top model will likely target extreme sports enthusiasts with a bigger screen, longer battery life and a more shock-resistant display.

“Assuming this device will go on sale for $800 or more, we expect unit sales and demand for the product to be minimal,” Zino said.

New versions of the iPad tablet are expected to be announced in October. Apple’s new augmented and virtual reality headsets are not expected to show up at the September event.

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Poundland will start selling fresh meat and fish for just £1 https://marketingtanacsadas.net/poundland-will-start-selling-fresh-meat-and-fish-for-just-1/ Tue, 30 Aug 2022 15:30:02 +0000 https://marketingtanacsadas.net/poundland-will-start-selling-fresh-meat-and-fish-for-just-1/ SHOPPERS at budget retailer Poundland will now be able to get their hands on fresh meat and fish. Poundland will begin selling the new product line this week. 1 The retailer has partnered with DTS food to launch its first range of meat and fish lines The new 11-item range, branded “cookit”, will roll out […]]]>

SHOPPERS at budget retailer Poundland will now be able to get their hands on fresh meat and fish.

Poundland will begin selling the new product line this week.

1

The retailer has partnered with DTS food to launch its first range of meat and fish lines

The new 11-item range, branded “cookit”, will roll out to hundreds of low-cost stores over the next three weeks.

Customers can grab a packet of bacon for £1 and a single sirloin steak for £3.50.

The new items will make Poundland an alternative supplier of meat and fish to supermarkets and butchers.

The move complements Poundland’s recent expansion into chilled and frozen foods which will be in around 350 stores by the fall.

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Fresh fruit and vegetables can already be picked up at over 60 Poundland stores.

Poundland’s commercial director, Tim Bettley, said: “Whether it’s clothing, frozen food or household items, over the past few years we have significantly expanded what we offer our customers to that they can find plenty more of their weekly shop in their local Poundland.

“At the heart of this transformation is great produce and we know customers will love our new range of ready meals – it gives them quality meat and fish at the incredible value we are famous for.”

Nick Preston, CEO of Nottingham-based DTS Food, the power behind Cookit, said: “We are already looking at expanding the Cookit range beyond this initial meat and seafood range.”

Poundland has already come under fire from customers after temporarily whipping up 200g of rump steak for £2.50 in select stores earlier this year.

However, customers claimed that the steaks did not taste good.

One person wrote online: “Horrible, like shoe leather, but to be honest, it’s really hard to buy a decent steak these days.”

Another said: “Absolutely awful… like leather.

A third even said, “Don’t put that in your body, please. If you want a steak, invest a little more in it. That’s not it.”

You might get more for less at other retailers

Poundland sells 150g of bacon strips for £1, but that’s the case in Iceland. However, the prices of bacon in stores are lower than the prices offered by Aldi and Lidl.

You can get six pork sausages for £1.75 from Poundland. However, you can get eight pork sausages for £1.49 at Aldi right now, while Iceland sells the same amount for £1.

However, Poundland’s £3 rump steak is a bargain if you want to compare the price with other supermarkets.

Poundland’s £3 charge for 350g of minced beef is steep and you can pack 500g of the same for £1.75 at Aldi.

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The two cod fillets from the pound are also overpriced compared to Lidl’s range.

Although the prices may seem low, it’s always good to compare with other supermarkets’ product ranges to make sure you’re not being duped by swanky marketing.

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