Product selling – Marketing Tanacsadas http://marketingtanacsadas.net/ Sat, 09 Oct 2021 23:01:43 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://marketingtanacsadas.net/wp-content/uploads/2021/06/icon-91.png Product selling – Marketing Tanacsadas http://marketingtanacsadas.net/ 32 32 Grocery shelves are not back to normal this year – WSVN 7News | Miami News, Weather, Sports https://marketingtanacsadas.net/grocery-shelves-are-not-back-to-normal-this-year-wsvn-7news-miami-news-weather-sports/ https://marketingtanacsadas.net/grocery-shelves-are-not-back-to-normal-this-year-wsvn-7news-miami-news-weather-sports/#respond Sat, 09 Oct 2021 21:57:16 +0000 https://marketingtanacsadas.net/grocery-shelves-are-not-back-to-normal-this-year-wsvn-7news-miami-news-weather-sports/ (CNN) – If you were hoping that grocery stores this fall and winter would look like they were in the days before, with limitless options stretching out before you in the aisles of snacks, drinks, candy and frozen foods, be prepared for some disappointing news. Many of the nation’s largest food manufacturers are telling grocers […]]]>

(CNN) – If you were hoping that grocery stores this fall and winter would look like they were in the days before, with limitless options stretching out before you in the aisles of snacks, drinks, candy and frozen foods, be prepared for some disappointing news.

Many of the nation’s largest food manufacturers are telling grocers they will have limited quantities of a number of their products, including things like Rice Krispies treats, Sour Patch Kids, some flavors of Ben ice cream. & Jerry’s, McCormick Gourmet Spices and Marie Callender’s Jar Pies due to labor, product and transportation constraints that are strangling supply chains, according to emails viewed by CNN and interviews with grocers . Some vendors are also asking grocers to cancel their promotions on these items and more during the holidays so that these items don’t disappear from store shelves as quickly.

These latest limits mean stores won’t have everything for all customers before the holidays, and shoppers may not be able to find some of their favorite products, flavors, or niche items. But buyers will still have plenty of options, including most of these companies’ staples, which they favor over their less-in-demand products – which means, for example, that if you’re a fan of the popular Phish Food from Ben & Jerry, you shouldn’t have a problem, but the company’s lesser-known Cold Brew Caramel Latte might be harder to find.

Major food and consumer manufacturers being short of supplies on certain items “will be a challenge in the grocery industry” during the last few months of the year, said Steve Howard, vice president of merchandising at Bristol Farms, a California grocery chain. Suppliers are warning the company of “potential shortages” of food, glass jars and packaging containers. In response, Bristol Farms is working to take inventory “earlier than any other holiday,” Howard said.

Purchase limits from manufacturers were rare before the pandemic and create “less than comprehensive conditions” for customers at Morton Williams stores, said Steve Schwartz, the chain’s New York area sales manager. Morton Williams tries to use secondary suppliers when its major suppliers of essential food and household products cannot fulfill orders.

“This is not your ideal situation,” Schwartz said. Some customers have been forgiving when they are unable to find what they are looking for. But others “just want to know why they can’t get their item.”

Shortages in grocery stores are nowhere near as visible as they were at the start of the coronavirus epidemic, when shoppers flocked to stores to stock food and essentials. But supply in the grocery store aisles has not fully recovered to pre-pandemic levels, and companies such as Costco and Sam’s Club recently reinstated purchasing limits for customers on paper products and bags. cleaners.

About 18% of drinks, 15% of frozen food, 16% of snacks, 15% of candy and 18% of baked goods were out of stock in stores during the week ending October 3, according to the latest. data from IRI, which tracks inventory levels at major U.S. grocery chains, big box stores, drug stores, and wholesale clubs.

Before the pandemic, 7-10% of products were typically out of stock on shelves, according to IRI.

When supply is tight, manufacturers often cut out some of their fringe items to focus on ramping up production of top-selling products, said Krishnakumar Davey, president of IRI’s strategic analysis practice. They also tend to cut more expensive products to make, according to Davey.

“The new standard”

Some food brands impose allowances, or purchase caps, for certain products at grocery stores and distributors, while other sellers more generally warn of limited availability. Suppliers typically allocate products when there are supply shortages.

Allocations have not been confined to a single region of the country or to a single type of retailer, said an executive at a major regional wholesaler. Instead, they’re happening nationwide, according to the executive, who spoke on condition of anonymity to protect the company’s relationships with suppliers and other wholesalers. But the limits could pose particular challenges for independent grocers, who have voiced concerns over the past year that suppliers favor larger competitors over smaller stores.

Kellogg told at least four grocery distributors last month in an email that Pringles Snacks Stacks, Eggo pancakes and MorningStar Farms Plant-based hot dogs and bacon will be distributed and Rice Krispies Treats snacks will “fall short of service expectations” until the end of the year. The company also requested that stores cancel their promotions for Rice Krispies and Corn Pops cereals “to allow for the recovery”. Kellogg said in the email that it was under “constraints” in terms of capacity and packaging materials and labor pressure. (This was before 1,400 workers at the Kellogg grain plant went on strike on Tuesday.)

The four distributors shared the email with CNN Business on condition of anonymity to avoid jeopardizing their supplier relationships.

Kellogg spokesperson Kris Bahner said in an email the company has seen increased demand since the start of the pandemic as people ate more meals at home. Bahner said the company is working with retailers “to ensure that our food flows through their systems” and, in cases where capacity is limited, it limits orders over certain time periods. The company did not specify how many retailers received award notifications.

Mondelez is experiencing “limited availability” on items such as Sour Patch Kids and Swedish fish candy, Toblerone chocolate and Halls cough drops “due to supply chain constraints,” the company said in an Oct. 1 email to a distributor. Mondelez estimated in the email that the “pick up date” for these items would be February or March of next year.

A spokesperson for the multinational food company said in an email that the company faces “high demand for labor” and “logistical challenges”. Mondelez believes it is “relatively well positioned to meet the challenges of the market and will continue to monitor things closely” to deliver products to retail customers and buyers on time. The company also did not specify how many retailers had received limits on these items, but said “we are preparing communications for our sales team to use, if any, when they engage. with its customers “.

Unilever told a distributor in an email on September 14 that “labor shortages continue to cause limited ability to meet demand” and that it is deprioritizing production of some products. including the flavors of Ben & Jerry’s Cold Brew Caramel Latte and Ice Cream Sammie, Breyers Vanilla Fudge Ice Cream and Firecracker popsicles “until we are able to return to a stable state of supply”. The company said it would “instead focus the working hours on our top selling items.”

“Like many industries, it can be difficult to get all of our products to stores at times, for various reasons related to sourcing and distribution,” a spokesperson for Unilever told CNN in an email. .

Packaging issues also continue to be a problem. For example, some seasonings are in limited supply due to difficulties in supplying glass bottles.

A McCormick representative said in an email to two distributors on September 20 that “our US cylinder supplier has shut down due to a Covid-related issue and we have not received any cylinders for several weeks.” for its range of gourmet spices. “The lack of bottles has impacted our production and is eroding our safety stock down the line,” said the representative. As a result, McCormick said, it would ship around 70% of what it previously planned, and the company was encouraging customers to cancel their promotions in November and December for the spice line.

Lori Robinson, spokesperson for McCormick, said in an email to CNN Business that “Gourmet is the only product line affected by this packaging shortage,” and the company’s most recognizable red-cap spices will be fully in stock during the holidays, which customers can use as a substitute for gourmet spices, she said. The company did not say how many retailers have received gourmet seasoning award notifications.

And some sizes of Marie Callender’s frozen pies might be harder to find.

Conagra said in a Sept. 27 email to a distributor that it was putting an allowance on Marie Callender’s 10-ounce and 15-ounce pies until Nov. 29, because she “ran into problems with materials in the box. ‘packaging from our supplier of trays and cartons, which resulted in production disruption. “

Conagra did not respond to requests for comment.

Chieh Huang, CEO of online bulk retailer Boxed, said “allowances are the new normal” for manufacturers of food and packaged goods and are impacting inventory levels at Boxed. Yet, he said, “the industry is better off than we were at this time last year.”

The-CNN-Wire ™ & © 2021 Cable News Network, Inc., a Time Warner Company. All rights reserved.

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Daucus – Student-run business that’s not just about sales https://marketingtanacsadas.net/daucus-student-run-business-thats-not-just-about-sales/ https://marketingtanacsadas.net/daucus-student-run-business-thats-not-just-about-sales/#respond Thu, 07 Oct 2021 13:12:12 +0000 https://marketingtanacsadas.net/daucus-student-run-business-thats-not-just-about-sales/ KENYA In 2019, along with two other students from Egerton University in Kenya, I started a company called Daucus Limited Agribusiness. The business was incubated with the help of Agrienterprise Incubation for Improved Livelihoods and Economic Development under the leadership of the principal researcher, Professor Patience Mshenga. The company was then incorporated in May 2020 […]]]>

KENYA

In 2019, along with two other students from Egerton University in Kenya, I started a company called Daucus Limited Agribusiness. The business was incubated with the help of Agrienterprise Incubation for Improved Livelihoods and Economic Development under the leadership of the principal researcher, Professor Patience Mshenga.

The company was then incorporated in May 2020 as a limited liability company.

The name Daucus is derived from the scientific name for the wild carrot (commonly known as Queen Anne’s lace), Daucus carota. The goal was to produce a healthy, caffeine-free drink from carrots at a processing plant we established on Rusinga Island in Lake Victoria, Homabay County, Kenya.

The company was strongly affected by the emergence of the COVID-19 pandemic in early 2020, which led to its closure.

In 2021, we had the privilege to present a coffee substitute business idea to the Regional Universities Forum for Capacity Building in Agriculture (RUFORUM), after which Daucus Limited received grants in the amount of 5,000 USD for business acceleration by the Mastercard Foundation as part of the transformation of agricultural universities. contribute significantly to the Africa Growth and Development Project (TAGDev).

New product

This allowed us to launch a new product, which we called Nacafen, a coffee substitute processed from roasted and ground Bambara peanuts (Underground vine), a member of the family Fabaceae which grows widely in West Africa and in the East African countries of Tanzania and Burundi. The plant ripens its pods underground, much like peanuts.

We source our raw materials from local suppliers based in Nairobi. After delivery, the beans are carefully processed by grinding them into a nutritious and instant caffeine-free natural drink. It is then packaged in bottles, ready to be sold in our locality. The whole production process is in strict accordance with international standards.

Each month, we earn around 20,000 KES ($ 181) from the business, which allows us to support ourselves. We have segmented our market based on demographics based on age, gender, income, and occupation. Our main target customers are the health conscious.

We marketed Nacafen on banners, caps and T-shirts. We have also promoted Nacafen using attractive packaging that generates consumer interest in the product. Nacafen comes in different amounts – 80 grams and 50 grams – so that people can more easily afford it.

Our pricing policy is reasonable and the distribution channels are convenient, ensuring that our target customers can get the product easily. Our main weakness is the size of the company: Daucus Limited is still a small scale company. We have limited capital and limited resources.

Red ribbon

However, our main challenge is to obtain certification from the Kenya Bureau of Standards. The process is slow, costs money and is very bureaucratic. Certification would allow us to target larger customers and outlets such as supermarkets.

It’s tempting to dream what it would be like if we didn’t have any competition at all. But the truth is, there are plenty of companies that sell caffeinated drinks just like us.

To compete in a crowded market, we needed a unique selling proposition. The more unique it is, the less room there is for competition. We have started using locally relevant platforms, such as Facebook, where our target customers are located, and have adopted a niche marketing strategy.

One likely way to beat our competition is to meet the needs of our shared market segment better than our competitors. We ask open ended questions to find out exactly what our customers want when they use our products or services. It is important to focus our efforts on finding solutions to customer problems, not just selling Nacafen.

Retain

Providing quality and memorable customer service is a great way to build customer loyalty and differentiate ourselves from our competition.

Our vision is to be a leading competitive nutrition, health and wellness company delivering value by being a Preferred Company, Preferred Employer and Preferred Supplier selling Preferred Products.

Thanks to a group that we later formed called Daucus Agripreneurship Youth Group, we were able to empower 20 young people, the majority of whom are women. We are also looking forward to starting to empower local farmers on Rusinga Island through bambara bean cultivation, so that we can start sourcing the raw material locally.

Beatrice Akinyi is a Kenyan environmental science student at Egerton University. TAGDev is a partnership program between the Mastercard Foundation and RUFORUM. The program is implemented at Egerton University, Kenya, and Gulu University, Uganda. The eight-year program aims to help African agricultural universities and their graduates better respond to development challenges through better application of science, technology, business and innovation for the transformation of rural agriculture. .


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This CEO sat on a toilet for 50 hours to raise money for sanitation https://marketingtanacsadas.net/this-ceo-sat-on-a-toilet-for-50-hours-to-raise-money-for-sanitation/ https://marketingtanacsadas.net/this-ceo-sat-on-a-toilet-for-50-hours-to-raise-money-for-sanitation/#respond Thu, 07 Oct 2021 01:23:00 +0000 https://marketingtanacsadas.net/this-ceo-sat-on-a-toilet-for-50-hours-to-raise-money-for-sanitation/ Simon Griffiths, co-founder and CEO of Who Gives A Crap Who gives a shit Few people would say they spend 50 hours in the bathroom. But for Simon Griffiths, it’s all in the name of the company. The Millennial CEO is content to raise his eyebrows as he increases both funds and awareness for his […]]]>

Simon Griffiths, co-founder and CEO of Who Gives A Crap

Who gives a shit

Few people would say they spend 50 hours in the bathroom. But for Simon Griffiths, it’s all in the name of the company.

The Millennial CEO is content to raise his eyebrows as he increases both funds and awareness for his social impact startup.

Griffiths is a third of the founding team of “Who Gives A Crap”, an Australian company that aims to improve sanitation in developing countries by selling sustainable, everyday hygiene products. For every product sold, such as its flagship toilet paper made from 100% recycled materials, the company donates 50% of its profits to building toilets for people in need.

There are still two billion people without access to a toilet, which is why we are giving away half of our profits.

Simon griffiths

Co-founder and CEO of Who Gives a Crap

Founded in 2012, the company was inspired after Griffiths and his co-founders, Jehan Ratnatunga and Danny Alexander, worked with humanitarian organizations around the world and realized a problem two billion people still face: not having access to toilets.

The trio wanted to meet this basic human need by selling something everyone needs: toilet paper.

Who Gives a Crap co-founders, Jehan, Simon and Danny (LR)

Who gives a shit

According to the company, the idea came to Griffiths while he was in the bathroom using toilet paper. Selling toilet paper to make toilets seemed like the perfect answer.

“There are still two billion people without access to toilets, which is why we donate half of our profits to help provide access to clean toilets and clean water,” Griffiths told “ CNBC’s Squawk Box Asia ”.

Changing crowdfunding

After two years of developing an ecological and comfortable product, the trio raised $ 50,000 via crowdfunding to pay for their first bulk production.

For their campaign, Griffiths sat on a toilet seat in the team’s empty warehouse and promised via a live stream that he would not stand up until the team reached their goal. of $ 50,000.

“I sit for what I believe in, and I don’t get up until I have toilet paper

Simon griffiths

Co-founder and CEO of Who Gives a Crap

“I sit down for what I believe in, and I don’t get up until I have toilet paper,” he said in the team’s crowdfunding video on Indiegogo.

Griffiths spent 50 hours in the bathroom, but the campaign was a success. The founders raised the total amount needed for their first bulk order, delivering their first product in March 2013.

The Dream Cloth is a combination of a paper towel and a sponge and is reusable. The company also has several other new products in the works, according to Simon.

Who gives a shit

Since then, the company has expanded to the United States and the United Kingdom, opened its first European warehouse and is about to launch in Canada. It has also expanded its product line to include bamboo handkerchiefs, paper towels and a new reusable and washable towel, the Dream Cloth.

Improve communities

Who Gives A Crap was built with the aim of improving sanitation services in developing countries. Specifically, it aims to provide toilets in communities that have never seen one and improve waste disposal so that fewer people are affected by water-borne diseases.

I can’t imagine going a day without a toilet, let alone the rest of my life

Simon griffiths

Co-founder and CEO of Who Gives a Crap

“I can’t imagine going a day without a toilet, let alone the rest of my life,” said Griffiths, describing the toilet as a basic human necessity.

To date, the company has donated over AU $ 10.8 million ($ 7.8 million) to remediation projects.

The trio are also big supporters of adopting sustainable business practices.

One of their goals is to become net zero – that is, when organizations remove more carbon emissions from the atmosphere than they produce.

Who Gives A Crap’s signature product – toilet paper made from recycled school and office paper.

This mentality comes from being attentive when making big decisions. The company decided to move its factory operations from Australia to China because shipments from China would be eight to ten times more carbon efficient, according to Griffiths. The company says all of its shipments are already carbon neutral. Being carbon neutral means that the company pays for carbon offsets equal to the carbon emissions produced, so that there are no net carbon emissions into the atmosphere.

The flagship toilet paper itself is also made from post-consumer recycled paper – or used paper from offices, schools or notebooks. Each roll is then wrapped in colorful printed paper and the entire product is plastic free.

Accelerate change

Crowdfunding aside, Who Gives A Crap has been self-funded for most of its nine-year journey.

But earlier this month, the company managed to raise $ 30 million in external funding from investors, including venture capitalists like Verlinvest, The Craftory, Jamjar Investments and Grok Ventures.

Griffiths said that the increase this support would allow the company to help more people in need.

“When we think about the goal and the problem that we are trying to solve … if we are to put a serious blow on this problem, we have to accelerate the growth that we see today and try to reach as many people as possible. Griffiths said.

“This capital will help accelerate the path we are on and the path to create impact,” he added.

Don’t miss: 32-year-old founders of multi-million dollar app share their # 1 tip for starting a business

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Amazon opens its first 4-star store in the UK – here’s what it’s selling https://marketingtanacsadas.net/amazon-opens-its-first-4-star-store-in-the-uk-heres-what-its-selling/ https://marketingtanacsadas.net/amazon-opens-its-first-4-star-store-in-the-uk-heres-what-its-selling/#respond Wed, 06 Oct 2021 11:26:16 +0000 https://marketingtanacsadas.net/amazon-opens-its-first-4-star-store-in-the-uk-heres-what-its-selling/ Amazon opened its first general store in the UK, selling products rated four or more stars by customers and trending items (Photo: PA) Amazon opened its first general store in the UK, selling products rated four or more stars by customers and trending items. But where is it and what items will it sell? Here’s […]]]>
Amazon opened its first general store in the UK, selling products rated four or more stars by customers and trending items (Photo: PA)

Amazon opened its first general store in the UK, selling products rated four or more stars by customers and trending items.

But where is it and what items will it sell?

Here’s what you need to know.

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The newsletter i cut through the noise

Where is the UK’s first 4-star Amazon store?

The American company will open the first 4-star Amazon store outside of the United States at the Bluewater Shopping Center in Kent on Wednesday, October 6.

Amazon launched its first 4-star store in 2018, only selling products rated four or more stars by customers and trending items.

The retailer said the store reflects what its customers regularly buy and enjoy, using data from its online activity to see what electronics, toys, games, books, kitchenware, home products and more are popular with local buyers.

What will the Amazon store sell?

The store will sell a range of products including books, tech and toys, but only those rated four stars or higher by customers and trending items.

It is expected to sell around 2,000 of its most popular and top rated products.

There is a ‘Most Wanted’ section, which features the most popular products in customer wish lists, and digital price tags are used to ensure prices are the same in store and online.

The store also offers displays with products from small business partners of Amazon through its Marketplace operation.

The company said the assortment of products in the store will change regularly as the company’s “curators” will respond to customer feedback and new releases, with product lines scheduled to be updated weekly.

Buyers do not need to have an Amazon account to use the store, but customers will also be able to pick up items ordered online as well as return items without the need for packaging and labels.

Andy Jones, director of 4-star Amazon UK, said it was an “exciting” step for the retail giant.

He told the PA News Agency, “I’ve been working on this for two years, so obviously we’re very keen now to attract customers and see what they think about it.

“The pandemic hasn’t really changed the way we think. We saw that the model worked very well in malls in the United States, so a location like Bluewater made perfect sense to us.

“I think the variety in the store is really important and I hope customers will see something.

“There are the Amazon products they expect but also local products from small vendors, because that’s a huge part of the Amazon business.”

Will other stores open in the UK?

Amazon has not confirmed whether more 4-star stores are already part of Amazon’s UK plans or whether this is an individual trial.

However, after opening its first UK grocery store – Amazon Fresh – in Ealing in March, the retailer has now opened five more stores in London.


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The retail revolution on TikTok https://marketingtanacsadas.net/the-retail-revolution-on-tiktok/ https://marketingtanacsadas.net/the-retail-revolution-on-tiktok/#respond Tue, 05 Oct 2021 21:34:51 +0000 https://marketingtanacsadas.net/the-retail-revolution-on-tiktok/ It’s no secret that the pandemic continues to disrupt the media and marketing industry and force brands of all shapes and sizes to change and reshape their relationship with customers. With many of us stuck at home, Australians consume products differently, turning to online platforms for a more accessible and secure path to purchase, as […]]]>

It’s no secret that the pandemic continues to disrupt the media and marketing industry and force brands of all shapes and sizes to change and reshape their relationship with customers.

With many of us stuck at home, Australians consume products differently, turning to online platforms for a more accessible and secure path to purchase, as well as for inspiration. During the same period, the popularity of TikTok increased dramatically, as it was the most downloaded app in the world in 2020 and continues to be trending in 2021.

One of the effects of TikTok’s increasing audience is its impact on retail and e-commerce. This led to the birth of a new trend called #tiktokmademebuyit, which has over 5 billion views on TikTok. This hashtag lives both on and off the platform as it provides the TikTok community worldwide with access and inspiration from retail brands of all sizes. The content covers everything from fashion shows and new buys to get ready with me videos and product reviews. Already, this hashtag is popular with beauty and fashion designers, and it is quickly spreading beyond the wider TikTok community.

As just over 2 in 3 people on TikTok believe the platform helps them form ideas about brands or products they had never thought of before, according to an EU study on shopping for holidays, the retail industry should take this into account. This trend has made TikTok famous for many retail brands as it pushes consumers through the buying cycle.

Like many things on TikTok, it starts with the For You page, which is designed for discovery. Every day our audience opens the app to discover new brands and find products of interest.

By intelligently using the For You page, brands can generate interest and purchase. The TikTok community is inspired by people they trust, so work with creators to show off your products and increase purchase intention. TikTok’s suite of advertising products are designed for all stages of the customer journey, including conversion, with brands able to leverage unique benefits to their advantage and drive valuable community actions to destinations such as a website or an application. To help drive sales on the platform, recently at TikTok World, the team launched TikTok Shopping, a new suite of advertising tools that will help brands harness the phenomenon of commerce on TikTok. A key part of the product is the storefront tab, a new asset to help brands be a part of the platform retail revolution. Its functionality synchronizes product catalogs and links them directly to an online store during checkout.

But how can brands do it differently on TikTok?

The upward trend in community trade
Community commerce is when the TikTok audience actively discusses the product already authentically on TikTok. According to Australia Post’s “Ecommerce Industry Report”, online shopping growth last year exceeded 57% year-over-year in terms of spending on online goods, and with more Aussies buying online than ever before – around 4 in 5 households buying online in 2020.

Forward-thinking brands are expected to capitalize on this growth, while demonstrating how they are meeting consumers’ expectations of what it means to be a good business in 2021 and beyond. As a result of these changes, the old marketing strategy manual is becoming increasingly irrelevant as brands have to look for new ways to reach the audience they want. As business performance goals vary, TikTok offers a suite of products to help drive business results.

To be successful, marketers must explore new possibilities for an audience that asks for something different. Maximizing your presence on TikTok is a mixture of art and science, and taking a holistic approach is wise. Leveraging a unique blend of organic beats, paid peaks, and authentic designer partnerships allows for ongoing and meaningful engagement with your audience and builds community.

Australian streetwear retailer Culture Kings is known to capitalize on TikTok news, and the brand recently took to the # howwedo90s trend to showcase their latest collection. Culture Kings content regularly shows that they are speaking with their community, rather than with them, and delving into the power of the platform to raise awareness of their products with some videos generating over a million views.

TikTok’s audience examines simple things like meaningful designer partnerships, the brand’s goal of being clear in content, and a convenient buying path. Using Creators is an easy way to authentically display yourself on TikTok and can serve as a vehicle to connect your brand to the community. This is exactly what The Athlete’s Foot did, as the brand leveraged the creators as part of its “Katch The Kayanos” campaign activity.

Designed for TikTok, the campaign reinvented the For You page as a virtual running track. Australians invited to ‘Katch the Kayanos’, for a chance to win the ASICS Gel-Kayano 28 shoe, browsing their feed and finding @sarahmagusara wearing them. After finding Sarah, the community was able to enter to win a new pair of shoes.

As the community browsed their For You page, the ad placements acted as signposts with various In-Feed ads encouraging viewers to keep following Sarah to run to the finish line. Those who reached the final ad placement then had the chance to win a pair of the new ASICS Gel-Kayano 28.

Authenticity made the success of this campaign. ASICS was successful in leveraging Sarah’s profile and her key ad placement to keep the community engaged and entertained.

This campaign was carried out for The Athlete’s Foot both on and off the platform. On TikTok, “Katch the Kayanos” had an impressive 8.5 million impressions, with an average click-through rate of 4.8% and a strong engagement rate of 5%. Outside of the platform, The Athlete’s Foot saw the shoe’s total sales increase 9.9% year-over-year. The addition of this new TikTok campaign to the marketing mix greatly contributed to these results.

#tiktokmademebuyit
TikTok’s storytelling and content structure are designed for ease of discovery, so it’s no wonder that 83% say TikTok played a role in their buying decisions, according to an EU study on holiday shopping. Whether it’s a branded game or a direct conversion, TikTok is influencing the conversation about what consumers are buying.

On the TikTok platform, the #tiktokmademebuyit trend is getting stronger and stronger. It’s a gold mine for brands because it shows genuine and authentic connections with their products. Time and time again, products sell out as creators passionately discuss their benefits on the platform with their community. Often times, the TikTok community will post about how an influencer got them to buy a product. This happens in several industries; from beauty to food. With everything from out of stock Maybelline mascara to a global shortage of feta pasta, or even a rapid increase in skateboard sales, all owed to TikTok.

The TikTok community continues to engage after purchase and share recommendations in what can be called digital word of mouth. Online shopping is second nature to them. Last year, when Hannah Schlenker wore the American Eagle sub-brand Aerie leggings in a video, it drew thousands of comments from people asking where they could get a
pair. While the brand didn’t ask Hannah to create the content, they reaped the benefits as the product sold out quickly and continues to be one of the most talked about products in 2021.

There are a few simple tips for brands looking to use TikTok to connect with their customers to ensure they are successful. The community is looking for a few key things, including transparency and brand authenticity, to find out what’s hot in the retail world and want real opinions from other consumers. In a crowded market, forward-thinking brands will look to include a range of tactics to engage TikTok audiences and work closely with creators to speak directly to TikTok audiences.

For more information on TikTok, register here: https://bit.ly/2ZHbWzh

Do you have something to say about this? Share your views in the comments section below. Or if you have any news or information, drop us a line at adnews@yaffa.com.au

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We had to buy, sell or merge to compete https://marketingtanacsadas.net/we-had-to-buy-sell-or-merge-to-compete/ https://marketingtanacsadas.net/we-had-to-buy-sell-or-merge-to-compete/#respond Mon, 04 Oct 2021 23:14:00 +0000 https://marketingtanacsadas.net/we-had-to-buy-sell-or-merge-to-compete/ PHOENIX – While the decision to sell the nearly 90-year-old family grocery store in Arizona is obviously a personal one for him, Edward “Trey” Basha, president of Bashas’ Family of Stores, said it was ultimately a business decision to ensure the future of the company and its employees. “What we found was that the biggest […]]]>

PHOENIX – While the decision to sell the nearly 90-year-old family grocery store in Arizona is obviously a personal one for him, Edward “Trey” Basha, president of Bashas’ Family of Stores, said it was ultimately a business decision to ensure the future of the company and its employees.

“What we found was that the biggest players in the market, those with a national footprint, had better access to products (during the pandemic). So we knew we had to buy, sell or merge, that we had to evolve in order to continue to be relevant to continue to compete, ”Basha told ABC15 in an interview Monday afternoon.

“And so when we were approached by Raley’s they seemed to fit very well, first and foremost, because it was a family business,” he said.

Bashas announced in a press release last Friday that it would be sold to Raley’s Family of Fine Stores, a regional grocery chain based in California with stores primarily located in northern California and Nevada. The agreement has been officially signed and is expected to be finalized by the end of the year.

Basha said Raley’s management team contacted them about 14 months or so.

“It wasn’t something we were looking for. They approached us unsolicited,” he said. “With the pandemic and the pandemic buying and our difficulty in obtaining products, it really opened our eyes to what we need to consider going forward.”

He added that the business was “financially sound” and that it was about purchasing power and access.

As part of the deal, Basha said all Bashas brand stores, including AJ’s Fine Foods and Food City, will remain open and unchanged. So for customers, they shouldn’t notice any major changes, immediate or not, he said.

Current employees and management would also continue to work with no change in pay or benefits, he said. Bashas’ distribution center and headquarters would also remain in Chandler.

He also said that Raley’s is committed to developing the Bashas brand, although no immediate details have been released. He also said he didn’t expect Raley’s to have its branded stores in Arizona.

In its own statement on Friday, Raley’s said, “We think Bashas is a great choice. Their business performance is strong and their values ​​align with ours. This announcement expands our presence in two new states and four tribal nations. , strengthens our ability to compete and further differentiate our position in the market. “

The valley is home to several grocery brands, including Fry’s Food Stores, which is part of Kroger, Albertsons, Safeway, Sprouts, Trader Joe’s, Natural Grocers, Aldi, Walmart, Target, Costco, Sam’s Club and a number of international markets. .


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Financial planning is for everyone, not just the rich https://marketingtanacsadas.net/financial-planning-is-for-everyone-not-just-the-rich/ https://marketingtanacsadas.net/financial-planning-is-for-everyone-not-just-the-rich/#respond Mon, 04 Oct 2021 07:09:54 +0000 https://marketingtanacsadas.net/financial-planning-is-for-everyone-not-just-the-rich/ WORDS ABOUT WEALTH Martin hesse Not that long ago, “financial advice” was essentially a euphemism for the aggressive sale of financial products by life insurers. You talk to an advisor or broker if you want to invest or buy insurance. The advisor chose a product from the limited range available, convinced you that it was […]]]>

WORDS ABOUT WEALTH

Martin hesse

Not that long ago, “financial advice” was essentially a euphemism for the aggressive sale of financial products by life insurers. You talk to an advisor or broker if you want to invest or buy insurance. The advisor chose a product from the limited range available, convinced you that it was right for you, and you signed on the dotted line. The dotted line, in the case of investment products, was a contract that required you to contribute a set amount over a set period of time.

This business model allowed the life insurance company to offer the advisor, who had some product training but needed very few financial skills, a lucrative commission based on the full amount paid over that period. , which was a huge incentive for the advisor. sell as many products as possible.

It was a recipe for disaster: Advisors mis-sold large-scale financial products because they were operating in their best interests, not yours.

Many things have changed. Investment has become more democratic thanks, among other things, to the emergence of the asset management industry, which offers a bewildering choice of non-contractual collective investments. And it has become easier to invest directly in the stock market, through accessible and low-cost online platforms.

Importantly, regulators have cracked down on the advice and sale of financial products, through the Financial Advisory and Intermediary Services Act 2002 and, more recently, the Fair Treatment of Clients regime. This made it more difficult for an advisor to sell you a product without first properly assessing your situation and financial situation.

However, the scenario I described at the beginning persists. There are still far too many advisers who have minimal qualifications and are, to put it bluntly, little more than salespeople.

Lucky for you, the consumer, a new generation of advisors has elevated financial counseling to a profession – where it should have been in the first place. The financial planner (and I will use this term to distinguish such a person from a regular advisor) has a postgraduate degree, provides a level of service similar to what you would expect from a family doctor or lawyer , and is bound by a professional code. They are someone you can build a long-term relationship with and who acts in your best interests to help you reach your financial goals.

The top echelon of financial planners in South Africa has the internationally recognized designation of Certified Financial Planner (CFP) and is a member of the Financial Planning Institute of Southern Africa (FPI).

David Kop, Executive Director: Relevance to REIT, dispels the seemingly widespread perception that financial planners are only for the rich.

Kop says, “Our vision is simply ‘professional planning and advice for everyone’. One of the myths is that financial planning is for the rich only, and you should only start engaging in financial planning when you have the money. But the reality is that anyone can engage with a financial planner. Financial planners can be paid in a number of ways – it can be by charging a fee or earning a commission on a product. The first point, then, is to understand how your financial planner is paid and if this is something that you are comfortable with. With around 4,700 CFP professionals in South Africa, you will find someone who will meet your needs.

Kop says financial planning involves developing a financial plan that’s unique to you and designed to help you reach your long-term financial goals, but is flexible enough to adapt to changing short-term circumstances.

“Your financial plan is a working document that needs to be regularly reviewed and updated over the course of your life – you could have a new baby, you could change your goals. Covid hits, and all of a sudden your travel plans go out the window, and now you’ve saved that jar of money, so what else can you use it for?

“A lot of people think financial planning is about planning for retirement and yes, planning for retirement is part of your financial plan. But as you travel, there are other things that are going to happen. Your kids might want to go to college someday, or you might want to take your partner on a romantic trip to Paris, for example. So there are certainly milestones that your financial plan will have to meet, ”says Kop.

A planner can be likened to a general practitioner: while the planner should consider all of your financial needs, he can refer you to a specialist if necessary.

Kop says, “The field of financial planning is so vast that it’s almost impossible to be an expert in everything. So very often the role of a financial planner is to be your coach and guide and help develop your plan and then work with other professionals to help you implement that plan. However, the planner must have sufficient financial knowledge that if he or she refers you to a lawyer to help you draft your will, for example, the planner will be able to say how the will you have drafted fits in. your overall plan. “

What are the telltale signs that an advisor is not working in their best interests?

“You have to be aware that financial planning is not about the product. The product is a tool that a planner will use to help you achieve your goals. So if you find that the advisor’s conversation with you is all about the product and not you, that’s probably the first tell-tale sign that someone is just there to sell you a product.

“Financial products are vitally important and necessary in our ecosystem, but from an advisory and planning standpoint, the first step is to know yourself better: what you want to achieve, what your goals and your goals are. dreams. Then the planner will apply his skills in order to achieve your goals. If this is the approach your planner takes, you know you are on a financial planning journey. But if the approach is just trying to get you to buy a product and worry about advice second, then you’re in a product sales environment, ”says Kop.


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Georgian Cannabis Industry Harsh Over New Products | New https://marketingtanacsadas.net/georgian-cannabis-industry-harsh-over-new-products-new/ https://marketingtanacsadas.net/georgian-cannabis-industry-harsh-over-new-products-new/#respond Sat, 02 Oct 2021 00:15:04 +0000 https://marketingtanacsadas.net/georgian-cannabis-industry-harsh-over-new-products-new/ ATLANTA (CBS46) – New products attract curious customers to ATLRx in Atlanta. Management said they were trying to keep up with demand after they recently started selling cannabis compounds new to the market and new to Georgia. “When we talk about the new buzz, they’re all called cannabinoids, so they’re different compounds from cannabis,” said […]]]>

ATLANTA (CBS46) – New products attract curious customers to ATLRx in Atlanta.

Management said they were trying to keep up with demand after they recently started selling cannabis compounds new to the market and new to Georgia.

“When we talk about the new buzz, they’re all called cannabinoids, so they’re different compounds from cannabis,” said store district manager Griffin Walter-Bailey.

Popular new products are known as THC-V, THC-O and HHC. You can buy THC-V and THC-O in the form of gum and vaping and HHC in the form of vaping. Eighteen year olds can buy anything from the store except vaping products. These are only sold to people 21 years of age and older.

“With THC-V, it’s more like the caffeine equivalent of cannabis,” Walter-Bailey explained. “One of our owners calls it weederall. I think that’s a good term for that.”

“THC-O is a bit heavy, it can be a bit cerebral at higher doses,” he explained.

Mike Lindenmayer stopped by the store for the first time to try some products, including THC-O.

“I’m a writer and I’ve heard it’s pretty good for creativity, so I’m going to sit down and try it out tonight,” he said.

As for another new product that is growing in popularity, Walter-Bailey said, “HHC is really similar to THC in terms of effects.”

“This one is more potent than the other products and is the closest product we sell to the traditional Delta-9,” he added.

Besides offering effects similar to medical marijuana, THC-O and HHC can also give you a legal high.

Walter-Bailey said all the products they sell are legal under the 2018 Federal Farm Bill.

“I called it a legal vacuum, but to be bluntly honest, I think we’ll see federal decriminalization before we see something like this go away,” he said.

New products do not come without some hiccups.

“Because we don’t have a lot of experience, it’s really a market that is wary of buyers because buyers can potentially cause big problems,” said Gaylord Lopez, executive director of the Georgia Poison Center.

“People don’t talk to healthcare professionals when they buy these kinds of products,” he said. “These products are not covered and have not been certified for safety by the FDA.”

The poison control center has received calls about side effects in adults and children who have accidentally ingested other compounds. Lopez therefore advises people to proceed with caution.

“If you want medical advice on a product that is essentially a drug, you have to seek it from a professional,” he said.

ATLRx sends clients home with information sheets on the correct dosage.

“We want everyone to be well prepared for what’s going to happen,” said Walter-Bailey. “I don’t want someone to have a candy and an hour later they’re freaking out.”


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Girl Scouts selling nuts and candy this fall https://marketingtanacsadas.net/girl-scouts-selling-nuts-and-candy-this-fall/ https://marketingtanacsadas.net/girl-scouts-selling-nuts-and-candy-this-fall/#respond Fri, 01 Oct 2021 15:24:52 +0000 https://marketingtanacsadas.net/girl-scouts-selling-nuts-and-candy-this-fall/ On October 4, local Girl Scouts entrepreneurs will begin in-person sales by offering nuts, candies and food magazines to Girl Scouts supporters through the Girl Scouts of Northern Illinois fall produce program. The 2021 lineup includes fan favorites like Mint Treasures and introduces new ones like Caramel Apples. Fall 2021 in-person products are $ 5 […]]]>

On October 4, local Girl Scouts entrepreneurs will begin in-person sales by offering nuts, candies and food magazines to Girl Scouts supporters through the Girl Scouts of Northern Illinois fall produce program. The 2021 lineup includes fan favorites like Mint Treasures and introduces new ones like Caramel Apples.

Fall 2021 in-person products are $ 5 to $ 10 and include: Girl Scout Uniform Pewter with Mint Treasures; Christmas box in the shape of a bunny with luxury pecan clusters; Whole cashews with sea salt (can); Caramel apples (box); Trail mix with peanut butter (bag); Dark chocolate peppermint pretzels (bag); English butter caramel (box); Deluxe Pecan Bunches (box); Dark chocolate caramel capsules with sea salt (box); Mint chocolate penguins (box); Sweet and savory mixture (can); chocolate covered raisins (box); Peanut Butter Bear (box); Peanuts with dill pickle (box); Fruit slices (box).

The fall produce program teaches Girl Scouts to skillfully navigate the virtual marketplace. These budding entrepreneurs are learning how to build a website and cultivate an entrepreneurial spirit. Each entrepreneur personalizes his own site by:

• Show their goal and what they want to gain;

• Writing a description or creating a video to explain to clients how the funds won will be used;

• Adding their favorite image;

• Provide means for customers to securely login to products using website, email, text, social media, QR code or printable business cards;

• Creation of their own personalized virtual avatar.

Customers can order items from individual Girl Scout websites. Each customer can order, pay for, and receive direct shipments of items, with Girl Scout receiving full credit for the purchase. These young entrepreneurs started offering fall products virtually on September 14th and can choose to sell in person with parental permission and following all Girl Scout health and safety rules from October 4-23.

Visit Girl Scout’s virtual store for more products ranging from $ 5 to $ 20, available exclusively online. Interested customers can contact a local Girl Scout for these fall products. To support a local Girl Scout’s small business, customers can call the Northern Illinois Girl Scout Product Program hotline at (847) 214-9295, email cookies4you@girlscoutsni.org, or visit www.girlscoutsni.org/buynutscandymags.

Through the Girl Scout leadership experience, entrepreneurs see a direct benefit in any product they win. They decide how to use their profits to fund their own adventures. They will work together in person or virtually with their friends – creating their first official meeting room – to share sales ideas, have fun, and collaborate on how to spend the profits on what they want to do. Girl Scouts offers the online tools they need to be successful, as well as the skills and in-person training to raise the next generation of successful entrepreneurs and community leaders.

Funds earned through the Fall Product Program help troops get started in the fall, well ahead of the Girl Scout Cookie Winter Program. Both programs teach important skills and help troops fund service activities and projects.

Girl Scouts of Northern Illinois serves 16 counties, including some or all of Boone, Carroll, Cook, DeKalb, DuPage, Jo Daviess, Kane, Kendall, Lake, LaSalle, Lee, McHenry, Ogle, Stephenson, Whiteside and Winnebago. To volunteer, reconnect, donate, or join, visit www.girlscoutsni.org or call (844) 476-4463.


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From the sale of goods to the sale of Jesus: the advertising man of God https://marketingtanacsadas.net/from-the-sale-of-goods-to-the-sale-of-jesus-the-advertising-man-of-god/ https://marketingtanacsadas.net/from-the-sale-of-goods-to-the-sale-of-jesus-the-advertising-man-of-god/#respond Fri, 01 Oct 2021 00:12:22 +0000 https://marketingtanacsadas.net/from-the-sale-of-goods-to-the-sale-of-jesus-the-advertising-man-of-god/ It was when Sydney publicist Tom Glynn was at the top of his game, working for the prestigious agency J Walter Thompson, that he decided he wanted to move from selling products to selling a no one, Jesus Christ. High school dropout and son of an (illegal) SP bookmaker began his advertising career as a […]]]>

It was when Sydney publicist Tom Glynn was at the top of his game, working for the prestigious agency J Walter Thompson, that he decided he wanted to move from selling products to selling a no one, Jesus Christ.

High school dropout and son of an (illegal) SP bookmaker began his advertising career as a messenger at the age of 15 – six years before he became a Christian.

He thrived in the tough competitive atmosphere and rose through the ranks to work as an account manager for top agencies in Singapore and London before returning to Sydney.

During his heyday, Glynn worked with dozens of blue chip companies and several brilliant Australians who rose to fame, including social critic Donald Horne, restaurant critic and arts chef Leo Schofield, social science researcher Hugh Mackay. , publisher Richard Walsh, novelist Bryce Courtney and artist Ken Done.

In fact, it was Mackay, changing his entire understanding of how advertising works, that triggered Glynn’s career transition to “selling Jesus”.

“I was brought up to think of advertising in military terms – we used words like strategy, objectives, execution, targets, etc.,” writes Glynn in his autobiography, The advertising man of God.

“This seemingly aggressive approach has been described by Hugh as the ‘injection’ model of communication, where you think your message is rather than a potent drug and the medium is the syringe you use to inject your message into the brain. of your unsuspecting person. public. “

“It’s not what the message does to the audience, it’s what the audience does with the message.” – Hugh Mackay

The only problem with the injection theory is that it doesn’t work, he’s been told, and people don’t change their minds in response to every persuasive message that reaches their brain.

The power of advertising, according to Mackay, lies in the audience, not in the message. “It’s not what the message does to the audience but what the audience does with the message that determines the outcome of the communication,” Mackay said, in a memorable saying that Glynn found “mind-blowing.”

This meant that effective communication began by entering the minds of the public, discovering their attitudes and predispositions, as people see the world through the filter of their beliefs and seek to reinforce those beliefs.

“At this moment [the 1970s] – and perhaps even today – the “injection model” of communication was alive and well in the Church, ”writes Glynn.

“I remember a dedicated and well-meaning deacon saying that all we had to do was get people to read tracts and they would become Christians. If only it was that easy!

Armed with Mackay’s ideas that effective communication must begin with a sympathetic understanding of the audience, Glynn was able to see how churches need to change their style of communication.

“The Church must enter into the point of view of the community and work from it, as if it were the Church’s own,” he writes.

“For example, the Church must understand ‘generation of experience’ (where ‘being, doing, feeling and experiencing’ trump ‘saying’ and ‘authority’).

Mackay’s insistence that by far the most effective channel of communication was personal relationships held an important message for the Church, he believed.

“A lot of churches and groups think they need to go out and have a big publicity campaign, but the best way is person to person. But unfortunately we are not equipped to do it effectively, so it is a challenge, ”he said. Eternity in an interview.

“Advertising is primarily used to confirm that you’ve purchased the right product or service. it’s not very effective at converting people to the way you think.

Like most children of the 1940s and 1950s, Glynn attended Sunday School, Christian Endeavor and the Boys Brigade in Inner West Sydney, but did not dedicate his life to Christ until he was 21 years old.

It happened on a camping trip when he took three books with him: the Bible; Basic Christianity by John Stott; and a book of sermons by a very influential American liberal Baptist preacher in his day, Harry Emerson Fosdick.

Glynn writes: “I had time to reflect, after which I finally accepted Jesus, not because of my sins and as a path to heaven, but because of his life, his ministry, his death and resurrection, and as the One to follow. I was also impressed by the followers of Jesus, who had witnessed his resurrection and continued to claim that he was the Son of God. They kept the faith in the face of death. I was also impressed by Saint Paul with his dramatic and overwhelming conversion on the road to Damascus, and with his letters to small churches in difficulty in Asia Minor. “

“I finally accepted Jesus, not because of my sins and as a way to heaven, but because of his life, ministry, death and resurrection, and as the One to follow.” – Tom Glynn

Glynn came back from the camping trip a changed person. After apologizing to his mother for a myriad of domestic sins and being baptized, he “threw away [him]in a new mission – to bring knowledge of advertising / marketing to the Church ”.

So, at the age of 32 and with 16 years of experience in the advertising game behind him, Glynn courageously opened his own advertising agency – with a burning desire to help Christian ministries and charities survive. a period of high interest rates and declining donations using the principles and techniques of modern advertising.

With the opening of Tom Glynn Advertising (TGA) in 1974, he paved the way for a new business model that provided advertising consulting services for a monthly fee.

“At that time, the idea of ​​an outside organization dealing with fundraising for client advertising marketing was quite unique. They used to use us for a one-off job, where we either design a better head for them or do an annual report and then you wouldn’t see them for a year, ”he says. Eternity.

“What I created was a model that a lot of companies were using then, which was a consulting firm, but mine was based on a paid monthly fee and it was an innovation.”

One of his most precious “raindrops from heaven” was the director of the Christian bank who agreed to lend him enough money to start the agency even though he only had two clients, the Anglican Home Mission Society (now Anglicare) and the League for the Bible.

Although it became known as a Christian agency, TGA flourished and in 1975 Glynn orchestrated a very successful but somewhat controversial television campaign for US giant Thomas Organs (whose Australian distributor was Open-Air Ministries). It starred the flamboyant American pianist Liberace, with the filming taking place in his Las Vegas home, with chandeliers.

Despite the backlash from a client, the Australian Council of Churches, the Liberace campaign put TGA on the map and paved the way for 14 years of success serving a who’s who of Australian Christian organizations throughout. by filling the coffers with regular business customers. He sold TGA in 1989, but remained in the industry in various capacities for another two decades.

Now 80, Glynn says Eternity that by sitting down to write his autobiography, he had three goals in view. The first was to encourage Christian organizations to be more professional in their communications.

Second, he wanted to describe his struggle with depression, which went untreated for a long time when he was at the peak of his career.

And finally, he wanted to write about his experiences of surviving in an industry that was not sympathetic to the Christian message.

“I was looking for outward escapes – going on vacation, going to the Sydney healing service at the cathedral, growing up, praying.” – Tom Glynn

In his candid descriptions of his struggle with depression, Glynn writes that he kept it a secret for over 20 years, hiding behind his extroverted “bushy tail” mask and feeling too embarrassed to talk about it.

It had to do with his struggle to cope with rejection – ironic since he was in a business where rejection was inevitable and frequent.

He sought theological answers, but continued to struggle with what he believed was a midlife crisis that made him dread going to the office on Monday morning.

“I was looking for outside escapes – going on vacation, going to the healing service in Sydney at the cathedral, growing up, praying,” he says. Eternity.

“Too many Christians thought that all we had to do was pray and read the Bible and trust God and you will be healed. But when you have this serotonin that doesn’t work very well, it doesn’t matter.

After hitting a crisis where he felt suicidal during the Australia Day long weekend in 1985, Glynn found the right psychiatrist, who diagnosed him with a genetic condition and told him to prescribed antidepressant medication, which relieved symptoms.

Glynn comments, “As CS Lewis said, it is God’s foghorn for us when we are in pain. And when we’re in pain, it’s a terrible time, but if you go through it, you look back and say, ‘Well, I’ll give thanks to God. It helped me in my understanding of spirituality and growth. So yes, terrible weather, terrible weather. Unless you’ve been clinically depressed, you have no idea.


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