Online marketing – Marketing Tanacsadas http://marketingtanacsadas.net/ Sun, 10 Oct 2021 22:54:55 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://marketingtanacsadas.net/wp-content/uploads/2021/06/icon-91.png Online marketing – Marketing Tanacsadas http://marketingtanacsadas.net/ 32 32 Claudine Patel of the post-consumer brand on the importance of diversity of thought in driving disruption https://marketingtanacsadas.net/claudine-patel-of-the-post-consumer-brand-on-the-importance-of-diversity-of-thought-in-driving-disruption/ https://marketingtanacsadas.net/claudine-patel-of-the-post-consumer-brand-on-the-importance-of-diversity-of-thought-in-driving-disruption/#respond Sun, 10 Oct 2021 16:00:00 +0000 https://marketingtanacsadas.net/claudine-patel-of-the-post-consumer-brand-on-the-importance-of-diversity-of-thought-in-driving-disruption/ One thing has become clear amid the pandemic is that digital adoption rates have skyrocketed and DTC has become the new normal. The need for brands to continuously innovate to deliver value to consumers in different ways, every day, is only intensifying. To be successful, cohesive online and offline experiences are needed, and brands are […]]]>

One thing has become clear amid the pandemic is that digital adoption rates have skyrocketed and DTC has become the new normal. The need for brands to continuously innovate to deliver value to consumers in different ways, every day, is only intensifying. To be successful, cohesive online and offline experiences are needed, and brands are quickly developing new strategies to reimagine what the future of CX will look like.

To do this, brands must bring in disruptive thought processes to refresh internal culture, while using the best of art and science to push for breakthrough experiential innovations. This process requires original thinking applied to everything from rigor around skills to unique partnerships that take advantage of cutting-edge technology.

For this reason, I thought it would be helpful to speak to someone who has demonstrated a passion for breakthrough innovation and significant disruption throughout their career, as well as more recently in their new role as CMO. by Post Consumer Brands. Claudine Patel is a marketing rockstar who created defining moments for some of the world’s biggest brands including: Coca Cola, Reckitt, Kellogg’s and Kraft Foods (now Mondolēz). Here’s a summary of our conversation:

Billée Howard: Great to chat, Claudine. Tell me about your new role and your vision for bringing major disruption to a 150 year old brand. You and I discussed the importance of mindset in the process. Can you also tell me about it specifically?

Claudine Patel: Happy to talk, Billee. I am the new Marketing Director for Post Consumer Brands. I’m three months away and delighted with this new role. I work with a lot of great talents, a lot of people who have been at the Post Office for a long time and who teach me the history of brands. I think it’s super exciting.

What really excites me is helping the team continue our growth agenda in the years to come. We want to push our heritage brands, many of which are truly iconic in the industry, into new spaces and places that we want to be. I really think about the strategy and focus on modernizing the way we market from a brand perspective, and even down to the way we execute. I think the thing with the disruptions, it really comes from the culture, because more than anything, it’s really the people behind the scenes who do a lot of what matters. I reflect on how we drive culture as a way to catalyze disruption. I am all for building a spirit of growth. I love to learn not only from our organization, but to be inspired outside of the category and outside of the category. For example, the tech and retail industries disrupt the landscape we learn from in many ways. I think diversity of thought is something we really need to embrace, and it’s a topic that I’m very passionate about.

I’m trying to expose myself and the team to new ways of thinking about how other industry leaders and how other insurgent brands plan to disrupt the landscape and take a part of it. their cultural inspiration.

Howard: It’s really exciting. I know one of the main reasons they brought you in was not just your vast CPG experience, but because you are known to be daring enough to try new and innovative things. Tell me about how you plan to improve capabilities and bring more rigor to the marketing organization to push the boundaries of marketing innovation?

Patel: Throughout my career, I have always been passionate about finding new ways to be revolutionary in the way we drive innovation, in marketing and branding. I always come back to diversity of thought. The teams I have worked and led with in the past have all helped and shaped the way I think. This is why I come back to why it is so important to always keep an open mind in terms of learning and inspiration from others. If I go back to my experience at Coke over 20 years ago, this is where I really learned the art and science of marketing.

Marketing is sometimes approached as an art form, where it’s all about creativity. How are we inspired by what is happening in the market culturally? However, I think it must be bigger than that. This is really how marketing and innovation should act in the service of the company. That’s how I always like to approach it. The scientific part is just as important. What are the right KPIs that will drive the business, where can marketing be a part of influencing? I think we really focus on the main levers that we need to activate and then refine how we measure success so that we can continue to iterate and learn. I believe you can only be better if you have numbers attached to the implications of how you are going in the market.

I also think that art and science in the past was really focused on a lot of data that was more historical. You were looking at the KPIs that measured the success of how your creative campaigns came to life, how you performed in the market, in retail, and things like that. It was all you could get from traditional ways of looking at KPIs, like Nielsen. If you look at it today I think the science part has become a lot more dynamic which it sure wasn’t 20 years ago. Real-time learning, first-party data, thinking about consumer experiences through the lens of what you can get from your CRM. I think that’s probably what has changed the most.

Howard: Very interesting. With that in mind, we talked about the future of the store and also discussed more broadly what the new CX continuum looks like, the need for a cohesive online and offline strategy. What should people be thinking about in relation to this in 2022?

Patel: The online and offline world has changed so much. I think Walmart is a great example of how they were inspired by DTC companies. They also use technology a lot to inspire their in-store experience. Ultimately, when it comes to the offline world, there’s a lot of learning from the online space around two things.

The first is how to simplify the shopping experience? How do you use the data you have from digital shelves and the digital shopping experience to bring much more simplicity to the store? I think that’s a way of thinking about how you help shoppers navigate offline when they walk into the store and figure out what they want to buy and what they want to choose. The other thing is, how do you take inspiration from the tech world and the DTC world again and really uplift the brand experience in the store? I think these two things can teach you what’s really important. You also need to make sure that the brand’s experience in the offline world is extremely consistent with how it presents itself in both spaces. I think more and more retailers will see it, as will Walmart. The other retailer that has really fascinated me recently is Camp, the children’s experience store. I think they’ve done a really good job bringing the kids’ in-store experience and the way they present themselves online to life. At Post, we hope to partner with our retailers to create cohesive brand experiences across both areas and improve customer experiences both offline and online.

Howard: Can you share good practices or thoughts on innovative partnership strategies?

Patel: In fact, I’ve been quite impressed with some new partnerships that are pushing traditional boundaries, including the Casper and West Elm Association. I think it’s a great partnership because Casper wanted to reach offline consumers and really increase the scale. What I love about their very powerful partnership is how they brought the offline experience to the real world where you can touch, smell, lie on their mattresses and really experience it before. to buy. I think that was also very smart for West Elm as it helps them improve the in-store experience today. Casper is a wonderful brand if you want to attract the millennial cohort into your business, so it helps them in the long run as well. I think part of their roadmap is to grow into boutique hotels and expand their brand image. Blending experiences and bringing them to life, in both online and offline worlds through unique and mutually beneficial partnerships. I think it’s pretty amazing and something we’re going to see a lot more.


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Search Marketing Experts is a notable name in the global digital marketing industry headquartered in Los Angeles, California https://marketingtanacsadas.net/search-marketing-experts-is-a-notable-name-in-the-global-digital-marketing-industry-headquartered-in-los-angeles-california/ https://marketingtanacsadas.net/search-marketing-experts-is-a-notable-name-in-the-global-digital-marketing-industry-headquartered-in-los-angeles-california/#respond Sat, 09 Oct 2021 15:32:00 +0000 https://marketingtanacsadas.net/search-marketing-experts-is-a-notable-name-in-the-global-digital-marketing-industry-headquartered-in-los-angeles-california/ America’s Best Digital Marketing Platform for Top Brand Brand Marketers, Web Developers, Web Designers, SEO Experts, Content Writers, PPC Specialists, and SMM Providers Los Angeles, CA: Search Marketing Experts was founded in 2007, founded in the southern city of California. SME is a well-known digital marketing platform in Los Angeles that offers complete online marketing, […]]]>

America’s Best Digital Marketing Platform for Top Brand Brand Marketers, Web Developers, Web Designers, SEO Experts, Content Writers, PPC Specialists, and SMM Providers

Los Angeles, CA: Search Marketing Experts was founded in 2007, founded in the southern city of California. SME is a well-known digital marketing platform in Los Angeles that offers complete online marketing, website design and brand optimization solutions. It provides exceptional solutions to your most complex digital problems.

With over 15 years of experience, Search Marketing Experts has extended its online platform with comprehensive services for your online business. SME now offers exclusive, goal-oriented, results-oriented and well-planned marketing services. In recent years, the platform has become extremely popular due to the increased use of online services.

SEO and content marketing services are the main strengths of the platform. The former includes top notch facilities including website SEO, national SEO, external SEO, white label SEO, deep keyword research, SEO auditing, and backlink auditing. Meanwhile, content writing services include article writing, blogging, resume writing, Wikipedia profiling, eBook writing, website content writing, and public relations writing. .

The main strengths of digital marketing and website optimization services include SEO, Paid Marketing, PPC, Email, Content, SMM and ORM services.

Our achievements underline and value the praise of our customers:

The Search Marketing Experts platform has become a respected name in today’s digital world. Customers and competitors alike approve of excellent SMB digital marketing and website optimization solutions for online businesses. On top of that, this US-based online platform enjoys its place surrounded by top-tier customer base. Major players in the customer circle include tech and e-business marketing affiliates like Google Analytics, Google Keyword Planner, SEMrush, and SpyFu.

Additionally, leading North American PPC campaign agencies have confirmed and applauded the Search Marketing Experts platform. Over the years, digital marketers and SEO experts have joined forces to run terrific pay-per-click campaigns for startups and businesses. These brand awareness gains have been applied through Google Shopping, Google Analytics IQ, display advertising, mobile marketing and video advertising.

In addition, Search Marketing Experts is recognized and is a permanent member of the Google Partners program. SME experts have achieved huge milestones and prestigious accolades under his name. An elite group of global customers endorse the company, making it an excellent choice for clients looking to purchase first-class e-commerce marketing services, exceptional digital marketing, website optimization and brand profile creation. GoodFirms and Clutch called it a reputable online SEO platform for ambitious entrepreneurs and businesses.

Our unique digital business services to cover all of your brand’s leading permissions and triumphant international reach include:

  1. SEO services:

Search Marketing provides its clients with top notch search engine optimization services. Over the years, the battle to get to the top of the SERP rankings has become the main brawl between brands online. One of the main reasons is that small business SEO specialists now offer complete optimization solutions that cover everything. Some of the best SEO equipment from search marketing experts include website SEO, business SEO, nationwide SEO, outsourced SEO services, white label SEO services, search for SEO keywords, SEO competitor analysis and much more.

  1. Branding:

Search marketing experts offer great services to improve your brand image online. Also, it helps your online business increase its value and credibility with customers and competitors. All in all, branding a business is about bringing your best reputation to the world through awesome marketing, optimization, and exceptional ecommerce services.

  1. SMM Services:

Social media marketing has become the mainstream medium for promoting your business and brand online. No business on the planet can survive now if it does not firmly maintain its grip on the most powerful user-based network medium. Search Marketing Experts don’t hold back, but provide exceptional SMM services just like any other social media marketing agency would.

In addition, SMM services have many benefits for your business. This includes increased branding, improved SERP rankings, more inbound organic traffic, increased conversion rates, good brand loyalty, and more.

  1. Content Marketing:

Search marketing experts take content marketing seriously because it’s king, according to Bill Gates’ statement. Without question, content is the number one connection frequency between you and your potential customers. Also, it helps you attract more organic traffic if your web copies are compelling enough to grab everyone’s attention. The best SME platform content facilities include blogging, article writing, product descriptions, service page writing, guest blogging services, and Wikipedia writing services.

  1. PPC and paid marketing:

Search marketing experts cannot ignore the importance of a PPC campaign and its productive effect on your brand. Pay per click helps you get instant results, contributes to higher organic traffic to your website, and is automatically optimized even with abrupt changes in the algorithm. It also plays a huge role in brand recognition, targets potential customers and generates high quality leads.

In addition to PPC, the SME platform is best known for providing top notch paid marketing services. The list includes creating ad copy, Adwords PPC account setup, Facebook advertising, LinkedIn marketing, Amazon marketing, and PPC auditing, to name a few.

Who are the search marketing experts:

Search Marketing Experts was founded in 2007 in Los Angeles, California, United States. With over 15 years of experience in e-commerce marketing and digital business services, SME has grown into a distinguished brand in itself.

It offers complete online marketing and SERP optimization solutions to new startups and long-standing businesses in the commerce industry. Outstanding Online Business Services Include SEO Services, Social Media Marketing (SMM), Content Marketing, Email Marketing, Online Reputation Management (ORM), Paid Marketing (PPC, etc.) and website design services.


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Ivo Doroteia: “At the end of the day, it’s all about clarity” https://marketingtanacsadas.net/ivo-doroteia-at-the-end-of-the-day-its-all-about-clarity/ https://marketingtanacsadas.net/ivo-doroteia-at-the-end-of-the-day-its-all-about-clarity/#respond Fri, 08 Oct 2021 08:30:00 +0000 https://marketingtanacsadas.net/ivo-doroteia-at-the-end-of-the-day-its-all-about-clarity/ The nascent Latin American market has a host of new jurisdictions opening their doors to igaming, but looking closely at how closely they will follow the lead of its European cousins ​​and how pressure from international participants will impact local farming landscapes, Ivo Doroteia, CEO of SportingTech stressed that “At the end of the day, […]]]>

The nascent Latin American market has a host of new jurisdictions opening their doors to igaming, but looking closely at how closely they will follow the lead of its European cousins ​​and how pressure from international participants will impact local farming landscapes, Ivo Doroteia, CEO of SportingTech stressed that “At the end of the day, it’s all about clarity.”

He explains: “Being a supplier and being present everywhere, what we want is to know what is expected. Looking at Colombia it is clear to everyone what you are going to get from this market. ”

The second day of SBC Barcelona Summit, a panel titled ‘LatAm – to what extent will jurisdictions follow the Spanish model? “ – Sponsored by FBM digital systems – took an in-depth look at demographics, player habits and the games themselves in the latAm market to see what information can be used to build the future of slots.

Moderated by Samantha asensi, CEO of Twistycs, the panel, alongside Doroteia, was made up of Roberto Regianini, CEO of FBM digital systems, Alberto Alfieri, co-founder of Jada Gaming, Thomas carvalhaes, Regional Director, Brazil and Latin America at Hero game, and Alberto D’Angelo, CEO of La Tinka.

It was Alfieri which began by examining the still unregulated Brazilian market. Bringing a business perspective, he stressed, “There are so many things to consider here for this delay. Are we close? Well, we’re at least closer. We have about a year to see if the settlement in Brazil will see the light of day. “

Adding to that, Carvalhaes remarked: “To some extent it’s actually frustrating that we don’t yet see regulations in place in Brazil, provided it’s such a huge market – we know there are over 210 million people. . “

“There have been positive signs,” said Doroteia. “The government has been responsive, it has made some changes, so there are new people coming and new positive suggestions. They moved away from the old text model they had and pushed it towards GGR, which will create more appeal for any outgoing investor.

“So there are some good signs at the end of the day, it’s just a matter of clarifying the strategy to be followed.”

Looking at the Peruvian market, D’Angelo revealed that there are high expectations for the regulation, saying he is confident it “is on the right track”.

He added: “We have discussed with possible regulators of the market and its development in the industry and we believe that we will have good regulation and one that takes GGR into account.”

He went on to emphasize the balance between retail and online in the Peruvian market, explaining that within retail you generate jobs, rent out local properties and then have the social side. Meanwhile, mobile is a different experience, “so we are waiting for regulations that take into account the conversion in the retail and mobile environment.”

“We believe that regulation is on its way and we believe that it will take into account the positive elements in European markets and mature markets,” he concluded. “But the most important thing is not to duplicate things that have not worked well in developing markets, and also to consider a growing market like Peru.”

Pressed to know if he thought Peru was following European or Colombian jurisdiction, d’angelo revealed that it was more similar to the latter, while pointing out that Columbia “is 100% marketing online because with all the retail businesses you can only top up your wallet and play online – but I think you can do better than that “.

He continued, “You can issue a regulation that takes into consideration not only retail but also online, controlled money laundering and underage gambling. We think we are looking to Colombia and trying to replicate it. that worked really well.

“It’s a beautiful market, so we positively view the Colombian market as a way to regulate it. “

Ask by Alfieri about his specific Peruvian retail expectations – due to his thoughts on its importance throughout the South American region – d’angelo pointed out: “If you want to be one hundred percent sure that there will be no money laundering, it is very difficult to do, but regulations must identify the customers and the payment prices.

“But you have to take into account that in order to regulate and generate revenue, you have to start taking into account the dynamics of the market and the current operations that operators generate for the growth of the industry. You cannot kill the current operators.

Alfieri added: “I think we all agree here that the real operation of omnichannel regulation and management here is the key, and understanding the differences between the two main channels, but really and really identity verification is one of the major milestones online.

“We can also see it in Spain, where e-commerce has all the requirements and restrictions, unlike retail, and it’s a well established market in Europe.

Looking at the Colombian market, Carvalhaes remarked: “We know it’s not perfect, but at least from an operator’s point of view, it’s a regulation that you can look at and that makes sense – from a sports betting perspective and of the casino, it is simply clear.

“There is a lot of pressure and urgency for the Brazilian government at the moment.”

“I think the main risk we should avoid in Brazil – and this applies to other markets – is not to expect perfect regulation at the start,” Doroteia added.

“If I go to Germany I know what to bring, but copy and paste it might not be the right solution because it’s a different market at the end of the day, so let’s work with the locals and understand this market itself. “

He concluded: “The retail trade in Brazil has a completely different structure than anywhere else, it’s a completely different model, so on our side, what we have done is have developed it to adapt it. in the country. I think we should have a similar approach when it comes to the law itself. “

Regianini concluded: “We are already facing a big challenge in Europe, for example preparing products for Portugal is a nightmare but it is worth it because it is a good market. So, looking at the Brazilian regulated market in the future, it is certain that all the force will be put in place to have dedicated and personalized products.

“It will be a challenge, but it’s a good sign.

To watch this session on demand via SBC’s digital platform, visit digital.sbcevents.com for free registration.


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How to Create an Online Presence for Your Personal Injury Law Firm https://marketingtanacsadas.net/how-to-create-an-online-presence-for-your-personal-injury-law-firm/ https://marketingtanacsadas.net/how-to-create-an-online-presence-for-your-personal-injury-law-firm/#respond Thu, 07 Oct 2021 08:02:44 +0000 https://marketingtanacsadas.net/how-to-create-an-online-presence-for-your-personal-injury-law-firm/ According to latest research, only 7% of adults in the United States do not use the Internet at all. Most people go online while looking for services and products and to keep in touch with their friends. So if your personal injury law firm is not up to par with your competition on SERPs (Search […]]]>

According to latest research, only 7% of adults in the United States do not use the Internet at all.

Most people go online while looking for services and products and to keep in touch with their friends. So if your personal injury law firm is not up to par with your competition on SERPs (Search Engine Results Pages), something is missing.

Here’s how to organize the marketing of your law firm online and present your expertise to those looking for your services.

Content is king

Many of your potential customers are browsing the Internet for information. When you give them what they’re looking for, you bolster your firm’s credibility in the eyes of clients and search engines.

The Google home page can help you understand frequently asked questions about your niche. Just type in any of the services you offer, hit search, and scroll down to the “people also ask” and “related searches” sections of the page.

This is the most effective way to discover ways to deliver useful and relevant content to your customers on your site.

If you are feeling overwhelmed by the idea of ​​creating content on your own, you can get help. Hiring a team of SEO experts can ensure you earn Following benefits from your online content creation efforts.

Paid Marketing of Personal Injury Law Firms Works

Content creation works well, but it can take a while to see results. If you want to speed up your online marketing strategies, you will have to pay for this privilege.

Search engine marketing is an essential part of any Google Ads campaign. These tactics push your ad to the top of the SERP, based on the keywords people type into the search engine.

The most effective types of SEM include:

Local Service Announcements (LSA)

These sponsored ads appear right at the top of the SERP, above all other ads. You only pay for this service when you receive a lead from your ad, i.e. a phone call or text.

Pay Per Click (PPC) Ads

PPC ads appear below LSAs. You pay for this advertising service every time a potential customer clicks on your ad.

You can use free online tools to discover the best keywords to use in your SEM, or have a professional figure it all out on your behalf.

Mobilize your efforts

Since smartphones are an integral part of everyday life in modern times, it makes sense for your clients to start their search online for a personal injury lawyer on these devices.

Make sure to optimize your website so that it displays correctly on laptops, desktops, tablets and mobile phones. People will quickly withdraw from a site that is difficult to view on these platforms.

Keep your marketing up to date

These tips are just the tip of the marketing iceberg for personal injury lawyers.

In addition, Google is constantly updating its algorithm. This means that you will need to review and refine your tactics regularly to stay ahead.

Are you ready to take your personal injury law firm to the next level? Browse our blog for the best tips on how to boost your business.


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Sqairz Appoints Senior Vice President of Marketing https://marketingtanacsadas.net/sqairz-appoints-senior-vice-president-of-marketing/ https://marketingtanacsadas.net/sqairz-appoints-senior-vice-president-of-marketing/#respond Wed, 06 Oct 2021 20:59:10 +0000 https://marketingtanacsadas.net/sqairz-appoints-senior-vice-president-of-marketing/ Sqairz, the golf shoe company, has named industry veteran David Lowe as executive vice president of marketing. Lowe brings more than 35 years of experience in the golf and sporting goods industry and will focus on product innovation, operational excellence and global marketing strategy to reach a broader golf market. Lowe said, “I am honored […]]]>

Sqairz, the golf shoe company, has named industry veteran David Lowe as executive vice president of marketing.

Lowe brings more than 35 years of experience in the golf and sporting goods industry and will focus on product innovation, operational excellence and global marketing strategy to reach a broader golf market.

Lowe said, “I am honored to lead the marketing efforts at Sqairz, one of the most innovative golf brands of all time. This is an extremely exciting opportunity to put the world’s best golf shoes on as many feet as possible. “

Lowe’s most recent roles include Principal Owner of Engaged Commerce Consulting, Director of Ecommerce and Digital Marketing for Worldwide Golf Enterprises, and Vice President of Proprietary Brands at Golfsmith International where he led a team in charge of twelve highly profitable private labels in brand management, strategic planning, product development, overseas sourcing, project management and day-to-day operations of the division. In addition to his retail experience, Lowe has also held leadership roles with major OEM golf brands and products including Ben Hogan, Top-Flite and Spalding.

Robert Winskowicz, Founder and CEO of Sqairz, said: “David Lowe is a powerhouse in the world of golf. He brings an extremely broad set of talent to this role and there are few who can bring what David brings to the table in terms of creativity, industry knowledge, expertise and commitment to success. . I look forward to working with David to create a competitive global golf shoe organization.


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GM appoints Edward Kummer as digital director https://marketingtanacsadas.net/gm-appoints-edward-kummer-as-digital-director/ https://marketingtanacsadas.net/gm-appoints-edward-kummer-as-digital-director/#respond Wed, 06 Oct 2021 09:03:59 +0000 https://marketingtanacsadas.net/gm-appoints-edward-kummer-as-digital-director/ General Motors now appointed Edouard Kummer as digital director, efficient October 16. Kummer will be responsible for building and delivering a holistic digital business guided by GM’s growth strategy, leading a newly formed digital business team, and accelerating software investments that will redefine consumer expectations. He will report to GM chairman Marc Reuss. Kummer was […]]]>

General Motors now appointed Edouard Kummer as digital director, efficient October 16. Kummer will be responsible for building and delivering a holistic digital business guided by GM’s growth strategy, leading a newly formed digital business team, and accelerating software investments that will redefine consumer expectations. He will report to GM chairman Marc Reuss.

Kummer was chairman of Nordstrom Rack’s e-commerce and Nordstrom’s HauteLook brand, where he led an integrated online site and executed an omnichannel strategy, which resulted in increased online sales and significant profit growth. He brings extensive expertise in leading omnichannel, marketing and digital efforts across multiple industries that have transformed digitally to benefit consumer and business growth, including travel, wealth management, consumer products, retail and entertainment.

“We are creating new digital experiences for our customers, both inside and outside the vehicle, to improve their lives and keep them connected to an increasingly digital world,” said Reuss . “As our business model evolves to reflect the vital role software plays in our products and services, and the new opportunities they offer, Edward’s proven track record of digital expertise and leadership and of e-commerce make him a huge asset to us. He has done a great job for companies known for their superior customer experience, and we’re delighted to have him on our team.

In his role, Kummer will be empowered to drive business success and strategic investments to establish digital market leadership. He will lead a dedicated digital team structured around GM’s digital business lines, each with a dedicated sales manager who will be responsible for all aspects of operations. This integrated approach will connect value chains and capitalize on adjacencies, allowing GM to move faster and grow its digital business while remaining hyper-focused on speed of customer service.

“I am passionate about GM’s zero accident, zero emissions and zero footprint vision, in particular its critical role in sustainable transportation. I am excited to leverage my digital expertise to create transformative experiences that will generate a lasting connection with the customer and foster a lifelong affinity with GM brands and products, ”said Kummer. “As a car enthusiast, I admire the caliber of GM vehicles. GM’s innovative platform and immense growth opportunities particularly inspire me.

Kummer has spent 18 years of his career at The Walt Disney Company in several strategic leadership roles, driving profitable results. After Disney, he led digital and e-commerce strategies for various companies, including Victoria’s Secret and Luxottica, and was director of marketing and digital for Oakley. Prior to joining Nordstrom, he was Managing Director and Marketing Director at Goldman Sachs.

General Motors (NYSE: GM) is a global company focused on promoting a fully electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which will power everything from consumer vehicles to high performance vehicles. General Motors, its subsidiaries and joint ventures sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information about the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, is available at https://www.gm.com.


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Mendocino County West Business Development Center Launches New Season of Business Acceleration Program – The Ukiah Daily Journal https://marketingtanacsadas.net/mendocino-county-west-business-development-center-launches-new-season-of-business-acceleration-program-the-ukiah-daily-journal/ https://marketingtanacsadas.net/mendocino-county-west-business-development-center-launches-new-season-of-business-acceleration-program-the-ukiah-daily-journal/#respond Tue, 05 Oct 2021 21:29:21 +0000 https://marketingtanacsadas.net/mendocino-county-west-business-development-center-launches-new-season-of-business-acceleration-program-the-ukiah-daily-journal/ In 2017, when Mary Anne Petrillo took office as CEO of the West Business Development Center, one of her first directives was to find out how to boost entrepreneurship in the rural environment of Mendocino County. “We wanted to get business owners to pitch their ideas. With that, in 2019 we developed StartUp Mendocino – […]]]>

In 2017, when Mary Anne Petrillo took office as CEO of the West Business Development Center, one of her first directives was to find out how to boost entrepreneurship in the rural environment of Mendocino County.

“We wanted to get business owners to pitch their ideas. With that, in 2019 we developed StartUp Mendocino – a business competition program that would bring us individuals. They were trained not only in the basics of business practices, but also in how to focus on presenting their ideas and concepts, from finance to target markets, ”says Petrillo. “It’s not a unique concept, but it was the first time it was offered in Mendocino County.”

Applications for the 2022 program will be accepted until October 25. The program will start on January 10, 2022 and end in June 2022.

One of the most important aspects of the program is the engagement of the community as a whole. “With resources so scarce, it was crucial for us to ensure the local investment of people, products and services – to involve the community and to meet the global needs of our community so that participants received local support. for their ideas, ”she continues.

StartUp Mendocino is supported by a combination of businesses large and small including the Community Foundation of Mendocino County, Savings Bank of Mendocino County, John and Sandra Mayfield Economic Development Fund, Adventist Health, Tri-Counties Bank, LP Financial LLC (aka Charlie Kelly) Les Madrones, Café Beaujolais and Lia Patterson at Luxe Places International Realty. The free program is also supported by Small Business Administration and Go-Biz state funding.

“Our sponsors not only provide funding for the program, but also bring their knowledge and expertise. The Community Foundation got us started, and we’re backed by business owners who know how hard it is to get started and would love to have had the knowledge we offer, ”says Petrillo.

“StartUp Mendocino offers a way for those with a good idea to present a solid business plan that could lead to financial support to get it started. Maybe one of these companies will one day become a major employer in Mendocino County, ”notes Jim Mayfield, sponsor and owner of Rainbow, America’s Country Store.

“One of the things we’ve built into the program is third-party sponsor analysis and community feedback. We improved the development of the whole project with their knowledge, ”says Laura Brooks, Director of Strategic Programs and Director of Programs at StartUp Mendocino.

“We have taken that feedback and incorporated it into the new program, which is longer and has more support. Due to Covid, we have decided to make most of the program virtual. We’ll have a safe direction at the start and a celebration at the end where people can show off their businesses, ”says Brooks. This program, according to Brooks, will provide more in-depth training to participants.

“Our first round in 2019 received 82 applications, which we narrowed down to 12 cohorts that went through the formal program,” says Petrillo. Five finalists presented a “pitch” competition, the winners of which received $ 20,000 in prizes.

“More than 200 people came for the awards ceremony. Our keynote speaker, Isabel Guzman, was the director of GoBiz and is now the head of the SBA, ”says Petrillo. “We were honored to have it.”

Lama Nasser-Gammett won the 2019 StartUp competition. His company, The Forest People, grows and sells oyster mushrooms at county farmer’s markets, culinary outlets and grocery stores. Nasser-Gammett’s corporate presentation for mushroom jerky resulted in a StartUp award of $ 10,000. Since then, she has continued to perfect her business model and regularly sells her oyster mushroom offerings at the farmers markets in Ukiah and Boonville.

“I have always had an interest in gardening and family ownership. About 10 years ago, I started to learn about the role of fungi in our ecosystem and I decided to become friends with them, ”she smiles. “When I met my husband, who is a farmer, we built our first mushroom farm in Boise, Idaho. We moved to Mendocino County seven years ago and started our mushroom business.

Lama Nasser-Gammett, left, owner of Forest People Mushroom Farm, was the 2019 winner of the StartUp Mendocino Entrepreneurship program offered by the West Business Development Center. She uses her online skills to complete Venmo trades at the Ukiah Farmers Market. This year, StartUp Mendocino will provide intensive training to 12 entrepreneurs to use e-commerce as well as all aspects of business development.

At the Farmer’s Market, a constant stream of regular customers and “newbies” stop by to buy Nassar-Gammett mushrooms and microgreens, as well as shitake and the exotic Lion’s Mane mushrooms grown by its neighbor. She credits StartUp Mendocino with her ability to grow and maintain her business in a manageable and profitable manner.

“StartUp Mendocino has helped me refine my company’s branding and improve the way I represent myself and my product,” she explains. “I knew I had an interesting idea and the program helped me build my self-confidence and strengthen the viability of my long-term business model.” She hopes that in the future state law will allow her to prepare her mushroom jerky without the prohibitive expense of renting or building a commercial kitchen.

The 12 selected entrepreneurs will be divided into three groups and will receive 36 hours of instructor-led training in five modules, with support and access to city and county services and assets, as well as free publicity and community outreach. for their business.

“We are creating a cohort of companies that will participate in this year’s program together,” says Brooks. Program managers will attend the program with participants, and simplified 2-hour weekly classes will help fit into the schedule of those working full-time. “Covid has taught us that if you don’t have the fundamentals and support from your community, it’s hard to survive. This is what we want to bring to the start of this year.

“The differences in the way people do business in today’s world have been built into the program. The focus will be on online dissemination. Locally, our small businesses have fallen behind and we all understand that there are many new ways that online marketing can do business, ”Brooks continues.

“We are in a new technological era in the age of Covid. You can have a storefront and involve your community in your product, and you can also do global marketing. It’s the combination of the local and the global that can make your business thrive, ”says Petrillo.

To become a StartUp Mendocino participant, applicants must be located in Mendocino County and must have one to three years of work in their company. “Applicants must have a license or have an employee and be able to demonstrate that they know the basics,” says Petrillo. “This program is not for people who have a good idea or who are developing a concept. It is open to all industries at an early stage but not pre-enterprise, and unfortunately due to federal funding we are unable to serve the cannabis industry at this time.

“We’ve had a diversity of cohorts: distilleries, retailers, cybersecurity companies, shoemakers and mushroom growers like Lama. We look for age and experience in our cohorts, and we want to foster that diversity, ”says Brooks.

Petrillo is excited about the growing opportunities for entrepreneurship resulting from the challenges of the pandemic.

“We are seeing people reassessing their lives after Covid,” says Petrillo. “People say, ‘I know enough now to go in another direction’ and have to learn a whole new way of doing business. We see a lot of people over 50 who decide to work for themselves, and people who have opportunities because of the ability to operate businesses without a storefront. The importance of entrepreneurship for our local economy cannot be underestimated, ”she concludes.

To apply for the program, visit the Center Ouest application page at https://www.westcenter.org/startup-mendo. If you have any questions, email Brooks at laura@westcenter.org or phone (707) 964-7571.


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Digital Marketing Coordinator – Pedestrian TV https://marketingtanacsadas.net/digital-marketing-coordinator-pedestrian-tv/ https://marketingtanacsadas.net/digital-marketing-coordinator-pedestrian-tv/#respond Tue, 05 Oct 2021 03:41:09 +0000 https://marketingtanacsadas.net/digital-marketing-coordinator-pedestrian-tv/ Team Timbuktu is a fast growing Australian sustainable e-commerce brand, encouraging outdoor adventure through collections that are sustainably and ethically manufactured. With the conviction that there is no need to compromise on style or durability, Team Timbuktu has recycled more than 100,000 plastic bottles in its fabrics and planted more than 3,500 trees since its […]]]>

Team Timbuktu is a fast growing Australian sustainable e-commerce brand, encouraging outdoor adventure through collections that are sustainably and ethically manufactured. With the conviction that there is no need to compromise on style or durability, Team Timbuktu has recycled more than 100,000 plastic bottles in its fabrics and planted more than 3,500 trees since its launch in 2018, and has been featured in Marie Claire, Broadsheet, Elle and The Urban List.

We are looking for a motivated and ambitious Paid Media Specialist to join the team to contribute and help develop our marketing strategy as we grow, with a focus on Paid Acquisition. As a small team flexibility and a hands-on approach are essential, being able to balance the big picture with day-to-day execution. This role centers around our funnel and paid acquisition strategy, but with the scope to later include ecommerce management, CRO, email marketing, market management, re-engagement and introduction of new channels.

The role will involve:

  • Performance marketing management across all digital channels
  • Funnel planning, ad creation and optimization
  • Be responsible for achieving CAC and ROAS objectives
  • Develop and execute campaigns including, but not limited to, Facebook and Google advertising, email, and social media
  • Learn from analytics (website, social media, email, advertising) to implement changes to maximize sales, improve conversion rate, increase average order value
  • Understand and contribute to the continuous improvement of the customer journey

The successful candidate will have:

  • 3 to 5 years of experience in a similar role, working with consumer products online (in-house or in agency)
  • In-depth experience with Facebook ads is essential, previously managing strategy and budget while adapting and maintaining CAC targets (+ Google ads preferred)
  • Experience within Google Analytics and Klaviyo (or similar email marketing platform)
  • Preferably, you will have in addition to experience within Shopify, building landing pages, re-engagement and segmentation strategies (optional)

You will be both creative and analytical, a problem solver who knows how to prioritize, pivot and optimize. You’ll love testing (this one is important) and making data-driven decisions. With excellent organizational and communication skills as well as a strong sense of initiative and responsibility, you will have demonstrable experience working in a fast-paced environment while achieving goals.

You can discuss the effects of CPC, CTR, CPA, CPM, CPLPV, ROAS, LTV, CAC and assess the effectiveness of website performance to identify trends and opportunities to maximize growth Sales. You have exceptional attention to detail and love a challenge, eager to get your hands dirty working with a small, passionate team. Overall, we’re looking for the right fit and have flexibility with previous experience, as long as applicants have Facebook advertising experience (much more than the basic campaign setup).

Start date: November 2021

Office location: Richmond, Vic

Salary: Negotiable, please submit your salary expectations in the app

Application Requirements: Please submit a cover letter and CV to Rhianna at work@teamtimbuktu.com


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Traffic Generation For Digital Startups – Low Cost Marketing Report Released https://marketingtanacsadas.net/traffic-generation-for-digital-startups-low-cost-marketing-report-released/ https://marketingtanacsadas.net/traffic-generation-for-digital-startups-low-cost-marketing-report-released/#respond Mon, 04 Oct 2021 03:05:54 +0000 https://marketingtanacsadas.net/traffic-generation-for-digital-startups-low-cost-marketing-report-released/ Technological advancements continue to create new online business opportunities. FitPreneurShip, an online training center for digital entrepreneurs, has launched a new report that examines underused methods to drive growth online. New York, United States – October 3, 2021 / / – Driving traffic to a business’s website is considered one of the cornerstones of success […]]]>

Technological advancements continue to create new online business opportunities. FitPreneurShip, an online training center for digital entrepreneurs, has launched a new report that examines underused methods to drive growth online.

Driving traffic to a business’s website is considered one of the cornerstones of success in the digital age. The new report explains that, rather than spending large sums on advertising, startups can apply several lesser-known techniques that don’t require any financial outlay.

More details can be found at: https://fitpreneurship.com/online-marketing/3-best-free-traffic-methods-that-are-very-easy-to-use

Readers are featured at membership sites, giveaways, and Quora. The author points out that while these methods can be very effective at generating traffic, many online entrepreneurs do not use them to their advantage.

While 2020 will likely be remembered in a negative light, it has also been marked by accelerating growth in the digital market. An IBISWorld report estimates that the percentage of business done online has increased by 27.9%.

Of course, new business areas such as social media influencers were already important before 2020. However, advancements in areas such as connectivity and cloud computing have opened even more doors for digital startups. In addition to its growing library of training materials, the latest article from FitPreneurShip provides additional information for those entering the market for the first time.

As a starting point, the company suggests membership sites as a good way to build mailing lists. Many of them can be joined for free, and users can then send emails to other members. The report provides additional information on some paid services, which it says often have significantly more users.

Giveaways are an age-old promotional tool, but FitPreneurShip says it’s still underutilized in the digital world. Indeed, the company claims that a well-run contest has the potential to go viral, leading to exponential growth in website traffic. Readers are advised on how to create and manage a successful giveaway.

With up to 300 million monthly users, the Quora online knowledge sharing platform is also a cost effective way to market a business or product. The author, however, cautions readers against spam links, as this may result in users being banned from the forum.

With a little time and effort, FitPreneurShip claims that digital startups can reach large audiences without spending large sums of money. The latest report provides several new tools that online entrepreneurs can harness for their future success.

Interested parties can find out more by visiting: https://fitpreneurship.com/online-marketing/3-best-free-traffic-methods-that-are-very-easy-to-use

Contact information:
Name: Kneller Fernandes
E-mail: Send an email
Organization: FitPreneurShip
Address: 99 Wall Street # 167 New York NY 10005, New York, NY 10005, USA

Version number: 89047777

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COMTEX_394511851 / 2773 / 2021-10-03T21: 07: 37


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Alomar: KFH has come a long way in transforming HR towards digitalization https://marketingtanacsadas.net/alomar-kfh-has-come-a-long-way-in-transforming-hr-towards-digitalization/ https://marketingtanacsadas.net/alomar-kfh-has-come-a-long-way-in-transforming-hr-towards-digitalization/#respond Sun, 03 Oct 2021 06:16:02 +0000 https://marketingtanacsadas.net/alomar-kfh-has-come-a-long-way-in-transforming-hr-towards-digitalization/ KFH Group Human Resources Director Zeyad Abdullah Alomar said the world is undergoing a transformation towards a smart environment of digitization in all banking sectors. He noted that it is essential, given these changes, to transform the human resources department towards digitalization, to focus on the automation of operations and to achieve the strategic objectives […]]]>

KFH Group Human Resources Director Zeyad Abdullah Alomar said the world is undergoing a transformation towards a smart environment of digitization in all banking sectors. He noted that it is essential, given these changes, to transform the human resources department towards digitalization, to focus on the automation of operations and to achieve the strategic objectives as quickly as possible while keeping in the mind that KFH has come a long way in this area.

Alomar said in his interview with Banks magazine (Al-Masaref) that modern technology is starting to replace routine work. He added that the human factor is expected to fill in the gaps that the normal automated system cannot comprehend. He said that they should also guide the process of operating these systems so that they can take into account the benefits of these technologies.

He added: “We are on the verge of witnessing a transformation of skills which require a transfer from the operational system to those with high tech experience. They need appropriate training to take on the new roles. The prospects for productivity have increased as systems have saved a lot of time in processing many activities and made them instantaneous in some cases.

He reiterated that KFH is committed to providing the necessary support to employees to be able to transition to the new business form, thus representing a new caliber for the future of the business. The increased use of professional talking robots in call centers and the use of XTM devices and self-service centers will improve the quality of future employees.

He said that the approval of modern technology in the banking industry will result in new developments and benefits in the industry. Regarding developments, he said that there is no doubt that technology will greatly contribute to the creation of new types of jobs that were not widely known or considered before, for example auditing and testing. protection of systems, structuring of services based on technology and products, cybersecurity, online marketing, distance selling, online communication with customers, network maintenance, improvement of technological infrastructure and other work of a special nature. In the meantime, the new statute will require employees to acquire certain skills and abilities, which were not previously required, to match their new functions and jobs. In this regard, the human resources department will be required to prepare a new job description for employees, determine functional tasks precisely to avoid interconnections and conflicts of functions, apply new security standards, efficiency, performance appraisal and to set up a fully integrated system for salaries. , salaries, allowances, benefits and promotions to attract distinguished candidates in the aforementioned fields and magnify their role in various fields of activity.

Alomar added that the increased dependence on modern technology and the digitization of banking sector businesses, activities, services and products will fully play a major role in mitigating spending, increasing income , improving the quality of service, speed, precision and security. These factors should allow employees, especially on the front line and in branch offices, to have free time to play the marketing role, achieve the set objectives, increase profitability, increase market share and avoid semi-automated work in the field. routine that consumes the employee’s abilities and carries the errors.

Alomar reiterated that the human factor, including highly distinguished and effective talents and their role, are very essential to perform a job, whether through automated systems and programs or through normal traditional methods. These traditional methods are expected to remain in place for some time as a certain category of customers is still not able to fully adapt to new modern technological means. As a result, we have to face the capabilities and capabilities of our customers and consider modern technology to ensure that it is used appropriately by customers by continuing to use technology and the human factor at the same time. The employee will always have a role, the importance of which will vary from time to time.


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