B2b marketing – Marketing Tanacsadas http://marketingtanacsadas.net/ Mon, 26 Sep 2022 20:43:16 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://marketingtanacsadas.net/wp-content/uploads/2021/06/icon-91.png B2b marketing – Marketing Tanacsadas http://marketingtanacsadas.net/ 32 32 Edifecs adds top talent to legal and marketing teams https://marketingtanacsadas.net/edifecs-adds-top-talent-to-legal-and-marketing-teams/ Mon, 26 Sep 2022 15:00:00 +0000 https://marketingtanacsadas.net/edifecs-adds-top-talent-to-legal-and-marketing-teams/ BELLEVUE, Wash.–(BUSINESS WIRE)–Edifecs, Inc., a global health information technology solutions company, is adding two new executives to its leadership team. The company’s new leaders are David Peterson, senior vice president of marketing, and Milla Rahmani, general counsel. “Looking ahead, we knew we needed to bring in strong leaders to amplify our growth, while helping to […]]]>

BELLEVUE, Wash.–(BUSINESS WIRE)–Edifecs, Inc., a global health information technology solutions company, is adding two new executives to its leadership team. The company’s new leaders are David Peterson, senior vice president of marketing, and Milla Rahmani, general counsel.

“Looking ahead, we knew we needed to bring in strong leaders to amplify our growth, while helping to unite our teams to focus on our business goals and corporate vision,” said Venkat Kavarthapu. , CEO of Edifecs. “Both David and Milla have proven track records in their respective fields. David will help us articulate the unique value we can deliver to our customers. Milla will provide critical advice and feedback as we continue to evolve our business.”

David joins Edifecs as Chief Marketing Officer and will be responsible for all aspects of Edifecs’ brand, marketing strategy and execution. David brings over 20 years of experience as a senior healthcare and technology executive. Prior to Edifecs, he led marketing for several healthcare companies including AccuReg, Change Healthcare and SpecialtyCare. Additionally, he has held leadership roles in market strategy and research at Ceridian and WebMD.

As General Counsel, Milla will lead the legal department responsible for the company’s global legal affairs, including customer and supplier contracts, corporate governance, intellectual property, risk management and procurement. legal advice to internal functions. Milla brings extensive experience in commercial contracts and navigating the legal affairs of private equity-backed technology companies. Prior to joining Edifecs, Milla served as Vice President and General Counsel of Litera, where she supported Litera’s revenue growth and product portfolio expansion with over 15 acquisitions over a two-year period and half. Prior to Litera, Milla held general counsel positions at Numerator and Lanyon.

These new senior executives join a growing management team fully focused on strengthening the strong momentum of Edifecs. This year, Edifecs also welcomed executives in professional services, payer sales, solutions consulting and public sector sales. In addition to expanding its leadership bench, Edifecs continues to innovate to help customers with improved margins, smarter payment models, process improvements, and a better understanding of the best treatment plan for patients and members. . More recently, Edifecs launched a new solution that fully automates pre-authorization to improve member experience, improve results, ensure ongoing compliance and reduce administrative burden. Edifecs solutions enable customers to apply risk adjustment, SaaS, natural language processing, SDOH and machine learning capabilities to apply data to every aspect of the continuum of care to improve margins, smarter payment models, process improvements and a better understanding of the best treatment plan for patients and members.

For more information about Edifecs, visit: https://www.edifecs.com/.

About Edifecs

Edifecs is a leading technology company in the US healthcare market with solutions focused on interoperability, workflows, value-based care analytics and payment programs. Through innovative technology and solutions, Edifecs helps its customers by optimizing the secure exchange and processing of administrative and clinical data, reducing the cost of compliance with various regulations and automating the workflows involved in several processes of basis within the health ecosystem. Edifecs is a forerunner in introducing new technology for B2B data exchange in healthcare, streamlining business processes from “card to care” and reducing the industry burden associated with providing data at points of registration, care, payment and reporting. With the advent of FHIR and new regulatory guidance from HHS, Edifecs has become a leader in facilitating efforts associated with compliance with new federal rules and making the healthcare consumer the primary stakeholder. The company is headquartered in Bellevue, Washington, with additional offices in Atlanta, Georgia, San Francisco, California, Pittsburgh, Pennsylvania and Mohali, India, an engineering hub in Moldova, Belarus and Ukraine, and has more than 1,000 employees.

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Should marketing care more about customer experience? https://marketingtanacsadas.net/should-marketing-care-more-about-customer-experience/ Fri, 23 Sep 2022 15:30:18 +0000 https://marketingtanacsadas.net/should-marketing-care-more-about-customer-experience/ Marketing is certainly not a black and white discipline today. That said, should marketing care about customer retention? The role of marketing beyond the point of sale is a gray area. While we would all agree that our job is to create demand by helping businesses recognize they have problems, fewer people would agree that […]]]>

Marketing is certainly not a black and white discipline today. That said, should marketing care about customer retention?

The role of marketing beyond the point of sale is a gray area. While we would all agree that our job is to create demand by helping businesses recognize they have problems, fewer people would agree that satisfying new customers should be a chapter major of the marketing playbook.

Part of the reason is that customer service today is still extremely responsive, with a focus on troubleshooting. It’s hard to see where marketing expertise could fit.

It’s also seemingly futile when studies show that businesses that focus on retention at the expense of bringing in new customers will struggle to grow sustainably. This is because brands with a smaller market share have fewer customers who are less loyal. Conversely, brands with a higher market share have more customers who are in turn more loyal, according to the Double Jeopardy law.

Should marketers care about customer retention?

If improving customer loyalty basically comes from having more customers, why should marketing care about loyalty?

Because it’s a missed opportunity. Customer retention is always important; it’s just not a successful growth strategy in isolation.

First of all – and you’ll know this from your own experience – it’s quite common for customers not to hear a glance from a provider until they’re a few weeks away from renewal, at which time they receive a deluge of e-mails and calls. It does nothing to promote customer traffic which, it should be remembered, is an intangible asset of the company that impacts profitability.

Building stronger relationships with customers not only keeps them engaged with your products and services, and aware of all new releases, but also makes them more forgiving when the business makes mistakes.

Related Article: How CMOs Can Master Their New Job: Leading Customer Experience

Don’t take customer awareness for granted

If all that wasn’t enough, it also helps maintain mental availability. Too many companies take customer awareness for granted (they are customers after all) only to be surprised when those same customers jump ship for the next shiny new thing to hit the market and grab everyone’s attention. world.

Second, the buyer’s journey does not properly end with the closing of a sale. Once a customer uses your new product and sees a positive change, they should have more confidence and appetite to try other solutions to other problems. Stopping contact means you’ll miss out on obvious cross-sell and up-sell opportunities.

Third, happy customers make great case studies. In a recent study conducted by our B2B marketing agency Considered Content, approximately 28% of buyers said they wanted to see testimonials, case studies and reviews from named companies. Yet only 9% of marketers offered them. Similarly, 27% of buyers wanted to be able to access referrals from existing users whom they could contact directly. Only 5% of marketers offered it. Your most engaged customers are also your most loyal. The deeper your relationship, the more likely they will agree to help you.

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GroundTruth Appoints Brandon Rhoten as Chief Marketing Officer https://marketingtanacsadas.net/groundtruth-appoints-brandon-rhoten-as-chief-marketing-officer/ Wed, 21 Sep 2022 19:05:05 +0000 https://marketingtanacsadas.net/groundtruth-appoints-brandon-rhoten-as-chief-marketing-officer/ Brandon Rhoten ground truththe leader in location-based marketing and advertising technologies, today announced that Brandon Rhoten, a veteran digital marketer and top brand marketer, has been named Chief Marketing Officer. Brandon will lead all marketing functions in this role and be responsible for developing go-to-market strategies for GroundTruth advertising products. “I couldn’t be happier to […]]]>

ground truththe leader in location-based marketing and advertising technologies, today announced that Brandon Rhoten, a veteran digital marketer and top brand marketer, has been named Chief Marketing Officer. Brandon will lead all marketing functions in this role and be responsible for developing go-to-market strategies for GroundTruth advertising products.

“I couldn’t be happier to have Brandon part of the expanding team,” said Steve McCarthy, CEO of GroundTruth. “He joins us at exactly the right time as we look to continue our growth through the end of 2022 and beyond. Brandon will play a key role in the introduction of our new audience technology, which will be rolled out later. this year. It’s really going to transform the way brands and agencies think about reach and engagement.”

Having held leadership positions with some of America’s biggest brands and as a strategic advisor to several leading digital marketing agencies, Brandon brings his expertise and direct experience in building successful brands. As Vice President of Marketing at Wendy’s International, Brandon led the brand’s advertising and media efforts, including its award-winning Snarky Social strategy. Meanwhile, Wendy’s completed a turnaround that has since generated more than 36 quarters of growth. Brandon has also served as CMO of Papa John’s and most recently CMO of Potbelly Sandwich Shops, where he led the transformation of their marketing activities including advertising, consumer insights and product development. Brandon began his marketing career at decorated B2B agency Gyro International, now Merkle B2B, and has since overseen billions of dollars in global media investments.

“Your CEO and CFO don’t care about media metrics. They care about actual business results,” commented Brandon Rhoten. “GroundTruth empowers marketers to have a measurable impact on the most important and challenging results, like actual foot traffic. It’s a game-changer for frustrated CMOs to justify their spending – there’s no better proof than profitable traffic growth. I’m excited to join the GroundTruth team and help marketing departments drive growth for brands. »

Brandon was named Ad Age Top Digital Marketer. The work of its teams has been presented in Forbes, twirl, fast company, Ad age, DigiDay, The Wall Street Journaland Advertising week. Dozens of marketing campaigns by its teams have won awards including Cannes Lions, Effie’s, Addy’s, Pencils and A show.

Brandon has also spoken at several industry events including SXSW, ANA, Adweek, 4A’s, SocialMedia.org and WOMMA, and is often featured in industry publications and podcasts.

About GroundTruth
GroundTruth is the leading location-based advertising and marketing technology company. Brands, agencies, small businesses, and nonprofits trust their performance-driven solutions to help them reach consumers at moments of intent that drive important business results. GroundTruth’s suite of geo-contextual display and video advertising products and services are available at scale through its self-service omnichannel advertising platform, managed services and partnerships with industry resellers. GroundTruth’s marketing platform is powered by a unique set of data called “visit data” accredited by the Media Rating Council (MRC). Their proprietary cleaning processes combine contextual mapping technology (Blueprints), owned-and-operated properties, and third-party mobile location data, together driving billions of visits per year.

Learn more: www.groundtruth.com

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E Leads Pro Becomes One of LinkedIn’s Most Wanted Marketing Tools https://marketingtanacsadas.net/e-leads-pro-becomes-one-of-linkedins-most-wanted-marketing-tools/ Sun, 18 Sep 2022 01:38:59 +0000 https://marketingtanacsadas.net/e-leads-pro-becomes-one-of-linkedins-most-wanted-marketing-tools/ E Leads Pro is an effective, fully managed LinkedIn marketing tool that helps cultivate relationships and increase sales. The most effective and fully managed LinkedIn marketing tool is E Leads Pro. They completely redesigned the way a business interacts and nurtures relationships with prospects to help them drive more sales and retain customers. Some of […]]]>

E Leads Pro is an effective, fully managed LinkedIn marketing tool that helps cultivate relationships and increase sales.

The most effective and fully managed LinkedIn marketing tool is E Leads Pro. They completely redesigned the way a business interacts and nurtures relationships with prospects to help them drive more sales and retain customers.

Some of the ways E Leads Pro helps customers are:

Lead Generation – The marketing tool allows companies to use a combination of artificial intelligent LinkedIn lead generation software with an experienced and professional marketing team.

Develop the network – One can develop his network with the help of quality prospects. This tool gives a refined scope with potential opportunities.

Target Customers – A customer can boost their LinkedIn B2B lead generation with this marketing tool. The AI ​​software was designed to locate and interact with the right people in the market for their various products and services.

Build Relationships – E Leads Pro marketing tool helps to build relationships and engage leads on behalf of the business to interest them in company products or services.

Build Brand Awareness – Quality network, opportunities and relationships are made by E Leads Pro. They help to effectively build awareness of a particular brand.

Boost Sales – This marketing tool service has been designed so that one can easily close leads. Despite the huge amount of work, they focus more on quality than quantity of work. It ensures that customers get the best services from this company.

The technical team is available from 10:00 a.m. to 6:00 p.m. daily to assist customers with any issues they may be facing. The company also provides customers with 24/7 emergency support.

For more details visit: https://eleadspro.com/

About E Leads Pro:

E Leads Pro was developed as an effective and fully managed LinkedIn marketing tool. They redesigned the tool so it can show how a business interacts with its target customers and cultivates relationships with them for repeat sales and more business.

Media Contact
Company Name: E Leads Pro
Contact person: Jeff Krall
E-mail: Send an email
Call: 800-875-4428
Town: Naperville
State: Illinois
Country: United States
Website: eleadspro.com/service

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Brief of the afternoon of September 15 – Advisor to the wine industry https://marketingtanacsadas.net/brief-of-the-afternoon-of-september-15-advisor-to-the-wine-industry/ Thu, 15 Sep 2022 21:55:25 +0000 https://marketingtanacsadas.net/brief-of-the-afternoon-of-september-15-advisor-to-the-wine-industry/ THURSDAY SEPTEMBER 15 TRENDING STORY Exchange rates are unlikely to have an impact on wine pricesAs the value of the euro, against the dollar, has fallen to historic lows, wine industry executives have begun to wonder if this drop will help to alleviate some of the other rising costs of importing. of wine… NEWS OF […]]]>
THURSDAY SEPTEMBER 15 TRENDING STORY Exchange rates are unlikely to have an impact on wine prices
As the value of the euro, against the dollar, has fallen to historic lows, wine industry executives have begun to wonder if this drop will help to alleviate some of the other rising costs of importing. of wine… MA Silva United States NEWS OF THE DAY Vintage winery stocks drop to record low after surprise loss
Shares of Vintage Wine Estates fell 40.1% to a record low on Wednesday, after the wine group announced a shock fourth-quarter tax loss… How Heritage Old Vines Renewed California Zinfandel
A research collaboration between UC Davis Foundation Plant Services and Zinfandel Advocates and Producers (ZAP) was born. The project, called Heritage Vineyard Project… The rise of micro-managed cover crops in the fight against climate change
Flexible grapes like Chardonnay and Syrah can thrive in cool, warm climates, but most grapes need to be grown within a narrow range of temperatures to grow, taste and smell their best… 2022 Napa Valley Harvest Report: Cabernet Harvest Begins Surprising trends in wine bottle design, like “flattened” bottles The Garagiste festival celebrates the explosion of the micro-cellar movement in Paso Robles: November 11 and 12 Sustainable labeling The Maryland Governor’s Cup is awarded to a unique wine from a premium producer Ohio District Court Rules in Retail Shipping Challenge Hispanics in Wine Enters Third Year with Exciting Initiatives and Announces 2nd Annual Latinx State of the Wine Industry Summit Republic National Distributing Company Celebrates Hispanic Heritage Month with a Variety of Vendor Brands The bumper champagne harvest puts a smile on everyone’s face The Château de La Chaize Premier Cru project is taking shape Decanter Retailer Awards 2022 Shortlist Announced ATP Group BLOGS Pix’s troubles are another warning for the US wine industry We are reaching (and passing) the peak of the 2022 harvest… which has accelerated rapidly The three-tier system: what is it and what is it not? Bledsoe Wine Estates creates a North West wine empire What documents do you need when filing a claim? Casa Cristal Nursery, Inc. WINES.EMPLOYMENT Technical sales representative
Gusmer Enterprises – Paso Robles, CA, USA DTC Manager
Dry Creek Vineyard – Healdsburg, CA, USA Mobile wine bottling technician
The Bottle Meister – Paso Robles, CA, USA More jobs in the wine industry WineIndustry.Jobs PEOPLE Meet the forward-thinking young wine director at Healdsburg’s Little Saint Cuvaison appoints Sylvie Tannhauser Hospitality Manager CJ McCollum continues the legacy of the Willamette Valley with the launch of the 2016 McCollum Heritage 91 Sparkling Blanc de blancs Springboard Wine Company Appoints Jay James Vice President/General Manager A drink with… Sam Linter North Coast Wine Industry Show SUPPLIER NEWS Atlas Copco introduces new energy-efficient GA VSDS compressor Australian vine health tech set to scale Vimbibe SMS Rescue Plan now with automatic age verification Waterloo Container offers next level packaging! More supplier news Wine sector adviser VINEYARD & WINERY 19 Crimes launches its first sparkling wine with Snoop Dogg Mary Taylor Wine Nominated by Wine Enthusiast for Importer of the Year Firstleaf launches fine wine collection Mezzacorona adds a new grape variety to its portfolio: Domenica Pinot Grigio Club dVIN offers its members a trip to “Bhutan’s first wine harvest” Avalara
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Key takeaways from Babs Rangaiah at the Brand Innovators Marketing Innovation Summit https://marketingtanacsadas.net/key-takeaways-from-babs-rangaiah-at-the-brand-innovators-marketing-innovation-summit/ Wed, 14 Sep 2022 14:55:50 +0000 https://marketingtanacsadas.net/key-takeaways-from-babs-rangaiah-at-the-brand-innovators-marketing-innovation-summit/ Last week, I attended the Brand Innovators Marketing Innovation Summit at the Google offices in New York. Brands, media, tech companies, consultancies, and agencies shared their insights on how best to reach marketers, build brand awareness, build relationships, and grow their business. Right off the bat, it was obvious that people were excited to see […]]]>

Last week, I attended the Brand Innovators Marketing Innovation Summit at the Google offices in New York. Brands, media, tech companies, consultancies, and agencies shared their insights on how best to reach marketers, build brand awareness, build relationships, and grow their business.

Right off the bat, it was obvious that people were excited to see each other live again. We were all invigorated to be back in a position to bond in the casual moments that happen over breakfast coffee and dinner drinks…like we did at Marc Forgione in Tribeca. While virtual meetings have been an absolute savior during the pandemic, it’s impossible to replicate the energy of live sessions like this. With that, here is a summary of the key lessons learned during our time together:

Make your elevator sting

  • First of all, before trying to start a relationship with the brands you are trying to partner with, you need to be clear about what your own brand is. You need to know what your brand stands for and you need to be able to communicate it with your USP (Unique Selling Proposition) in a clear and concise way, whether you’re on stage, at a network break, or at a dinner party. .

Do your homework

  • “Every battle is won before it is fought” is essentially the message that Fernando Machado, CMO, Activision/Blizzard writes: “Before you even open a conversation, you need to know your potential clients inside and out…read their annual report, watch interviews with their CMO, watch publications, try to see their latest marketing work, so when you present to them, they’ll say ‘wow this person really knows our business’. A lot of times when people introduce me, they just say, here’s our product, we’ll put your logo here, and it will cost xxx. I’m not interested. When someone comes up to me and says “hey we did a customer journey analysis and if people want to buy Call of Duty here are three things you can change to increase sales” he catches my eye and probably my company. The generic does not work.

Activations/Events

Basically, there seemed to be three different approaches to this, broken down as follows:

  • one to many
  • one to few
  • One by one

One To Many: Tent Pole Events

Tent poles are events such as CES, Super Bowl, SXSW, Cannes, etc. The key to attending these events as a newbie is to be memorable as Snapchat (ferris wheel) and TikTok (splattered everywhere) were in Cannes when they started. A lasting presence requires you to be contextually relevant with your content and message. For example, present your technology at CES, your creativity at Cannes, etc.

These tent pegs are typically used to raise awareness and generate first encounters. The rest of your calendar/year should be used to develop these relationships and eventually earn their business. However, once you are there, you really have to be there! You can’t be a wallflower. As Chris Detert, Chief Commercial Officer of Influential said “you have to go out and be a little braver than you otherwise would be. Over the years I’ve talked to people who have come to me and said, you know I don’t have any not really pulled out much and I’m like “are you crazy”? You must have been shy. I’ve had so many leads at dinner parties, evening socials, daytime events, etc. You can’t not expect to do business at the event. You are there to learn, have fun, build relationships, then later send them an email reminding them of the time you spent together or a specific point you you’ve been talking, then suddenly the doors open.

One to Few: experiences, community, activities

Community groups like Brand Innovators are a great way to connect with marketers in more intimate settings with engagements like: summits, virtual live streams, VIP dinners, and regional events like suites during ball games.

Another option is to create your own marketing summit or organize your own small events. But before you jump in, make sure you have a full team working on it, have six figures to spend, and give yourself a year to plan for it.

Best practices include the following:

  • Be a conversation starter. Yes, you want to talk to customers, but you also want them to talk to each other to build community.
  • Drive cross-brand learning around your area of ​​expertise. If they all face similar challenges and you can provide solutions in this area, that’s a win.
  • Create culturally relevant experiences for brands, memorable and promote word of mouth (sporting events, concerts, etc.)

These situations give you a seat at the table and where there is conversation, education and learning, you will have natural opportunities to help them achieve their goals using your services and products. But regardless of the form factor, many agreed that content and community orientation are really at the heart of this model. One of the panelists said, “We find that smaller, more organized events work really well. We meet new customers at every touchpoint and get to know them in greater depth than at major events.

One to One: Account-Based Marketing (ABM)

Account-based marketing is a strategic approach to B2B marketing in which an organization focuses on individual prospect or customer accounts as markets of one. Desiree Daniels, ABM Manager at Google, said she’s seen significant revenue gains using this method. Here are some of the steps she and others have mentioned as key to success using this approach:

  • Create a list of customer results
  • Make sure you have supporting data why these customers
  • Create hyper-targeted activities
  • Identify key topics
  • Go top to top
  • Follow the first meetings with personalized long-lasting programs
  • Plan at least 12 months

Capture and exploit your data

It’s important to have a dashboard that integrates your contact data with event tools, so you know what events people are invited to, what events they’re attending, and connect that information to leads and deals. One company said it “maintains lists of all of a relationship’s touchpoints in Salesforce and we always make sure we’re hitting those touchpoints and following up with people. Sometimes we just ping a simple email saying “Are you going to event xxx”? Literally no pitch or anything…and you wouldn’t believe how effective it is. Just asking them if they’re going to the event will sometimes break through and start a whole dialogue. It may take a while to close, but when you do, you want to be able to run its course”

It’s going to be more difficult and expensive over the coming year as we start to do more in person again (which can be harder to track than virtual events) so you really want to have those systems in place to justify additional expenses that will be required.

Thought Leadership:

You need to create a canvas of thought leadership and intellectual property content. A good example was presented by Kelsey Rohwer, SVP at Edelman. She talked about their report of trust and credibility on societal leadership called their “Trust Barometer”. They created it in January, launched it in Davos then amplified it in Cannes. Several other examples have used the following marketing approach extensively for thought leadership type assets:

  • Create IP/Content
  • Activate it at a major industry conference
  • Introduce it to existing customers – perhaps in a virtual town hall
  • Make roadshows to potential customers
  • Organize industry dinners
  • Create a LinkedIn campaign (paid and earned)
  • Measure engagement on each piece of IP/content and optimize

Chachkies

Chachkies have been a staple at events over the years, probably because they’re used to pop a company’s name on desks, bags and the like. But during the pandemic, businesses have learned to get creative and more efficient with them. For example, instead of handing out something to everyone, where half ends up in the trash because someone doesn’t really want it or can’t put it in their luggage, some companies have continued with experiments in virtual gifts. In this case, a card with a QR code is distributed at the event, it is used to take the user to a site where they can choose to get the gift and have it sent to their home, and if not, then it is one item less than you had to pay.

Improving measurement for purposes

Similar to the CRM and Data section, you need to create an analytics system that allows you to do post-event analysis to understand what was accounted for, what was converted and what was not. . But compared to most B2C marketing, there must be a longer leash on B2B marketing. The very nature of B2B is high expense and often relationship driven, so payment can take 12-24 months. That said, several companies were able to prove a high return on investment, and in some cases, accurate measurement allowed them to find surprises in what worked and what didn’t. For example, one company showed that its efforts, combined with a powerful data/technology system, found that, unexpectedly, its influencer marketing campaigns had their best ROI.

One thing is clear, whether it’s B2B or B2C marketing, like my old Unilever CEO, Paul Polman, used to say, “if you can’t measure it, you can’t cherish it.”

babies

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Quantcast Appoints Deb Stambaugh as Chief Marketing Officer https://marketingtanacsadas.net/quantcast-appoints-deb-stambaugh-as-chief-marketing-officer/ Mon, 12 Sep 2022 23:38:00 +0000 https://marketingtanacsadas.net/quantcast-appoints-deb-stambaugh-as-chief-marketing-officer/ To share Tweeter To share E-mail Quantcast has announced the appointment of Deb Stambaugh as Marketing Director. Stambaugh joins the global ad tech company at a pivotal moment of transformation. Reporting to the CEO Konrad Feldmanshe will leverage her background in ad tech, enterprise technology and marketing leadership to grow the Quantcast brand and deliver […]]]>

Quantcast has announced the appointment of Deb Stambaugh as Marketing Director.

Stambaugh joins the global ad tech company at a pivotal moment of transformation.

Reporting to the CEO Konrad Feldmanshe will leverage her background in ad tech, enterprise technology and marketing leadership to grow the Quantcast brand and deliver innovative solutions to improve customer value.

feldman said, “Deb is a proven marketing leader with the creativity and discipline to drive business results.

“She comes to Quantcast with a strong background in adtech growth, as well as a passion for data, technology and delivering innovative customer solutions. These attributes are exactly where Quantcast leads with our customers, and we’re thrilled that Deb is helping us deliver even more value to the industry.

Newly appointed CMO brings over two decades of B2B technology marketing experience, with a proven track record of driving brand awareness and customer demand, while leading global teams in organizations world class.

Stambaugh joins Quantcast from Samsung Ads, where, during a period of phenomenal growth, she led marketing for the Americas, including integrated go-to-market strategy, brand positioning, demand generation, public relations and the media.

Under his leadership, Samsung Ads brought the first products and solutions to market and led the industry in thought leadership and customer insights.

Prior to Samsung Ads, she held leadership positions at Fortune 500 companies including IBM and SAP, as well as startups. Stambaugh holds a Bachelor of Arts from George Washington University in Washington, DC, and an MBA from Emory University, Goizueta Business School. She is a member of Chief and She Runs It.

Andre Double

Stambaugh said, “Adtech today is incredibly complex. Quantcast has invested hundreds of millions to make it easier and more efficient for advertisers.

“From planning to execution, Quantcast brings unparalleled technology, data and insights to deliver unparalleled results. I look forward to helping more marketers get back to big ideas and creative execution while leaving the complexity of the current ecosystem to Quantcast. »

Andre Double, The Vice President of Quantcast APAC, said, “The ad tech market and its players are complex and ever-expanding, so having a strong, well-recognized and well-understood brand is imperative to stand out. We are delighted to benefit from Deb’s marketing expertise in the rapidly growing Asia-Pacific market.

Quantcast entered an era of exciting growth in 2022 with its industry-leading cookieless solution and the launch of branded advertising solutions for the Quantcast platform.

Top photo: Deb Stambaugh

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10 of the Best B2B Marketing Automation Platforms https://marketingtanacsadas.net/10-of-the-best-b2b-marketing-automation-platforms/ Fri, 09 Sep 2022 20:34:50 +0000 https://marketingtanacsadas.net/10-of-the-best-b2b-marketing-automation-platforms/ The editors of Solutions Review have compiled this list to highlight some of the best B2B marketing automation solutions that businesses can consider implementing into their processes. Manually managing your company’s marketing efforts can become a daunting task. Working with a marketing automation platform can improve your marketing strategies, conversion rates, and overall business success […]]]>

The editors of Solutions Review have compiled this list to highlight some of the best B2B marketing automation solutions that businesses can consider implementing into their processes.

Manually managing your company’s marketing efforts can become a daunting task. Working with a marketing automation platform can improve your marketing strategies, conversion rates, and overall business success with many channels to monitor and customers to target. However, not all solutions have the tools required for specific use cases. For example, if your company is in the Business-to-Business (B2B) market, its marketing needs may be different from those of brands that focus on other markets.

With that in mind, the editors of Solutions Review have compiled the following list of top-rated B2B marketing automation solutions for businesses to consider. Our editors selected them based on each vendor’s authority score, a meta-analysis of user sentiment via the web’s most trusted enterprise software review sites, and our proprietary inclusion criteria. in five points. The list is organized in alphabetical order.

The Best B2B Marketing Automation Platforms


Acoustic

Acoustics - logo

The description: Acoustic’s Marketing Cloud platform provides businesses across all industries with tools and insights to create personalized campaigns across digital channels, backed by AI-powered marketing automation technology. With the Acoustic Campaign product, B2B marketers can use lead scoring, segmentation, CRM integrations, customer profile data, web tracking, personalized campaigns, real-time analytics, and other tools to improve engagement and generate revenue.


Acqueia

Acquia-logo

The description: Acquia is an open-source digital experience platform (DXP) designed to help organizations develop, host, analyze, and communicate with customers through digital websites and applications. The company’s multi-marketing automation capabilities can help B2B (and B2B2C) companies use automated workflows to optimize campaigns, nurture leads through funnels, personalize customer experiences, and increase brand awareness. Mark. Specific features include campaign personalization, customer journey design, lead scoring, contact list management, journey analytics, and more.


ActiveCampaign

The description: ActiveCampaign’s Customer Experience Automation (CXA) Platform provides email marketing, marketing automation, CRM and sales automation solutions to customers across all industries. Their marketing automation tool offers a simple visual overlay, showing users how automations connect and what each campaign does. With ActiveCampaign’s B2B capabilities, businesses can nurture relationships with their customers, grow their business, and improve how they connect with target audiences throughout the purchase journey with personalized messaging via email, text, messaging, chat and social media.


Influence

Act-On - logo

The description: Act-On Software provides marketing solutions that help marketers engage prospects at every stage of the customer lifecycle. The company’s B2B marketing automation platform can help human resource firms, recruiting teams, advertising agencies, marketing agencies, consulting firms and IT service providers with the tools they need to attract, nurture, qualify and convert leads throughout the customer lifecycle. Some of its capabilities include multi-channel lead generation tools, lead segmentation, automated nurture programs, personalized lead scoring, and more.


Adobe Marketo Engage

Adobe Analytics

The description: Marketo Engage, an Adobe product, offers marketing automation features that can help B2B brands identify, engage, and streamline customer experiences. In addition to its marketing automation tools, the Marketo Engage suite provides email marketing, revenue attribution, and lead management tools to attract customers, create automated marketing campaigns, identify leads value, measure success rates, etc. Businesses can also integrate the platform with Adobe Experience Cloud to access additional features such as AI-based analytics and content optimization.


Creation

The description: Creatio’s multi-channel marketing solution is designed to work in tandem with Creatio’s sales and service applications, all of which can be integrated into a single, unified platform. Its capabilities can help B2B brands orchestrate customer journeys, accelerate revenue generation cycles, streamline personalization of cross-channel communications, build segmented audiences, manage marketing campaigns across all channels, increase conversion rates, etc. These features include website behavior tracking, personalized email marketing, event management, lead scoring, built-in machine learning, and more.


HubSpot

The description: HubSpot offers a variety of features focused on marketing, sales, and customer service. With HubSpot Marketing Hub, B2B companies can use a unified SaaS platform to attract audiences, convert visitors into customers, and develop inbound marketing campaigns. Marketing Hub automation capabilities include content management, cross-channel customer engagement, account-based marketing, revenue attribution reporting, sales management, landing pages, email marketing email, prospect engagement, service-centric modules, and more.


Oracle

The description: Oracle offers a variety of cloud marketing products, including Bronto, Eloqua, and Responsys. Each option brings its advantages and its customization for your marketing needs. For example, Eloqua is the B2B marketing option and Bronto is for B2C. Eloqua’s marketing automation capabilities can help users create closed-loop marketing strategies, manage sales activities, nurture leads throughout buying processes, develop cross- channel, etc. The platform can also integrate with Oracle CX Marketing tools including its advertising, commerce, content management, account intelligence and CDP modules.


Selling power

salesforce-logo

The description: Salesforce’s B2B marketing automation, formerly known as Pardot, can integrate directly with its CRM system to leverage all available data and use it to align sales and marketing efforts, generate leads, and maintain commitment. Salesforce Marketing Cloud account engagement capabilities include lead scoring, real-time sales alerts, email marketing campaigns, lead segmentation, cross-channel engagement, account-based marketing , lead management, reporting, predictive analytics, and more. It tends to focus on mid-market businesses and B2B businesses, including financial and high-tech markets.


zoho

The description: Zoho is a multinational company specializing in software development, cloud computing and web-based business tools. It offers a collection of products and applications in major business categories. The company provides all-in-one marketing automation software that can help businesses manage their marketing activities across all channels, generate leads and convert them into customers. Specific features include lead management, multi-channel marketing, channel attribution, web behavioral marketing, and more. The software can also integrate with other Zoho offerings for extended functionality.


Guillaume Jepma
Latest posts by William Jepma (see everything)

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Catapult PR Celebrates 23 Years of Helping B2B Tech Companies Develop and Implement Story-Driven PR Strategies https://marketingtanacsadas.net/catapult-pr-celebrates-23-years-of-helping-b2b-tech-companies-develop-and-implement-story-driven-pr-strategies/ Fri, 09 Sep 2022 14:00:00 +0000 https://marketingtanacsadas.net/catapult-pr-celebrates-23-years-of-helping-b2b-tech-companies-develop-and-implement-story-driven-pr-strategies/ BOULDER, Col., September 9, 2022 /PRNewswire/ — Catapult PR-IR (www.catapultpr-ir.com), a storytelling-focused PR agency for B2B technology companies, today announced its 23rd anniversary. Catapult provides strategic PR programs and storytelling services to B2B technology companies around the world and helps its clients gain exposure and market leadership positions, particularly in the area of ​​software delivery. […]]]>

BOULDER, Col., September 9, 2022 /PRNewswire/ — Catapult PR-IR (www.catapultpr-ir.com), a storytelling-focused PR agency for B2B technology companies, today announced its 23rd anniversary. Catapult provides strategic PR programs and storytelling services to B2B technology companies around the world and helps its clients gain exposure and market leadership positions, particularly in the area of ​​software delivery.

“We are excited to enter our 23rd year serving the B2B technology community, and we are especially proud of our business impact in software delivery, DevOps, Cloud and Kubernetes,” said Terri Douglas, co-founder and director of Catapult PR. “Throughout our tenure, we have learned the importance of providing high value services to clients. By honoring these practices for 23 years, we’ve helped dozens of companies stand out and drive awareness and recognition from key industry players.

Since its launch in 1999, Catapult PR has helped B2B technology companies stand out and dominate markets through its story-driven PR strategy. In addition to basic PR services, Catapult PR has created an entirely new approach to positioning and messaging called Strategic Narrative Marketing. His strategic narrative marketing practice helps companies around the world become industry powerhouses by developing and executing a story-driven strategy for corporate messaging and category development.

Catapult has deep knowledge of the B2B enterprise software industry and has been instrumental in leading dozens of companies to category and industry leadership. This highly strategic approach to public relations helps position organizations at the forefront of their industry and attracts the attention of potential investors and customers. Catapult delivers a blend of media relations, content marketing, social media, and thought leadership that delivers results that impact clients’ key organizational goals.

To learn more about Catapult’s services, please contact: [email protected]

About Catapult PR-IR
Catapult is a storytelling-focused PR agency for B2B technology companies. We combine strategic messaging, media and analyst relations, social media and content marketing to help clients align teams, stand out and win markets. Our strategic narrative marketing approach helps businesses discover and share “why” they exist.

For more information about Catapult, visit the company’s website at http://www.catapultpr-ir.com.

Media Contact:
Christine Jeffers
[email protected]

SOURCE PR-IR Catapult

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Digital Marketing Best Practices for Small Business Owners 2022 https://marketingtanacsadas.net/digital-marketing-best-practices-for-small-business-owners-2022/ Wed, 07 Sep 2022 14:47:48 +0000 https://marketingtanacsadas.net/digital-marketing-best-practices-for-small-business-owners-2022/ The last few years have seen a global increase in the registration of e-commerce websites. We’re not talking about business-to-business (B2B) giant stores, but countless small business owners going digital. This article discusses how countless digital sellers or small online businesses can accelerate their digital growth with digital marketing best practices in 2022. Launching a […]]]>

Digital Marketing Best Practices for Small Business Owners 2022

The last few years have seen a global increase in the registration of e-commerce websites. We’re not talking about business-to-business (B2B) giant stores, but countless small business owners going digital.

This article discusses how countless digital sellers or small online businesses can accelerate their digital growth with digital marketing best practices in 2022. Launching a website is just buying land; without marketing, it is difficult to achieve the true goal of going digital; to gain massive reach.

Social Media Marketing

Depending on the nature of the small business, i.e. B2B or B2C (business-to-customer), determine and prioritize your social platforms.

B2B asks you to focus on LinkedIn, followed by Twitter, Facebook and Instagram.

B2C asks you to reverse the order, start with Instagram, then move the needle through Facebook, Twitter, then LinkedIn.

visual marketing

Depending on the nature of the small business, you need to focus on visual marketing.

For example, if it’s an Etsy store, make sure your visual marketing is aesthetically pleasing to make visitors think about the buyer.

If your small online business is about hardware maintenance, focus on contextual visual marketing to focus on actor images and leverage heavily Commercialization of GIFs.

The B2C online marketplace can also focus on contextual product photography instead of conservative indoor photo shoots.

Advertising by e-mail

Both B2B and B2C need to take advantage of email marketing, although the email marketing conversion scheme is quite dated. That’s because email marketing always works, and it depends on your copywriter’s skills.

Get hold of a reliable copywriter in your field and have compelling sales copy written with you as the buyer in mind. If this copy fails to convey your buying interest, do not proceed. But…

Evaluate how the copywriter can make the sales copy more buyer-centric, where the approach needs improvement. Remind the buyer of the challenge they have to overcome and suggest not to force it.

Engagement Gamification

Try gamification to leverage social media marketing for online small businesses and email marketing for B2B setups.

There are a whole bunch of rebate mechanisms that have saturated the market. As a progressive online business, you have the opportunity to grow this part. So how can you gamify your small business online marketing?

  • Ask your audience to identify their cause and how you can help them if they choose to transact with you
  • Ask your audience to share with you how they like your product so you can build their brand using your network.
  • You can also ask your audience to engage with your brand to earn contributions to their public wishlist.

Digital Networking

Social media and email marketing are meant to engage with potential buyers. As a small business owner, you shouldn’t ignore the need to connect with your fellow competitors or industry influencers.

If you’re into augmented reality prototyping or the similar sector of Industry 4.0 technology design and development, look for virtual technology conferences now that Covid-19 has had a massive impact on the computer industry. network marketing, propelled towards accelerating sales and advancing dialogues in the field.

Why should small business owners care about digital marketing best practices? Small business owners need to build their tribe, have community support, and never run out of ideas to help their business grow. ♦

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