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B2b marketing

HARTE HANKS SELECTED FOR B2B L

Harte Hanks will help generate new leads, monitor performance and support implementation CHELMSFORD, Mass., May 31, 2022 /PRNewswire/ -- Harte Hanks Inc. (NASDAQ: HHS), a leading global customer experience company that has focused on…

The next evolution of ABM

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, deliver more relevant and personalized content and messages. In the B2B space,…