Bragg’s ORYX Gaming live in the UK with Novibet
TORONTO–(BUSINESS WIRE)–ORYX Gaming, a Bragg Gaming Group company (NASDAQ: BRAG, TSX: BRAG), has expanded its reach into the UK market after launching Novibet.
Exclusive titles from GAMOMAT and Peter & Sons, as well as games developed by ORYX’s in-house studio are now available to UK Novibet customers. Egyptian magic, the soon-to-be-launched debut title from Atomic Slot Lab, powered by Bragg, will also be made available to local players.
The launch follows ORYX obtaining its UK license in November, allowing it to provide its content to leading brands in the large and established market.
The total addressable market (TAM) for the UK online casino industry in 2022 is expected to be around US$5.9 billion (£4.4 billion) according to H2 Gambling Capital, making it the largest regulated iGaming marketplace in the world.
The partnership with Novibet also saw ORYX content made available to Novibet players in Greece where the operator holds a leading position; with additional regulated markets expected to follow later this year.
Chris Looney, Chief Commercial Officer at Bragg, said: “We are very excited to introduce our content to a new audience in the UK, a market that offers Bragg great potential and significant growth opportunities.
“Our expanded partnership with Novibet further aligns our popular gamer content with this leading iGaming operator and we are excited to strengthen our collaboration in 2022 by launching into additional markets.”
Yannis Xirotyris, Commercial Director of Novibet, said“We are delighted to bring ORYX’s diverse content to the UK and are confident that our customers will enjoy the thrill and entertainment its games provide. At ORYX, we have a reliable partner we can trust who will continue to deliver premium games that our customers love to play.
About Bragg Gaming Group
Bragg Playgroup (NASDAQ:BRAG, TSX:BRAG) is a growing global gaming technology and content group and owner of leading B2B companies in the iGaming industry. Since its inception in 2018, Bragg has grown to include operations across Europe, North America and Latin America and is growing to become an international force in the global online gaming market.
Through its wholly owned subsidiary ORYX Gaming, Bragg provides proprietary, exclusive and aggregated casino content through its in-house Remote Gaming Server (RGS) and distribution platform ORYX Hub. ORYX offers a complete turnkey iGaming solution, including its Player Account Management (PAM) platform, as well as managed operational and marketing services.
Based in Nevada, Wild Streak Gaming is Bragg’s 100% owned premium American gaming content studio. Wild Streak has a popular portfolio of casino games that are offered by land-based, online and social casino operators in global markets including the US and UK.
In May 2021, Bragg announced plans to acquire Nevada-based Spin Games, a B2B gaming technology and content provider currently serving the US market. Spin holds licenses in major US states regulated by iGaming and provides Tier 1 operators in the region.