AUDIO-TECHNICA Sales Representative – Victoria

AUDIO-TECHNICA Sales Representative – Victoria

Technical Audio Group (TAG) is a leading audio products importer and national wholesaler with offices in Sydney and Melbourne. With a long and successful history in the audio industry, TAG has assembled a world-class team and offers a unique working environment with many staff benefits.

AUDIO-TECHNICA is a Japanese audio brand with a rich history dating back to 1962 and manufactures some of the best headphones, microphones, turntables and cartridges in the world. The Audio-Technica catalog is packed with iconic products found in studios and homes around the world, including the legendary M-Series headphones and 20-Series microphones. If you’re passionate about selling audio high quality and great value, this could be a great opportunity for you to join our dynamic team. We’re a tight-knit unit that’s creative, artistic, progressive, enthusiastic, and hopefully the right mix of nerdy but pretty cool bunches.

Audio-Technica is seeking a qualified Sales Representative to visit customers and sell our products to the Hi-Fi, Indie Record and Musical Instrument retail markets. Familiarity with professional and consumer audio in these markets is a must.

This sales representative will have a solid understanding of the sales process, excelling in lead generation and relationship building. The ideal candidate will be a quick learner with strong negotiation skills and the ability to present our offers convincingly. Often responsible for visiting customers in the field and giving presentations, it is essential that our sales representative is personable and professional.

Objectives of this role

  • Visit customers and represent our company’s products in the Hi-Fi, independent record and musical instrument retail markets
  • Meet weekly, monthly and annual sales quotas through successful implementation of sales and marketing strategies
  • Generate leads and build relationships, plan and organize a daily work schedule to appeal to existing or potential retail customers.
  • Develop and implement the territory action plan and adjust sales techniques based on field interactions and results

Daily and monthly responsibilities

  • Maintain working relationships with existing customers to ensure exceptional service and identify potential new sales opportunities
  • Identify suitable prospects, schedule appointments, conduct effective sales calls to expand product offering to existing customers and develop new business
  • Possess in-depth product knowledge and be able to perform demos and relay objection handling
  • Provide existing customers with up-to-date product information and all ongoing marketing activities
  • Help facilitate new product roll-out marketing strategy and follow up on any in-store/online promotions to achieve high level sales.
  • Prepare professional, complete, concise and accurate reports, proposals and other documents, as required, for executive level presentations
  • Achieve sales goals by assessing current customer needs and following a defined sales process with potential buyers, often using product demonstrations and presentations
  • Coordinate with other sales representatives to ensure company quotas and standards are met, conduct market research and regularly monitor competition

Skills and Qualifications

  • 3-5 years in sales in an audio environment
  • Excellent communication, interpersonal, problem solving, presentation and organizational skills
  • Mastery of sales management and CRM software
  • personal integrity
  • Ability to travel often and extensively, to visit clients

Preferred qualifications

  • Experience in an audio retail environment
  • Ability to balance persuasion with professionalism
  • Strong organizational skills

Must have…

  • A working car and the will to drive it, a lot
  • A passion for music and audio
  • Desire to work in a team, but also individually


  • At least one vinyl record and the willingness to buy 100 more

If you fit the bill and want to become an essential part of a dynamic, high-performing, and focused team, send a COVER LETTER and your resume at:
TEL: 02 9519 0900

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